Circulation 30 June 2008

Return of Average Net Sales/Distribution Figures approved as at 25 November 2008

136,911 157,049 19,603* 20,886* 307,150 316,268 24,030

136,530 156,910 – – 304,904 313,609 25,041

Total Chinese Newspapers Nanyang Siang Pau (a) Nanyang Siang Pau – Night Sales (a) Sin Chew Daily (a) Sin Chew Daily – Night Sales (a) China Press (a) China Press – Night Sales (a) Guang Ming Daily (a) Guang Ming Daily – Night Sales (a) Kwong Wah Yit Poh / Penang Sin Poe (a) Oriental Daily News (a)

1,028,082

1,063,234

1,001,368

976,463

131,297 6,036 324,737 24,618 133,380 89,942 108,952 29,822

114,542 9,740 324,333 22,562 138,218 89,052 105,878 28,877

105,480 8,569 336,401 20,762 144,341 87,198 99,706 27,748

68,909 0.00

70,592 97,567

Gr an dT ota l

136,150 156,772 19,875 24,081 302,658 310,950 25,977

n

139,763 153,409 20,816 31,415 309,181 322,741 24,043

5,516 8,002 9,279 23,087 9,819 9,393 23,126 22,442

15,553 25,355 17,499 45,246 8,615 8,613 28,037 31,629

12,774 15,879 9,554 21,879 3,660 3,583 13,636 14,991

9,378 12,896 8,430 18,169 7,316 7,214 19,459 18,707

14,173 22,225 11,001 27,946 3,772 5,668 13,850 18,964

58,053 93,898 76,290 170,099 53,780 53,215 107,061 119,668

9,404 13,389 8,419 18,464 2,027 2,796 7,955 11,912

13,409 21,926 12,409 29,926 4,697 6,587 6,951 12,248

29,214 48,049 20,740 50,072 11,003 11,484 64,423 71,303

10,625 15,138 6,059 10,257 – 9 253 1,767

192,982 297,950 197,952 458,296 115,967 120,848 324,097 363,319

2,071,411

27,469

172,628

110,664

180,547

95,956

101,569

117,599

732,064

74,366

108,153

306,288

44,108

2,071,411

310 52 256 38 310 52 52

678 630 – – 796 726 12

4,185 5,070 – – 9,979 12,143 156

7,379 8,900 – – 36,844 38,693 1,387

9,401 11,867 – – 21,485 26,273 701

3,083 3,919 – – 1,939 2,453 84

3,066 3,509 – – 1,491 1,558 56

4,988 4,965 – – 6,645 7,315 200

73,128 83,287 – – 187,795 181,982 19,978

4,578 5,663 – – 7,887 9,427 324

5,269 6,798 – – 9,177 11,134 225

15,422 16,592 – – 15,638 16,411 773

5,353 5,710 – – 5,228 5,494 1,145

136,530 156,910 – – 304,904 313,609 25,041

981,897

936,994

2,842

31,533

93,203

69,727

11,478

9,680

24,113

546,170

27,879

32,603

64,836

22,930

936,994

– – 352,008 21,426 148,502 86,796 100,160 28,823

– – 372,908 22,848 157,100 89,198 101,907 30,240

– – 361,638 22,137 152,801 87,997 101,033 29,531

– – 360,329 22,137 152,756 87,993 101,033 29,531

– – 1,309 – 45 4 – –

1.30 1.00 1.30 1.30 1.30 1.30 1.20 1.20

361 361 362 361 362 362 362 362

– – 633 – 181 – 1,152 220

– – 6,038 – 2,340 1,662 4,742 2,258

– – 13,469 – 3,908 4,869 39,272 17,605

– – 47,487 312 17,422 13,224 6,925 250

– – 2,382 – 2,073 – 636 –

– – 1,538 – 1,533 – 604 –

– – 10,179 289 12,295 830 4,045 407

– – 107,577 14,803 70,742 47,435 30,317 7,585

– – 13,786 258 6,655 1,225 2,207 320

– – 14,256 457 10,806 1,527 4,753 886

– – 92,943 6,018 21,229 17,225 6,380 –

– – 51,350 – 3,617 – – –

– – 361,638 22,137 152,801 87,997 101,033 29,531

69,109 102,500

72,178 100,802

71,709 100,204

71,944 100,505

70,172 100,505

1,772 –

1.20 1.30

361 366

905 79

12,532 2,163

54,245 3,433

3,233 7,598

53.00 63

– 43

– 2,512

818 67,367

– 1,173

12 1,421

34 14,653

112 –

71,944 100,505

Total 917,693 1,001,361 1,001,814 Free & Control Distribution The Sun (a) 147,216 174,179 256,486

910,695

946,114

927,586

3,170

31,735

136,801

96,451

5,207

3,718

30,557

346,644

25,624

34,118

158,482

55,079

927,586

265,331

275,810

270,506

245

99

645

23,081

6,448

793

372

1,091

219,705

4,137

3,156

10,979

–

270,506

Total

1,091

219,705

4,137

3,156

10,979

–

270,506

173,360 1,844,583

132,006

178,030

540,585

Grand Total

104,738 127,720 – – 279,289 293,793 24,362

31,792 29,190 – – 25,615 19,816 679

0.00

1.50 2.00 1.50 2.00 1.00 1.00 1.20 1.50

1.20 1.20 1.00 1.20 1.20 1.50 5.00

Free

147,216

174,179

256,486

265,331

275,810

270,506

99

645

23,081

6,448

793

372

3,891,614

3,985,721

4,236,993

4,139,961

4,359,310

4,206,497

33,580

236,541

363,749

353,173

113,434

115,339

*Malay Mail — figure for the period 1.1.08 to 29.4.08 *Weekend Mail — figure for the period 1.1.08 to 29.3.08

or

Ot he rs

11,986 17,480 15,527 37,233 9,746 10,899 34,776 34,981

24,443 12,805 10,958 2,403 2,621 1,379 404 389

e

2,897 3,713 2,745 5,918 1,532 1,387 4,570 4,707

168,539 285,145 186,994 455,893 113,346 119,469 323,693 362,930

g

310 52 313 52 313 52 310 52

Bahasa Newspapers Berita Harian (a) Berita Minggu (b) Utusan Malaysia (a) Mingguan Malaysia (b) Kosmo (a) Kosmo Ahad (b) Harian Metro (a) Metro Ahad (b)

g

Joh

139,468 152,575 33,496 38,597 310,008 320,964 21,864

Ne g Se eri mb ila

2,155,489

Me l ak a

1,987,472

Se la W ngo ila r / ya h

1,977,325

Pa ha n

1,746,947

ga nu

Total 1,798,623 English Newspapers New Straits Times (a) 139,517 New Sunday Times (b) 150,723 The Malay Mail (a) 42,913 Weekend Mail (b) The Star (a) 299,589 Sunday Star (b) 316,463 The Edge (b) 23,216

Te re ng

192,982 297,950 197,952 458,296 115,967 120,848 324,097 363,319

Ke l an tan

01 .0 to 7.07 30 .06 .08 Av er p e ag e r at pub net s pu lis al bli hin es sh g ed da Av ra y tes er p e ag e rp n e at ub t s re lis al du hi es ce ng d r da ate y Co v RMer Pr ice

200,722 303,590 209,247 472,341 125,274 132,053 334,499 377,763

Pe ra k

01 .0 to 1.08 30 .06 .08

185,243 292,312 186,729 444,253 106,720 109,644 313,696 348,875

Pe na n

01 .0 to 7.07 31 .12 .07

192,917 305,256 197,033 459,793 108,798 109,892 289,315 314,321

ah

01 .0 to 7.06 30 .06 .07

203,704 333,334 213,445 483,240 – – 249,575 263,649

Summary Analysis of Average Net Sales by State

Ke d

01 .0 to 7.05 30 .06 .06

231,163 358,054 228,802 529,176 – – 229,829 221,599

No . 01 of p .07 ub .07 lis to hin 30 g d .06 ay Pe rli .08 s

01 .0 to 7.04 30 .06 .05

AUDIT BUREAU OF CIRCULATIONS Circulation Figures Newspapers — West Malaysia Publications

122,117 4,206,497

Return of Average Net Sales/Distribution Figures approved as at 25 November 2008

30,557 32,168 21,522 23,655 – – – –

305 51 363 356 310 52

21,009 22,210 14,448 16,285 1,299 1,511

1,841 1,940 2,197 1,763 244 246

2,012 2,120 4,877 1,983 206 204

1,562 1,645 – 1,185 – –

2,560 2,686 – 2,303 – –

1,573 1,558 – 122 14 – 206 – 175

30,557 32,168 21,522 23,655 1,955 2,136

74,774

79,164

78,485

110,011

114,131

107,902

76,762

8,231

11,402

4,392

7,549

3,253

395

111,993

18,471 – 9,562 18,843 21,005 0.00

18,498 – 9,395 19,333 21,147 0.00

18,300 – 9,291 19,403 21,286 6,858

17,954 18,462 9,293 19,441 21,100 6,858

18,009 18,406 – 19,478 22,631 7,061

17,981 18,434 – 19,460 21,855 6,957

305 51 354 358 363 357

13,758 14,105 – 9,808 14,375 91

680 697 – 3,323 2,072 6,511

690 708 – 2,839 5,408 345

586 601 – 768 – 10

1,420 1,456 – 1,276 – –

847 867 – 803 643 – –

17,981 18,434 0 19,460 21,855 6.957

67,881

68,373

75,138

93,108

85,585

84,687

52,137

13,283

9,990

1,965

4,152

2,517

643

84,687

– –

6,385 8,246

5,950 7,576

6,015 7,737

6,200 7,941

– –

– –

– –

2.00 2.00

310 52

4,488 5,833

608 752

530 647

– –

– –

– –

480 606

6,106 7,838

Total Grand Total (Sabah) 142,655

14,631

13,526

13,752

14,141

–

–

–

2.00

51

10,321

1,360

1,177

–

–

–

1,086

13,944

162,168

167,149

216,871

213,857

192,589

139,220

22,874

22,569

6,357

11,701

5,770

1,038

210,624

Mi

Gr an dT ota l

31,303 32,701 21,908 24,032 1,990 2,197 2,539 2,555

49,137 – – – – –

53,783 3,393 – 3,532 – –

60,643 3,410 – 3,581 – –

61,148 3,196 64,696 3,434 2,658 2,922

62,069 3,273 66,406 3,316 2,755 2,925

61,598 – 65,551 – – –

305 310 52 52

– 5 – –

– – – –

– – – –

– – – –

17,528 415 18,557 431

13,592 777 14,682 884

– 229 – 219

– – – –

30,478 1,807 32,312 1,834

– 4 – 5

61,598 3.237 65,551 3,373

5

0

0

0

36,931

29,935

448

0

66,431

9

133,759

366 307 52 353 357

– 376 390 443 –

– 123 135 – –

– 180 190 – –

– 987 1,049 263 –

21,840 7,430 8,452 80 20,338

10,842 15,115 17,090 50 7,740

– 1,387 1,529 45 –

– 559 639 – –

21,450 9,870 9,326 10,256 9,947 21,672 22 23,200 –

54,132 45,353 49,677 22,575 51,278

223,015

1,209

258

370

2,299

58,140

50,837

2,961

1,198

86,448

19,295

223,015

180 310 52

3,008 – –

629 – –

– – –

2,462 – –

8,170 633 838

5,377 1,120 1,659

4,857 249 340

745 – –

11,052 2,327 4,188

– 132 40

36,300 4,461 7,065

57,384 – 61,324 – – –

4,214 – 4,227 – – –

1.00 1.80 1.00 1.80 1.80 2.00

Ot

he

rs

g Ku

ch in

ng ba Lim

ulu nt Bi

ri

Gr an

Ot he rs

bu La

rik ei Sa u/

n ma Sr

iA

Jay a As

English Newspapers Borneo Post (a) New Straits Times The Sunday Post New Sunday Times The Star (a) The Sunday Star (b)

Ko ta Se ma ra h

SARAWAK

ah

1.20 1.20 1.20 1.20 1.20 1.00

an

– – – 106 2,891 –

1.20 1.20 1.20 1.20 1.80 1.80 1.80 2.00

pit

Total Bahasa Newspapers Berita Harian Berita Minggu

17,981 18,434 – 19,354 18,964 6,957

– – 3,503 – – – – –

Ka

Total Chinese Newspapers Overseas Chinese Daily News (a) Overseas Chinese Daily News Sunday (b) Morning Post (a) Asia Times (a) See Hua Daily News (a) Merdeka Daily News (a)

30,557 32,168 18,019 23,655 – – – –

dT ota l

29,827 31,657 21,146 23,287 1,922 2,172 2,504 2,586

an

Pe nd a

30,123 – 21,002 23,235 2,013 2,112 – –

Sib

an Ku da t

29,826 – 21,085 23,804 2,169 2,280 – –

l am

Ta wa u

29,670 – 21,097 24,007 0.00 0.00 – –

01 .0 to 1.08 30 .06 .08

01 .0 to 7.06 30 .06 .07

English Newspapers Daily Express (a) Daily Express Sunday (b) Borneo Post Sabah (a) New Sabah Times (a) New Straits Times (a) New Sunday Times The Star (a) The Sunday Star (b)

01 .0 to 7.07 31 .12 .07

SABAH

01 .0 to 7.05 30 .06 .06

No . 01 of p .07 ub .07 lis to hin 30 g d .06 ay Ko ta .08 Kin ab alu Sa nd ak an

Summary Analysis of Average Net Sales by Divisions

01 .0 to 7.04 30 .06 .05

01 .0 to 7.07 30 .06 .08 Av e pe rage r at pub net s pu lis al bli hin es sh g ed da Av ra y tes er a p e ge rp n at ub et s re lis al du hi es ce ng d r da ate y Co ve r RM Pr ice

AUDIT BUREAU OF CIRCULATIONS Circulation Figures Newspapers — East Malaysia Publications

Total Chinese Newspapers See Hua Daily News (a) United Daily News (a) United Daily News Sunday (b) International Times (a) Sin Chew Daily (a)

49,137

60,708

67,634

132,474

135,064

127,149

53,206 40,947 – 23,795 0.00

53,585 42,110 – 22,103 43,066

53,898 44,058 – 21,540 45,449

54,064 44,935 48,444 22,522 47,487

54,202 45,780 51,009 22,583 55,069

54,132 45,353 49,677 22,575 51,278

Total

117,948

160,864

164,945

217,452

228,643

37,981 – –

39,742 4,246 6,878

– 4,274 6,696

– 4,183 6,505

– 4,495 7,567

37,981

50,866

10,970

10,688

12,062

–

3,008

629

–

2,462

9,641

8,156

5,446

745

17,567

172

47,826

205,066

272,438

243,549

360,614

375,769

350,164

4,222

887

370

4,761

104,712

88,928

8,855

1,943

170,446

19,476

404,600

347,721

434,606

410,698

577,485

589,626

542,753

Bahasa Newspapers Utusan Sarawak (a) Berita Harian Berita Minggu Total Grand Total (For Sarawak) Grand Total (For East Malaysia)

– – –

49,342 45,353 49,677 22,528 51,278

– – –

4,790 – – 47 –

– – –

1.00 1.00 1.00 1.00 1.00

1.00 2.00 2.00

Advertising, Marketing & Media English Adoi 6,612 6,818

6,844

–

–

–

–

–

–

12

Business Chinese Shanghai (e) 8,659 8,744 8,746 5,001 7,204 6,102 – – 3.80 12 English Smart Investor (e) 12,529 12,098 11,540 – – – – – 10.00 12 SMI Business Directory 40,000 40,000 40,000 – – – – – – 1 Personal Money (e) 12,036 11,828 11,204 13,034 14,558 13,796 – – 9.00 12 Business Today – – 16,752 – – – – – 10.00 12 Total 86,197 59,535 88,242 18,035 21,762 19,898 Children & Teenagers Bahasa Kawan (e) 24,097 26,342 26,857 29,421 28,589 29,006 – – 3.00 12 Kuntum (e) 65,338 67,248 68,130 64,780 57,165 60,626 – – 2.00 11 Youth Remaja (f) 88,507 76,711 76,315 74,051 73,090 73,570 – – 5.00 24 Total

177,942

170,301

171,302

168,252

158,844

163,202

–

–

Food & Beverage Bahasa Saji (e) 45,664 57,567 54,392 54,314 47,629 50,972 – – 5.50 Rasa (e) – – – 54,767 47,985 51,376 – – 6.90 English Hospitality Asia (h) 5,750 6,082 6,715 4,007 3,764 3,886 – – 12.00 Flavours – – – 9,311 10,119 9,714 – – 10.80 Total

51,414

63,649

61,107

122,399

109,497

12 12

12 23 11

Total 158,749 258,468 292,747 284,764 282,495 283,646 Home Décor Bahasa Anjung Seri (e) 66,774 66,546 59,945 – – 8.50 Lifestyle English KL Lifestyle 76,175 Malaysia Tatler – The Peak (h) 12,868 Malaysia International Gourmet Festival – Expatriate Lifestyle 19,479 Total

108,522

75,000 11,138 12,310 29,800 18,226

74,394 12,487 12,539 29,800 18,336

74,631 11,475 – – 19,209

74,957 11,316 – – 19,416

169,045

147,556

105,315

105,689

74,795 11,395 – 49,000 19,312

– – – – –

– Controlled – 12.00 – Controlled – – – Free

Special Interest English Infofish International (e) Accountants Today (e) Bahasa Rapi

3,560 22,383

3,695 23,733

3,624 24,694

3,997 25,037

3,876 25,624

3,937 25,331

– –

– –

US$10 –

6 12

40,401

35,191

34,611

32,716

33,660

33,188

–

–

4.00

24

Total 71,534 65,433 64,471 64,471 Sports & Motoring English TopGear Malaysia – – – 12,237 Par Golf (e) 14,170 16,000 – 16,478

64,471

64,471

12,877 16,882

12,557 16,680

– –

– –

10.00 9.90

12 12

Total 14,170 16,000 – 28,715 29,759 29,237 – – – Television & Entertainment Bahasa URTV (f) 58,946 53,860 45,950 37,817 33,462 35,545 – – 3.50 Mangga (e) 124,776 121,465 101,568 83,382 79,787 81,585 – – 3.50 Hai (b) 39,606 38,719 31,599 25,503 20,474 22,940 – – 2.00 English Galaxie (f) 21,831 15,687 16,215 19,868 19,041 19,472 – – 3.00 Vision Four Viewing Guide (e) 63,702 66,057 65,714 66,553 65,093 65,823 – – Hot – – 20,469 23,194 – – – – 4.90 Chinese Popclub Magazine – 132,500 120,000 120,000 120,000 120,000 – – –

–

Total 4 6

115,948

General Interest Bahasa Mastika (e) 158,749 236,541 234,720 220,428 215,381 217,905 – – 3.80 Harmoni 34,955 40,021 42,132 41,123 3.20 English Health Today (e) – 21,927 23,072 24,315 24,982 24,618 – – 6.50

01 .0 to 7.04 30 .06 .05 01 .07 to .05 30 .06 .06 01 .0 to 7.06 30 .06 .07 01 .07 to .07 31 .12 .07 01 .0 to 1.08 30 .06 .08 01 .07 to .07 30 .06 .08 Av e da rage ya n t p et s ub al lis es he pe Av dr rp er ate ub da age s lish ya n t r et s ing e d al uc es ed p e Co ve ra r p rP te ub ric lis e( hin RM g ) No .o 01 f p .07 ub .07 lis to hin 30 g d .06 ay .08 s

AUDIT BUREAU OF CIRCULATIONS Circulation Figures Magazines

01 .0 to 7.04 30 .06 .05 01 .07 to .05 30 .06 .06 01 .07 to .06 30 .06 .07 01 .07 to .07 31 .12 .07 01 .0 to 1.08 30 .06 .08 01 .07 to .07 30 .06 .08 Av e da rage ya n t p et s ub al lis es he pe Av dr rp er a ate ub da ge s lish ya n t r et s ing e d al uc es ed p e Co ve ra r p rP te ub ric lis e( hin RM g ) No .o 01 f p .07 ub .07 lis to hin 30 g d .06 ay .08 s

Return of Average Net Sales/Distribution Figures approved as at 25 November 2008

12 12 6 Annual 12

Travel & Leisure English Visitor’s Guide to Malaysia (j) Virtual Malaysia

308,861

428,288

401,515

376,317

337,857

70,000 –

70,000 –

70,000 22,928

– –

– –

– –

405,194

396,747

425,476

362,458

362,107

362,221

–

–

–

33,878

37,899

35,889

154,502 Grand Total

23 12 26 4

345,365

– –

– –

– 12.00

Women’s Fashion & Beauty Bahasa Wanita (e) 45,530 38,844 32,204 33,042 30,565 31,804 – – 6.80 Jelita (e) 35,023 37,099 34,851 – – – – 6.50 Mingguan Wanita (b) 127,686 131,865 138,978 131,855 138,340 135,036 – – 3.30 Intrend – – 20,285 19,605 22,167 20,886 – – 7.50 Keluarga 70,626 67,328 69,483 72,798 68,132 70,465 – – 6.00 Chinese ifeel – – 13,652 16,503 17,685 17,092 13,919 3,173 5.50 Apple Magazine (f) 34,741 32,817 30,443 – – 6.50 English Cleo (Malaysia) (e) 59,592 58,202 56,094 57,561 55,581 56,572 – – 5.60 The Malaysian Women’s Weekly (e) 31,996 30,592 29,486 31,094 29,637 30,366 – – 5.60 Total Others Bahasa PA & MA

23 12 51

1,519,357 1,764,012 1,782,361 1,530,726 1,472,481 1,538,490

–

–

6.00

1 3

12 – 53 12 12 12

12 12

12

The true measure of a publication’s audience strength is its audited circulation. The Audit Bureau of Circulations Malaysia is a collaboration of advertisers, Advertising agencies, as well as, media agencies and publishers, empowered to verify the authenticity of publishers’ claimed circulation figures. The ABC verified audited circulation numbers ensure that advertising Expenditure is made on the basis of accurate audience size information, viz.total numbers, breakdown by geographical location, as well as, nature of the distribution. Use of such information in media selection ensures advertisers’ marketing budgets can be evaluated on the basis of cost-efficiency of the advertising ringgit (CPM). Advertisers and advertising practitioners are encouraged to ensure they utilise publications that have had their circulation audited and verified by ABC Malaysia annually. It is without doubt that publishers committed to transparency in circulation data, provide advertisers assurance that their advertising communication reach is valid.

Invest your advertising ringgit wisely. Use ABC audited publications.

THE

ABC REPORT Circulation Figures for the period ending 30 June 2008