Clio 2009 Print Winners

Print/Poster/Billboard/Innovative/Integrated Jury

“

Last year I won the most prestigious and personal award someone can win in this business. The Clio’s Life Achievement Award. Being only 45 years old, I could not have expected to win something big like that. After the beautiful event in Miami, some days I feel a bit strange. Could I have become someone like a second world war medal of honor recipient, a veteran actor who has won his last award from the academy or a former Brazilian player that the FIFA calls in to kick off the ball in the opening game of the World Cup? But then I got a call from Wayne to chair the jury again at Clio’s 50th anniversary. Relief! Now I can forget the past and look to the future of our business. To try and find what kind of work will make the difference in the turbulent years we all face ahead. There will be CHANGE but also HOPE, the one that comes from truly fantastic work.

”

Marcello Serpa Chairman Partner and General Creative Director Almap BBDO São Paulo, BRAZIL

Yuri Alvarado Executive Vice President/ Chief Creative Officer Draftfcb Mexico Mexico City, MEXICO Jay Benjamin Executive Creative Director Leo Burnett Sydney, AUSTRALIA Katrien Bottez Creative Director Duval Guillaume Brussels, BELGIUM Israel Diaz Senior Vice President & Creative Director/ Managing Partner Leo Burnett Canada Toronto, CANADA Hwa Ean Huang Deputy Chairman & Executive Creative Director McCann Worldgroup Malaysia Kuala Lumpur, MALAYSIA

Tian It Ng Executive Creative Director Lowe China Shanghai, CHINA

Grant Parker Head of Art DDB London, UNITED KINGDOM

Ivan Johnson Executive Creative Director Network BBDO Cape Town, SOUTH AFRICA (Zuid Afrika)

Matt Reinhard Executive Creative Director DDB West Los Angeles, UNITED STATES

Dr Stephan Vogel Creative Director Ogilvy Frankfurt, GERMANY (Deutschland)

Mariano Serkin General Creative Director Del Campo Nazca Saatchi & Saatchi Buenos Aires, ARGENTINA

Jacob Nelson Creative Director Forsman & Bodenfors Stockholm, SWEDEN

Erik Vervroegen Creative Director Paris, FRANCE

Victor Ng Executive Creative Director Euro RSCG Singapore, SINGAPORE

CLIO WINNERS 2009

Print Winners GRAND CLIO

Public Service Greenpeace Woman Shoe McCann Erickson, Madrid SPAIN (España) Pharmaceuticals Alka Seltzer Bear, Paparazzi, Magician, Prison CLM BBDO, Boulogne Billancourt FRANCE

GOLD CAMPAIGN

Home Furnishings/Appliances WMF Chicken, Fish, Lobster Leo Burnett & Arc Worldwide, Bangkok THAILAND

GOLD

Corporate/Institutional Museum of Childhood Inner Child Abbott Mead Vickers BBDO, London UNITED KINGDOM

Health Care Services Hospital Alemán - Kinder Plan Children - Tree Del Campo Nazca Saatchi & Saatchi Martinez ARGENTINA

Automotive Jeep Bushman & Eskimo Husky & Camel Mountain Goat BBDO Malaysia, Kuala Lumpur MALAYSIA Household Products Henkel Mir Black, Mir Laine TBWA\Paris, Boulogne-Billancourt FRANCE

Automotive Volkswagen Trucks Volkswagen Customized Trucks - Milk Box, Egg Box, Beer Box, Fruit Box AlmapBBDO, São Paulo BRAZIL

Public Service Guinness Stop Saatchi & Saatchi Worldwide Petaling Jaya MALAYSIA CLIO WINNERS 2009

Public Service Driver Fatigue Bridge, Tree, Creek Clemenger BBDO, Wellington NEW ZEALAND

Print Winners SILVER

Corporate/Institutional Museum of Childhood Playing Abbott Mead Vickers BBDO, London UNITED KINGDOM

Foods High5 Bread Soft Bread JWT Kuala Lumpur MALAYSIA

Pharmaceuticals Panadol Menstrual Ogilvy Singapore SINGAPORE

SILVER CAMPAIGN

Apparel/Fashion/Footwear Nike Step, Bench, Bus Stop Ogilvy Johannesburg SOUTH AFRICA (Zuid Afrika)

Business Equipment/Services FedEx Robot, Trumpet DDB Brasil, Sao Paulo BRAZIL

Business Equipment/Services HP Printers Garage, Pony, Baby CLM BBDO, Boulogne Billancourt FRANCE

Pharmaceuticals GSK Panadol Panadol - Milkman Grey Beijing CHINA

Retail Stores Harvey Nichols Bristol Store Launch Wallace in Paul Smith & Gromit in Duchamp DDB London UNITED KINGDOM

Entertainment Comics National Museum The Waking Up, The Shot, The Bill J.Walter Thompson Italia, Milan ITALY

Media Augsburger Allgemeine Newspaper Karl Benz, Adolf Dassler, Adolf Hitler, Joseph Ratzinger Scholz & Friends Berlin GmbH, Berlin GERMANY (Deutschland)

Media Penguin Books Affair, Candlestick, Psycho Saatchi & Saatchi Worldwide, Petaling Jaya MALAYSIA Entertainment 13th Street Knife, Hair Dryer, Rope Jung von Matt AG, Berlin GERMANY (Deutschland)

CLIO WINNERS 2009

Print Winners SILVER CAMPAIGN continued

Media DStv History Channel British, Iraq, Pearl Harbour Ogilvy Johannesburg SOUTH AFRICA (Zuid Afrika) Public Service Light of Life Breast, Prostate, Testicular Lowe New York UNITED STATES

Public Service AIDS Explore TBWA\PARIS, Boulogne-Billancourt FRANCE

Recreational Items Scrabble- Mattel Chile Iuragt, Iptaehne, Naeimsbru JWT, Santiago CHILE

Public Service CERCA - Children & Adolescents Reference Center Annie, Emily, Peter Euro RSCG Brasil, São Paulo BRAZIL

Retail Stores Harvey Nichols Winter Sale Crouching, Kneeling DDB London UNITED KINGDOM

CLIO WINNERS 2009

Retail Stores Harvey Nichols Fender Bender, Dogs, Tunnels, Rockets, Extinguishers, Jelly, Birds, Stop Team / Young & Rubicam, Dubai UNITED ARAB EMIRATES

Toiletries Axe Bar, Bellboy, Delivery ponce buenos aires, Acassuso ARGENTINA

Print Winners BRONZE

Automotive Volkswagen Spacefox - Matrioshka AlmapBBDO, São Paulo BRAZIL

Automotive Volkswagen Passat Passat - Long Text AlmapBBDO, São Paulo BRAZIL

Automotive Ford Expedition Rearview Tricycle JWT Mexico, Mexico DF MEXICO

Cosmetics/Beauty Wella - Koleston Hair Lips Leo Burnett Co S.r.l., Milan ITALY

Entertainment Nintendo DS Brain Training Games Synchronized Swimming Ogilvy & Mather Frankfurt, Frankfurt/Main GERMANY (Deutschland)

Foods All-Bran Slide Leo Burnett Mexico, Mexico City MEXICO

Home Furnishings/Appliances IKEA - Home Furnishings & Storage Sliding Wardrobe 303 Advertising, Perth AUSTRALIA

Home Furnishings/Appliances IKEA Furniture IKEA Delivery Service-Living Room DDB Berlin GmbH, Berlin GERMANY (Deutschland)

Household Products Clorox Food Wrap Cheese DDB Sydney Pty. Limited, Ultimo AUSTRALIA

Household Products Downy/P&G Bedroom Grey Argentina, Buenos Aires ARGENTINA CLIO WINNERS 2009

Leisure Penguin Books Gripping Novel - Guy DDB Worldwide Ltd., Hong Kong HONG KONG

Media Brasileiros Magazine New Worlds DDB Brasil, São Paulo BRAZIL

Media National Geographic Kids Magazine Moonwalk foxp2, Cape Town SOUTH AFRICA (Zuid Afrika)

Public Service The Cancer Council Victoria Mole The Campaign Palace, Melbourne AUSTRALIA

Public Service Reborn to Be Alive Save 8 Lives Duval Guillaume, Brussels BELGIUM

Print Winners BRONZE continued

Public Service The China Environment Protection Fund Shan Shui - Automotive Pollution JWT, Shanghai CHINA

Utilities Teleinfo Media Map 3 Creative Juice\Bangkok (TBWA), Bangkok THAILAND BRONZE CAMPAIGN

Apparel/Fashion/Footwear Havaianas - São Paulo Arpargatas Havaianas Big Bang - Blue Havaianas Big Bang - Yellow Havaianas Big Bang - Purple Havaianas Big Bang - Lime AlmapBBDO, São Paulo BRAZIL

Apparel/Fashion/Footwear Havaianas - São Paulo Alpargatas If Colours Didn’t Draw Attention, Post-Its Would be White Many Colors. Or Many Shades of Gray, If You... AlmapBBDO, São Paulo BRAZIL

Apparel/Fashion/Footwear Havaianas - São Paulo Alpargatas Men: Buy a Pair. Women: Buy a Pair. Metrosexuals: Get a Pedicure, Wax Your... Think Twice Before Getting A Boob Job ... AlmapBBDO, São Paulo BRAZIL

Beverages/Non-Alcoholic Gatorade Kids - Pepsi Gatorade Kids - Win Gatorade Kids - Boxer AlmapBBDO, São Paulo BRAZIL

Business Equipment/Services Yellow Pages Directory Florist, Grocer, Wedding Grey, Dubai UNITED ARAB EMIRATES

Business-to-Business Saxsofunny Sound Production Company Typewriter, Thunder, Bonfire DDB Brasil, São Paulo BRAZIL

Confections/Snacks Marmite Snacks BogMouth, YukYum, GuzzlePuke DDB London UNITED KINGDOM

Electronic Equipment Nikon Explorer, Voyeurs Euro RSCG, Singapore SINGAPORE Business-to-Business Other Images Tree, Snow, Car JWT Argentina, Buenos Aires ARGENTINA CLIO WINNERS 2009

Print Winners BRONZE CAMPAIGN continued

Electronic Equipment SONY Bravia The Pink Panther, The Blue Lagoon, The Green Mile Cerebro Young & Rubicam, Panama PANAMA

Foods Cheerios Fashion, Rock and Roll, Fishing, Gardening Saatchi & Saatchi, New York UNITED STATES

Home Furnishings/Appliances IKEA Shower, Skater, Barkeeper Grabarz & Partner Werbeagentur GmbH, Hamburg GERMANY (Deutschland)

Household Products Breeze Excel Washing Detergent Thai Menu, Bangkok Map, Baht Lowe Limited, Bangkok THAILAND

Home Furnishings/Appliances IKEA Furniture Bed, Wardrobe, Sofa DDB Berlin GmbH, Berlin GERMANY (Deutschland)

Household Products Tesa Tesapack Ultra Strong Tesa Tape Art - Board, Sumo, Boxer Jung von Matt AG, Stuttgart GERMANY (Deutschland)

Household Products BROS Boss, Salesman, Husband Leo Burnett, Warsaw POLAND

Household Products Cheer Artist, Rocker, Cowboy Leo Burnett, Toronto CANADA CLIO WINNERS 2009

Print Winners BRONZE CAMPAIGN continued

Leisure Olympus Binoculars 50x Optical Zoom J Walter Thompson Advertising, Sydney AUSTRALIA

Media Cia De Bolso Object of Pocket 1 Objects of Pocket 2 Objects of Pocket 3 AlmapBBDO, São Paulo BRAZIL

Pet/Petcare Whiskas Sleeping Boxes, Sleeping Carpet, Sleeping Firewood BBDO Argentina Vicente Lopez, Buenos Aires ARGENTINA

Pharmaceuticals Viagra Milkman, Postman, Poolboy Ogilvy Johannesburg SOUTH AFRICA (Zuid Afrika)

Public Service Parkinson Society of Canada Chair, Creamer, Iron TAXI Canada Inc., Toronto CANADA

Public Service Action Group for World Solidarity ASW Cremation of Widows, Poison, Kamasutra, School Girls Ogilvy & Mather Frankfurt , Frankfurt/Main GERMANY (Deutschland)

CLIO WINNERS 2009

Public Service Amnesty International USA, Angola, Pakistan, Iran Air, Brussels BELGIUM

Public Service ISHR International Society for Human Rights Ahmadinejad, Raul Castro, Hugo Chavez Ogilvy & Mather Frankfurt Frankfurt/Main GERMANY (Deutschland)

Telecommunications DirecTV Plus Batman, ET, Sound of Music Leo Burnett Colombiana S.A., Bogota COLOMBIA

Print Winners GOLD STUDENT

Student IKEA Porridge, Brother, Aunt Miami Ad School Europe, Hamburg GERMANY (Deutschland)

SILVER STUDENT

Student Escort Radar Detector Expensive Trip - Milk Expensive Trip - Letter Student Expensive Trip - Diner Parsons the New School for Design, New York UNITED STATES

Student Kodak India, Japan, Russia Miami Ad School Europe, Hamburg GERMANY (Deutschland)

CLIO WINNERS 2009