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Windows Vista Enterprise And Mid-Market User Scenarios Customer Profiling And Segmentation Tools Windows Vista Business Value And Infrastructure Optimization Windows Vista Product Features Windows Client Volume Licensing And Software Assurance Benefits With New Mid-Market Offerings Sales Pitches Resources

Windows Vista Business Value And Infrastructure Optimization

Debasis Mallick “ Microsoft Technical Specialist “

Agenda Windows Vista Infrastructure Optimization Scenario Infrastructure Optimization Model Deployment Discussions

Infrastructure Optimization Scenario

Simplify Deployment

Improved App

Reduce the number of images, and simplify image maintenance and deployment

Reduce testing costs for application compatibility Enable your organization to more quickly take Compatibility advantage of new software and technology

Operate More Efficiently

Lower operational costs associated with updates, system administration and desktop support

Get More From Your Hardware

Reduce power costs by as much as $50 per desktop per year through Group Policy controls External Memory Device technology extends RAM 64-bit support

(1) Cost savings estimates developed in collaboration with the Environmental Protection Agency (EPA)

(1)

IT Complexity And Cost

Direct And Indirect Costs Direct Costs “Hard Costs” Hardware/Softwar e Service Desk Personnel PC Support Personnel Non IT Administration

Indirect Costs “Soft Costs” Self-Support Helping Peers Data Management PC Downtime

Customer IT Challenges

Growth Customer service Regulatory compliance Device management Varying skill sets Mobility

PC maintenance Server sprawl Legacy platforms Deployment and maintenance Identity management Software updates

Malicious attacks, viruses, spam, etc. Evolving threats Patch management, VPN, etc. Secure access (employees, partners and customers)

Infrastructure Optimization Model

Managed and Fully automated Managed IT frees IT consolidated management, Uncoordinated, The IOM Journey Infrastructure manual Infrastructure dynamic resource resources and provides the with limited infrastructure with maximum Usage , business automation foundation for organizational automation linked SLA’s

agility

Cost Center

More Efficient Cost Center

Business Enabler

Strategic Asset

* Based on the Gartner IT Maturity Model

How To Take The Journey

IT Maturity Is Primary Driver Of PC TCO Products And Technology Make Best Practice Adoption Possible Windows Vista TCO Standard

Rational

$1,354

$1,333

$1,246

IT Operations

$739

$507

$245

Non-IT Administration

$428

$426

$424

$2,521

$2,266

$1,915

Direct Costs Hardware & Software

CIO Impact

Total Direct Costs

Basic

Basic Standardized IT Ops Driven by: > > >

Indirect Costs

End User Impact

End User Operations Downtime Total Indirect Costs

$2,706

$2,125

$1,164

$137

$84

$24

$2,843

$2,209

$1,188

IT Ops

Driven by: >

$5,364

Source: Windows Vista TCO analysis from Gartner and Lawrence Associates

$4,475

$3,103

Vista Patch Management AD Authentication

Std’d Rationalized

>

Annual TCO

31%

>

52%

Vista AD/GPO SMS (software distribution)

Early Windows Vista Customer Engagement: Example Profile: Fortune 500 company with a global operation, approx. 75K PCs on Windows 2000, 19 images Major benefit drivers: Single image with Windows Vista, fewer OS vulnerabilities, service desk re-imaging, improved data management, improved standards compliance

Windows Vista Deployment Costs Application $0.4M (1.9%) Replacements Hardware Lost User Productivity

IT Labor

Licenses

Total

$1.5M (7.2%)

$3.1M (14.7%)

$7.2M (33.9%)

$9.0M (42.3%)

$21.3M

Cost Per PC $284 ($250$330) Per PC

Windows Vista TCO Benefits Direct Savings Per Year 3rd-party software IT operations Non-IT admin Indirect Savings Per Year End-user operations Downtime

Total Savings Per Year

$6.9M (21.6 %)

$24.8 M (78.4 %)

$31.7M

Annual Savings Per PC Direct: $92 Indirect: $332 Total: $423 ($385$546) Per PC

Simplify Deployment Windows Imaging File based format – hardware independent Non-destructive upgrades Multiple images in one WIM file – space and complexity benefits Single instanced and compressed – small size Bootable, serviceable – flexibility

Modularization Add/remove optional components – drivers, patches, languages Image customization to certain degree Higher reliability Language independence Consistency across phases

Single worldwide image Offline image servicing

Reduce the number of

Deployment Discussions 20% Business Value

30% IT Value

30% TCO Manager

20% Cash Manager

Often have a demanding PC user group with strong input into the IT decision process

“We are pushing the latest technology MS promotes and we need them to help us continue to push these business solutions.”

Often invest in reducing risk from security, stability and compliance issues to drive IT spending at or above the industry average

“Our users push the limits and we need to provide them with security and stability [it is critical].”

While desktop technology is widely used, it is often not core to the business and is not perceived as providing a competitive advantage

“Desktop PCs aren’t going to grow revenues.” “Not interested in business efficiency, this (IT) is a commodity.”

Often do not view IT as core to the operations of their business

“IT is just a cost of doing business – we’re trying to spend less not more”

Deployment Discussions

Infrastructure Optimization Maturity Basic 65%

Customer segments

20% Business Value

30% IT Value

30% TCO Manager

20% Cash Manager

Standard 31%

Rationalized 4%

High Probability Windows Vista Customer

Medium Probability Windows Vista Customer

(Infrastructure Upgrade)

(Empowering business and indirect savings)

High Probability Windows Vista Customer

(Windows Vista features, service levels, TCO)

High Probability Vista Customer (TCO Data and IT best practices)

Low probability Windows Vista customer

What This Means To You

First, Identify the customer’s infrastructure maturity stage and sell him/her on the Microsoft Platform Then pull Windows Vista into the sales process by emphasizing the value of the Client in an optimized infrastructure environment

Q&A

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