Cloud Hosting Awareness Survey
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CLOUD HOSTING AWARENESS SURVEY
Angel Schneider Rackspace® Hosting 210.312.3752 [email protected]
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
CLOUD HOSTING AWARENESS SURVEY Key Findings
INTRODUCTION The purpose of this research was to gain global insight into the perceptions and awareness that small- and medium-sized businesses have about Cloud Hosting. On behalf of Rackspace® Hosting, Vanson Bourne developed this study to better understand how small- and mid-sized companies understand Cloud Hosting, how this new technology can benefit these companies and how they will use Cloud Hosting in the future as part of their hosted IT services.
METHODOLOGY The methodology for the Rackspace Hosting survey research, which was conducted between mid-October and mid-November of 2008, involved 1,500 US- and UK-based small- and mid-sized companies. Approximately 36 percent of survey recipients responded to the questions.
A FEW RACKSPACE PERSPECTIVES: Cloud Hosting is a beneficial technology that can be utilized by companies of all sizes and IT budgets; however, current uptake trends position mid-sized businesses as adopting the cloud at a faster pace than small businesses. • Currently, 14 percent of US mid-sized businesses and 11 percent of UK mid-sized businesses are using Cloud Hosting as part of their IT hosting mix, while only five percent of small business respondents have adopted the trend. • Less than one-third of small businesses are even considering Cloud Hosting in the future. • More than half of all mid-sized business respondents have plans to incorporate Cloud Hosting into their current hosting configuration, while, in the small business segment, nearly 60 percent have no plans to use cloud in the future. Cloud Hosting continues to be one of the most cost effective and flexible hosting options available to organizations today, however, a lack of awareness and understanding for small businesses may put them at a huge disadvantage for helping their current bottom line. • Approximately two-thirds of small business respondents are unaware of Cloud Hosting whereas over half of mid-sized respondents are familiar with this technology. • According to the survey, a major reason that small businesses do not use Cloud Hosting is because they perceive it to be cost prohibitive, which is an unfortunate misperception, as Cloud Hosting is a price-competitive option for many hosting needs. • Approximately half of US small businesses and one-third of UK small businesses do not understand the benefits of Cloud Hosting or how it could be used in their organization’s current IT mix.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
1a. Are you familiar with the term “Cloud Hosting”? (Regional Comparison for Small Business Market)
27%
Yes Responses
33%
73%
No 67%
10%
20%
30%
40%
50%
60%
70%
80%
60%
70%
80%
Percentage of Respondents
1b. Are you familiar with the term “Cloud Hosting”? (Regional Comparison for Mid-Sized Business Market)
57%
Yes Responses
53%
43%
No
47%
10%
20%
30%
40%
50%
Percentage of Respondents
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
2a. What is your standpoint on adoption of Cloud Hosting? (Regional Comparison for Small Business Market)
5%
Responses
Already using it
5%
33%
Plan to use or are considering using it
28%
57%
No plans
59% 5%
Don’t know
8% 0%
10%
20%
40%
30%
50%
60%
Percentage of Respondents U.S.
U.K.
2b. What is your standpoint on adoption of Cloud Hosting? (Regional Comparison for Mid-Sized Business Market)
14%
Responses
Already using it
11%
55%
Plan to use or are considering using it
42%
26%
No plans
42% 4%
Don’t know
5% 0%
10%
20%
40%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
U.K.
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
50%
60%
3a. How does/would your organization use Cloud Hosting as part of its IT mix? (Regional Comparison for Small Business Market)
13%
Data storage/ back-up
9%
Extra servers/boost processing/distribute workload/availability
13% 18%
Replace centralized computing/ global access
7% 6%
7% 0%
Host files and databases
3%
To benefit highly mobile staff
0%
Responses
Fast new development & testing
7%
7%
3%
Application hosting
6%
3%
Integration/middle
9%
0%
Web hosting
3%
50%
Don’t know
30% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
3b. How does/would your organization use Cloud Hosting as part of its IT mix? (Regional Comparison for Mid-Sized Business Market)
Replace centralized computing/ global access
20% 6%
15%
Data storage/ back-up
12%
Extra servers/boost processing/distribute workload/availability
14% 14%
Fast new development & testing
9% 0% 8%
Responses
Application hosting
8% 7%
Web hosting
6%
4%
Host files and databases
4%
0%
Integration/middle
1% 0%
To benefit highly mobile staff
0%
29%
Don’t know
26% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
4a. What do you see as the impediments to adopting Cloud Hosting? (Regional Comparison for Small Business Market)
No need for it/no additional benefit over existing hosting service
28% 34%
28%
Cost
29%
24%
Availability/reliability/ speed
9%
15%
Loss of control/ compatibility
7%
Responses
It's new untested technology/ don't know enough about it
13% 16% 11%
Security/compliance
14%
9%
Don’t know or none
7%
7%
Time required to implement
5%
Accountability of SLA/ 2% quality of support 0% Change to organizational culture required/ selling the benefits internally We don't need that service/power
0% 7%
0% 5% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
4b. What do you see as the impediments to adopting Cloud Hosting? (Regional Comparison for Mid-Sized Business Market)
No need for it/no additional benefit over existing hosting service
31% 18%
22%
Cost
18%
18%
Don’t know or none
12%
It's new untested technology/ don't know enough about it
16% 11% 9%
Responses
Security/compliance
25% 9%
Loss of control/ compatibility
6%
7%
Availability/reliability/ speed
8%
Change to organizational culture required/ selling the benefits internally
7% 9%
Accountability of SLA/ quality of support
4% 3%
Time required to 0% implement 2% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
Angel Schneider Rackspace® Hosting 210.312.3752 [email protected]
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
CLOUD HOSTING AWARENESS SURVEY Key Findings
INTRODUCTION The purpose of this research was to gain global insight into the perceptions and awareness that small- and medium-sized businesses have about Cloud Hosting. On behalf of Rackspace® Hosting, Vanson Bourne developed this study to better understand how small- and mid-sized companies understand Cloud Hosting, how this new technology can benefit these companies and how they will use Cloud Hosting in the future as part of their hosted IT services.
METHODOLOGY The methodology for the Rackspace Hosting survey research, which was conducted between mid-October and mid-November of 2008, involved 1,500 US- and UK-based small- and mid-sized companies. Approximately 36 percent of survey recipients responded to the questions.
A FEW RACKSPACE PERSPECTIVES: Cloud Hosting is a beneficial technology that can be utilized by companies of all sizes and IT budgets; however, current uptake trends position mid-sized businesses as adopting the cloud at a faster pace than small businesses. • Currently, 14 percent of US mid-sized businesses and 11 percent of UK mid-sized businesses are using Cloud Hosting as part of their IT hosting mix, while only five percent of small business respondents have adopted the trend. • Less than one-third of small businesses are even considering Cloud Hosting in the future. • More than half of all mid-sized business respondents have plans to incorporate Cloud Hosting into their current hosting configuration, while, in the small business segment, nearly 60 percent have no plans to use cloud in the future. Cloud Hosting continues to be one of the most cost effective and flexible hosting options available to organizations today, however, a lack of awareness and understanding for small businesses may put them at a huge disadvantage for helping their current bottom line. • Approximately two-thirds of small business respondents are unaware of Cloud Hosting whereas over half of mid-sized respondents are familiar with this technology. • According to the survey, a major reason that small businesses do not use Cloud Hosting is because they perceive it to be cost prohibitive, which is an unfortunate misperception, as Cloud Hosting is a price-competitive option for many hosting needs. • Approximately half of US small businesses and one-third of UK small businesses do not understand the benefits of Cloud Hosting or how it could be used in their organization’s current IT mix.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
1a. Are you familiar with the term “Cloud Hosting”? (Regional Comparison for Small Business Market)
27%
Yes Responses
33%
73%
No 67%
10%
20%
30%
40%
50%
60%
70%
80%
60%
70%
80%
Percentage of Respondents
1b. Are you familiar with the term “Cloud Hosting”? (Regional Comparison for Mid-Sized Business Market)
57%
Yes Responses
53%
43%
No
47%
10%
20%
30%
40%
50%
Percentage of Respondents
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
2a. What is your standpoint on adoption of Cloud Hosting? (Regional Comparison for Small Business Market)
5%
Responses
Already using it
5%
33%
Plan to use or are considering using it
28%
57%
No plans
59% 5%
Don’t know
8% 0%
10%
20%
40%
30%
50%
60%
Percentage of Respondents U.S.
U.K.
2b. What is your standpoint on adoption of Cloud Hosting? (Regional Comparison for Mid-Sized Business Market)
14%
Responses
Already using it
11%
55%
Plan to use or are considering using it
42%
26%
No plans
42% 4%
Don’t know
5% 0%
10%
20%
40%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
U.K.
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
|
MODIFIED DATE: 01202009
50%
60%
3a. How does/would your organization use Cloud Hosting as part of its IT mix? (Regional Comparison for Small Business Market)
13%
Data storage/ back-up
9%
Extra servers/boost processing/distribute workload/availability
13% 18%
Replace centralized computing/ global access
7% 6%
7% 0%
Host files and databases
3%
To benefit highly mobile staff
0%
Responses
Fast new development & testing
7%
7%
3%
Application hosting
6%
3%
Integration/middle
9%
0%
Web hosting
3%
50%
Don’t know
30% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
3b. How does/would your organization use Cloud Hosting as part of its IT mix? (Regional Comparison for Mid-Sized Business Market)
Replace centralized computing/ global access
20% 6%
15%
Data storage/ back-up
12%
Extra servers/boost processing/distribute workload/availability
14% 14%
Fast new development & testing
9% 0% 8%
Responses
Application hosting
8% 7%
Web hosting
6%
4%
Host files and databases
4%
0%
Integration/middle
1% 0%
To benefit highly mobile staff
0%
29%
Don’t know
26% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
4a. What do you see as the impediments to adopting Cloud Hosting? (Regional Comparison for Small Business Market)
No need for it/no additional benefit over existing hosting service
28% 34%
28%
Cost
29%
24%
Availability/reliability/ speed
9%
15%
Loss of control/ compatibility
7%
Responses
It's new untested technology/ don't know enough about it
13% 16% 11%
Security/compliance
14%
9%
Don’t know or none
7%
7%
Time required to implement
5%
Accountability of SLA/ 2% quality of support 0% Change to organizational culture required/ selling the benefits internally We don't need that service/power
0% 7%
0% 5% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
4b. What do you see as the impediments to adopting Cloud Hosting? (Regional Comparison for Mid-Sized Business Market)
No need for it/no additional benefit over existing hosting service
31% 18%
22%
Cost
18%
18%
Don’t know or none
12%
It's new untested technology/ don't know enough about it
16% 11% 9%
Responses
Security/compliance
25% 9%
Loss of control/ compatibility
6%
7%
Availability/reliability/ speed
8%
Change to organizational culture required/ selling the benefits internally
7% 9%
Accountability of SLA/ quality of support
4% 3%
Time required to 0% implement 2% 0%
10%
20%
30%
Percentage of Respondents U.S.
Toll Free: 1.800.961.2888
|
Copyright © 2009 Rackspace Hosting, Inc. RACKSPACE HOSTING ®
|
International: 1.210.312.4700 |
|
www.rackspace.com
All trademarks, service marks, images, products and brands remain the sole property of their respective holders.
9725 DATAPOINT DRIVE
|
SAN ANTONIO, TX 78229 U.S.A.
U.K.
|
MODIFIED DATE: 01202009
40%
50%
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