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CONFIDENTIAL

Title

CLIENT

Document Date

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

0

Unit of measure

1 Number of awardees who win Gold from 2002-2009

Sean Thompson (Writer)

Roger Baldacci (Writer)

Golds: 8 Silvers: 6 Bronze: 5

Golds: 4 Silvers: 1 Bronze: 0

Golds: 6 Silvers: 4 Bronze: 1

31 1 yr

2 yrs

2

1

0

3 yrs

4 yrs

5 yrs

Printed

Mark Taylor (Art Director)

Working Draft - Last Modified 06/24/2009 7:03:52 PM

424

(Number of years Gold Pencil winners win over 8 year period)

* Source:

2

0

Unit of measure

214

210

Working Draft - Last Modified 06/24/2009 7:03:52 PM

2 Number of awardees who win Gold from 2002-2009 Writer

+2%

Art Director

18 13

+38%

Printed

1 1 yr

2 yrs

1 3 yrs

1

0 4 yrs

(Number of years Gold Pencil winners win over 8 year period) * Source:

3

1

Unit of measure

3 Number of awardees who win Gold Pencils in multiple years (over 3-year rolling periods from 2002-2009)

6

Working Draft - Last Modified 06/24/2009 7:03:52 PM

7

Writer Art Director

+40%

5

+100%

3

3

+100%

2

Printed

2

+200%

1

1 0

2003-2005

* Source:

2004-2006

2005-2007

2006-2008

2007-2009

4

EXHIBIT TITLE Unit of measure

Text

Working Draft - Last Modified 06/24/2009 7:03:52 PM

Printed

5 * Source:

EXHIBIT TITLE Unit of measure

Text

Working Draft - Last Modified 06/24/2009 7:03:52 PM

Printed

6 * Source: