Citysife Annual Report 05-06

team values and beliefs

personal development - within the team and all those on our programmes solid foundations - the cornerstone of sustainability and growth integrity - ensures long term success and prosperity

the situation London is a city of stark contrasts - the most prosperous institutions have their bases here, right next to the most deprived areas in the country. It is due to this stark poverty gap that our objective is to focus on society’s youth, as they are our future and our hope of closing this gap.

the need Within these areas, we have identified 'at risk' children – those with a history of exam failure, behavioural or concentration problems. We have identified this section of the population as being one of the most at need, both socially and economically, yet with so much economic potential. We have focused our scheme on fulfilling these ‘at-risk’ student’s needs by: Mentoring Providing a full enterprise education Improving skills and attributes

aim Our aim is to create an overarching scheme that gives at-risk students, from age 14, the best economic opportunity available by guiding them through a range of enterprise and career programmes.

progress

2004/5

2005/6

Number of projects

1

4

Project / Team Leaders

2

12

Other Team Members

6

36

Number of participants

16

656

Business Advisors

3

8

Funds raised

£450

£8142

Website Visits

0

1500

1000

5700

Newsletter Circulation

We have developed and implemented the following four programmes, which help ‘at-risk’ students to overcome the social barriers and neglect they often face. We designed these complimentary programmes to provide continuing support for our students, as their needs change over the period of over two years. They all focus on providing the following learning objectives 1. Market economics, 2. personal success skills, 3. entrepreneurship, 4. financial literacy, 5. business ethics 6. sustainability 14 - 15

14 - 15

15 - 16

16+

Entrepreneurship Taster (ET)

Entrepreneurship Programme (EP)

Transition Programme (TP)

Career Improvement Programme (CIP)

Age

This programme spreads the awareness of enterprise in our community, whilst also acting as a catalyst for schools to join the Entrepreneurship Programme the following term

This entrepreneurship and financial literacy programme takes students through the process every entrepreneur goes through. Improved and expanded from last year, when we ran it with ‘at-risk’ Charles Edward Brook School students, the programme’s impact on students has been “outstanding” – P. Abagna, Teacher, Aveling Park School

This programme’s main goal is to expand the participant’s horizons. Over the course of 5 months, students are taken from further enterprise education through to developing their aspirations and preparing for a career.

Run in partnership with Islington Council, this programme fully prepared the students for applying for jobs. The day improved their confidence, and significantly improved their chances of getting the job they want

Programme Summary

Programme Summary

Programme Summary

Programme Summary

Ursuline School, Wimbeldon

Schools

3

School

Students

33

Students

39

City-SIFE members

3

City-SIFE members

10

School

Length of programme Criteria met

2 hours + 1, 2, 3

Run in association with HSBC in Enterprise Week, activities such as brainstorming business start-up ideas and assuming the role of an entrepreneur and marketing an mp3 player, informed and enthused the students about enterprise.

Length of programme

School

Enterprise

Community Issues Addressed Social, Health, Obesity

Sport events

9

Students

8

Students

576

City-SIFE members

6

City-SIFE members

33

5 months - 1 hour/week

Criteria met

1, 2, 3, 4, 5, 6

Students researched, planned and ultimately ran their own business, trading with their local community for one week. They created business plans prior to running their enterprise, which they showcased at our ‘Developing Tomorrow’s Leaders Event’. Each of their enterprises aimed to help or overcome a range of community issues, such as:

Aveling Park, Walthamstow

Schools

Length of programme

2 hours for 7 weeks

Criteria met

Charles Edward Brooks

Chace College, Enfield

Events and car wash

Social, Health

Rokeby, Stratford

Community centre + events

Social, Health, Absenteeism

Group Photo Chace Community College

1, 2, 3, 4, 5, 6

Part 1: Building on knowledge from the EP, students learnt of and experienced long-term enterprise planning, marketing and finance, resulting in running a business, trading with their community. Part 2: Providing industry information, CV and application help, and work experience to meet each individual’s career aspirations School Charles Edward Brooke

Enterprise

Length of programme

1 day

Criteria met

1, 2, 5

Throughout the day, every student created and understood how to complete: CVs

Application Forms

Cover Letters

Mock Interviews

Community Issues Addressed

Cinema with customised clothing and confectionary stands

Social, Health

Standing tall, Having submitted their business plan Charles Edward Brooks

Results 100% of students would like to take part in Entrepreneurship Programme

5 businesses were started up, earning in total an average of £100 profit per hour of trading

Business generated on average £60 profit per showing from the clothing stall and confectionary alone

All students created professional, persuasive job applications and CVs

Students received the attention they needed to feel comfortable participating in class

95% overall student attendance during programme - Aveling park’s previous rate was less than 20%

Students realised that competition in labour market means they must improve their grades, skills and attributes to succeed

Significant improvement in confidence through public speaking and negotiating sales with local businesses

80% of the business’ potential customer base became patrons

They gained confidence in their skills and experiences, and their ability to ‘sell’ themselves both on paper and in an interview

500% increase in number of students who understood enterprise

Students realised the importance of managing finances effectively, both corporate and personal Students realised and practiced business ethics, choosing not to implement potentially illegal practices

“The kids found it really fun and educational…we definitely want to do this again!” Jonathan Lorrimer, Ursuline School Teacher

“Addis had the poorest class attendance before CitySIFE, but he attended 100% of their programme, and has very good qualities, especially presenting, which I didn’t believe he had. The whole class has shone” P. Abagna, Aveling Park School Teacher

Improved cost-efficiency of businesses (Compared to EP business) 50% of profits were donated to the local women’s health charity

Student’s self-esteem and motivation to achieve aspirations increased significantly

All students have career goals which they are going to follow up during the Career Improvement Programme next year “We never thought we could organise something on such a large scale…the last year with City-SIFE has made us confident, prepared and experienced in making businesses work” Maria Charles EB Student

“The City-SIFE team is perfect as a combined role model and educator – their programmes make kids realise their potential and help enthuse them to achieve it” Bob Robinson Islington Council

the future of city-sife All of the students from this year will be involved in next years programmes The arrows show the path of specific groups of students moving through the programmes. This structure enforces the sustainability of our programmes

14-15 yrs

15-16 yrs

16+ yrs

06/07

Entrepreneurship Taster Day

Entrepreneurship Programme (EP)

Transition Programme

05/06

Entrepreneurship Taster Day

Entrepreneurship Programme (EP)

Transition Programme

Career Improvement Prog.

No additional funding required next year The transition programme will be funded by the schools themselves. Plans are in place for the EP to be self-financing from June 2006, with back-up of YoungBiz funding. Continue EP international research and development SIFE-Llubjiana has just run part of our Entrepreneurship Programme in Slovenia. We will continue to work with this and US SIFE teams to help set a benchmark for enterprise education amongst children in schools. Development and loyalty of our team Continuous enhancement of their management, teaching and enterprise skills by Cass Business Group, YoungBiz and Simfonec.

press Publication

Exposure (individuals)

City-SIFE Newsletter

450

‘Trusted’ HSBC

750 printed + online

City-SIFE Website

1500

CBG

3000

TOTAL

5700

funding Sponsor

Amount (£)

British Council

348

Cass Business School

250

HSBC

575

Simfonec

1969

UnLtd - Big Boost TOTAL

Tim Hall Young Biz NLP Master Practitioner Life Coach Daniel Lay Simfonec Marketing Manager Ben Leonard HSBC Director, Equity Linked Capital Markets Eva Malecki Enterprise Rent A Car Recruiting Coordinator

Entrepreneurship Programme (EP)

04/05

business advisory board

5,000 (from may 2006) £8,142.00

Ben Marson The Prince’s Trust xl Manager London Steve Morris Young Biz CEO Bob Robinson Islington Council Education Business Partnership Michael Tamvakis Cass Business School Associate Dean

sponsors