Coffee4 Export.com

BUSINESS PLAN ON

www.coffee4export.com

INTRODUCTION

TIE-UPS • Service India Limited , Estd. 2008, (Sivamarimuthu) • Vayhan Coffee Limited, (Harendra Nath Tarafdar) • SLN Coffee Pvt. Limited , (Dileepkumar Bp) • Fresh N Honest Cafe Ltd , Estd. 1995, (Mr G. Giridharan) • Prabhath Coffee Works , Estd. 1939, (Rajendran) • Arunagiri Coffee Co.

TARGET MARKET • • • • • • • • •

Italy Russia Germany Belgium Spain Slovenia France Finland Algeria

CUSTOMERS • Free information • A frequently Asked Question • Frequent updation of Website • Chat rooms, bulletin boards • Follow up of customers

COMPETITION • Nestle Indian Ltd • Allanasons Ltd • Hindustan lever Ltd • Amalgamated Bean Coffee Trading Ltd • Tata Coffee Ltd • Ramesh Exports • ITC Ltd • Madhu Jayanti International

PROMOTION • Submitting the Site to all search engines • PPC • Starting A Newsletter • Offline advertising

PRICING Cost of Coffee production PARTICULARS

AMOUNT (per Kg)

A. Production Cost

4.07

B. Harvesting+ Post Harvesting Cost

15.00

C. Processing + Packaging Cost

25.00

TOTAL COST INCURRED (per kg)

44.00

Profit@20%

8.80

Price per kg

53.00

EXPORT PRICE OF COFFEE An order has been placed by an Italian company for 20MT of Robusta coffee. Freight charges at 10$ per MT

$200

Cost of coffee beans @49.85/$

$21264

Insurance @10%

$2126

TOTAL

$23590

Commission @5%

$1180

TOTAL PRICE

$48360

PERSONNEL Employee

Requirements

Duties

A

Graduate

Negotiating with the shipping companies about the rates.

B

Computer expert

Updation of the website on a regular basis.

C

Graduate with a good communication skills

Solving customer queries and grievances.

START UP EXPENSES Rent for Office

Rs.25000

Deposit

Rs150000

Computer (3 No)

Rs78000

Website Designing

Rs15000

Furniture and Fixtures

Rs50000

TOTAL

Rs318000

CONCLUSION

Thank You