Chester Ale

Stephan Lohmann

Maren Middendorf

Markus Roth

Nicole Pfannmüller

Carolin Schulte

COMPANY WHAT WE DO? WHO ARE WE?

PRODUCTION

BUYING

DISTRIBUTION SERVICE&SUPPORT

COMPANY

PRODUCTION

WHAT WE DO ? WHO ARE WE?

• one sort of ale • • option: mix with flavours •

BUYING

DISTRIBUTION SERVICE&SUPPORT

COMPANY

PRODUCTION

BUYING

DISTRIBUTION SERVICE&SUPPORT

WHAT WE DO? WHO ARE WE?

• one of the smallest commercial breweries; brewing plant in chester • •flag ship: museum, restaurant, microbrewery • •3 owned pubs + club location partners • • customer = the king • • Responsibility

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT

RAW MATERIALS QUALITY CONTROL

SUPPLIERS

• •

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT

RAW MATERIALS QUALITY CONTROL

SUPPLIERS

•

Long-term-relationships with each supplier

• •

Malt, hops and yeast from local farmers •→ assurance of fresh, natural ingredients •

• • •

•

Raw materials added directly to production process Spice and herbs – mix created on our own

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT

RAW MATERIALS QUALITY CONTROL

SUPPLIERS

• • •

Raw materials checked carefully

Outsourcing of quality control: regional chemistry lab checks incoming raw materials and machinery •→ objective assurance of quality

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT

R A W M AT E R IA LS QUALITY CONTROL

SUPPLIERS

• • • •

Supplier for our flavours: „Flavour Master Ltd“, Wigan Website: www.flavourmaster.uk.com

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT

R A W M AT E R IA LS QUALITY CONTROL

SUPPLIERS

• • • • •

Supplier for our flavours: „Flavour Master Ltd“, Wigan Website: www.flavourmaster.uk.com

„Flavour Master“ produces the flavours and delivers them directly to the point of sale •→ saving space; no additional space needed

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT PRODUCT PREMISES

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT PRODUCT PREMISES

•C6H12O6  2C2H5OH + 2CO2 • •Ale=Traditional English beer • •Top-fermenting • •3-4 weeks to be produced • •Bitter IBU = International Bitterness Unit • •20 - 35 mg / l • •Temperature 15-24°C • •4 % abv ( alcohol by volume )

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT PRODUCT PREMISES

•Brewing process on premises • •Shown in brewpub

COMPANY

• •

• • • • • • •

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT PRODUCT PREMISES Mashing

Lautering Conditioning

Boiling! Filtering

Fe Fill

COMPANY

BUYING

PRODUCTION DISTRIBUTION SERVICE&SUPPORT PRODUCT PREMISES

•Fermentation vessels open • •No tops • •Greater risk of infection • •But well controlled!!! • •Made of stainless steel • •Nostalgic look

COMPANY

BUYING

PRODUCTION

DISTRIBUTION STORAGE & DISTRIBUTION INTERNAL SUPPLY EXTERNAL SUPPLY

SERVICE&SUPPORT

COMPANY

BUYING

PRODUCTION

DISTRIBUTION STORAGE & DISTRIBUTION INTERNAL SUPPLY

Points of Sale : •Our „Flagship“ brewpub and 2 other pubs

Internal supply •Club locations aroundChester • External supply

EXTERNAL SUPPLY

SERVICE&SUPPORT

COMPANY

BUYING

PRODUCTION

DISTRIBUTION

SERVICE&SUPPORT

STORAGE & DISTRIBUTION INTERNAL SUPPLY EXTERNAL SUPPLY

•Brewpub = microbrewery + restaurant + museum •production of draught beer on-site • •Serving of beer from the tap

COMPANY

BUYING

PRODUCTION

DISTRIBUTION STORAGE & DISTRIBUTION INTERNAL SUPPLY EXTERNAL SUPPLY

•Pubs =serving of beer on tap • •Supply with our barrels • •in-house delivery service • •Pubs place orders themselves •

•

SERVICE&SUPPORT

COMPANY

BUYING

PRODUCTION

DISTRIBUTION STORAGE & DISTRIBUTION INTERNAL SUPPLY EXTERNAL SUPPLY

•Clients: club locations around Chester • •Draught beer or bottled beer? • •clubs prefer bottled beer • •Decision: Bottling on our own? Outsourcing?

•

SERVICE&SUPPORT

COMPANY

BUYING

PRODUCTION

DISTRIBUTION STORAGE & DISTRIBUTION INTERNAL SUPPLY

Till now :

EXTERNAL SUPPLY

•Few in-bars • •Consumption manageable • •Bottling & Labelling &Distribution by a contract packer • •Bottling plant too expensive/ not worth it

SERVICE&SUPPORT

COMPANY

BUYING

PRODUCTION

DISTRIBUTION

SERVICE&SUPPORT

STORAGE & DISTRIBUTION INTERNAL SUPPLY

In the future

EXTERNAL SUPPLY

•Growing demand • •Installation of own bottling plant? (extension of in-house delivery service) • •Outsourcing? (Robert Cain Brewery, Liverpool)

COMPANY

BUYING

PRODUCTION

DISTRIBUTION SERVICE&SUPPORT SERVICE CONTACT EVENTS

COMPANY

BUYING

PRODUCTION

DISTRIBUTION SERVICE&SUPPORT SERVICE CONTACT EVENTS

What can you expect from us?

COMPANY

BUYING

PRODUCTION

DISTRIBUTION SERVICE&SUPPORT SERVICE CONTACT EVENTS

•located in the heart of Chester, Bridge St 15 • •other two pubs Chester racecourse on New Crane St 80 an Gate Rd 12 near the University ofCheste • •www.chester-ale.com

COMPANY

BUYING

PRODUCTION

DISTRIBUTION SERVICE&SUPPORT SERVICE CONTACT EVENTS

•Each saturday live music • •Once a week all you can drink and eat •Live broadcasts of football matches • •Guided tour through the brewery • •museum

Finally we are obliged to issue a warning about sensible drinking - Excessive use of alcohol can be extremely dangerous if you are pregnant, operating heavy machinery, or putting a chip pan on after closing time. Best be safe and go for a kebab instead.

Thank you for your attention