Specific Purpose: Introduction no one likes change, but so my point is perfectly clear let me add that no one likes changetaken the time to understandtaking the time to understandfear factor (personal note; as most of you know I recently entered the University College but I have been changing logistic processes my whole career I have always presented change with 3 very sound arguments, BECAUSE, TRUST ME, I SAID SO, obviously not the most effective. So change may have come but it was done the hard way) a excerpt from the book “The Spirit to Serve” written by J. W, Marriot and Kathi Ann Brown;”To grow successfully, you must stay true to who you are, while working feverishly to change who you are” A great vision can serve a useful purpose even if it is understood by just a few, but the real power of a vision for change is unleashed only when most of those individuals involved in an enterprise or activity have a common understanding of its goals and direction. Comfort is not the objective in a visionary company. Indeed visionary companies install powerful mechanisms to create discomfort, to obliterate complacency, and thereby stimulate change and improvement before the external world demand it. show the 2007 connectivity Award) an excerpt from the book “Yes you Can” written by Raymond Lemke; “What researchers have observed again and again in studying productiveness is the 80/20 rule, 20% of the people do 80% of the work and 20% of the people have 80% of the money”. Conclusion/Summary References Bennis, W. G., Benne, K. D., & Chin, R. (Eds.). (1969). The Planning of Change (2nd ed.). New York: Holt, Rinehart and Winston. Cheney, G., Christensen, L.T., Ganesh, S., Zorn, T.E. (2004). Organizational Communication in an Age of Globalization. Long Grove, IL: Waveland Press, Inc. Gallager, R. C. (as cited on http://www.brainyquote.com). Newell, A., & Simon, H. A. (1972). Human Problem Solving. Englewood Cliffs: Prentice-Hall.
Nickols, F. (2006, December). Organization Development. Change Management 101: A Primer. Retrieved November 17, 2007, from http://www.nickols.us Thompson, J.D. (1967). Organizations in Action. New York: McGraw-Hill.