Ch3pp394fall2013.pptx
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- Pages: 34
Chapter 3
Planning Business Messages
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 1
Learning Objectives 1. Using the Three-Step Writing Process 2. Analyzing the situation 3. Gathering information 4. Selecting the right medium 5. Organizing your message Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 2
Understanding the ThreeStep Writing Process
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 3
Three-Step Process Planning
Writing
Completing
Situation
Adapt to the Audience
Revise
Information Medium Organization Copyright © 2014 Pearson Education, Inc.
Compose the Message
Produce Proofread Distribute Chapter 3 - 4
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 5
Analyzing the Situation
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 6
Define the Purpose •Specific Goal •General Goal
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 7
Analyze the Purpose •Will your message change anything? •Is your purpose realistic?
•Is the timing right for your message? •Will your purpose be acceptable? Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 8
Profile the Audience • Primary Members • Size and Location • Composition • Understanding
• Expectations • Reactions Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 9
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 10
Gathering Information
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 11
Locate Information •Audience
•Community •Documentation •Coworkers •Customers Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 12
Uncover Audience Needs •Apparent •Hidden
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 13
Information Quality Is the information accurate? Is the information ethical?
Is the information pertinent? Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 14
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 15
Selecting the Right Medium
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 16
Oral Media • Conversations • Interviews • Speeches • Presentations • Meetings Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 17
Written Media Memos
Letters
Reports
Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 18
Visual Media • Communicate Fast
• Clarify Complexity • Overcome Barriers • Expedite Memory Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 19
Electronic Media Speaking Writing Visualizing Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 20
Choosing Media Richness
Formality
Limitations
Urgency
Cost
Preferences
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 21
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 22
Organizing Your Message
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 23
Good Organization Helps Readers
Helps Writers
Understanding
Time
Acceptance
Energy
Time
Reputation
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 24
Define the Main Idea •What is the topic? •What is the main idea?
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 25
Generating Ideas •Brainstorming •Journalistic Approach •Questions & Answers
•Storyteller’s Tour •Mind Mapping Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 26
Limit Message Scope Information
Main Idea
Length
Detail Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 27
Choose the Approach
Direct Approach
Copyright © 2014 Pearson Education, Inc.
Indirect Approach
Chapter 3 - 28
Outline the Content •Logic
•Navigation •Relationships
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 29
Structure the Message •Main Idea
•Major Points •Examples
•Evidence Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 30
Storytelling Techniques Inspiration
The Beginning
Warning
The Middle Teaching Copyright © 2014 Pearson Education, Inc.
The Ending
Persuasion Chapter 3 - 31
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 32
Planning Business Messages
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 33
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 34
Planning Business Messages
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 1
Learning Objectives 1. Using the Three-Step Writing Process 2. Analyzing the situation 3. Gathering information 4. Selecting the right medium 5. Organizing your message Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 2
Understanding the ThreeStep Writing Process
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 3
Three-Step Process Planning
Writing
Completing
Situation
Adapt to the Audience
Revise
Information Medium Organization Copyright © 2014 Pearson Education, Inc.
Compose the Message
Produce Proofread Distribute Chapter 3 - 4
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 5
Analyzing the Situation
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 6
Define the Purpose •Specific Goal •General Goal
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 7
Analyze the Purpose •Will your message change anything? •Is your purpose realistic?
•Is the timing right for your message? •Will your purpose be acceptable? Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 8
Profile the Audience • Primary Members • Size and Location • Composition • Understanding
• Expectations • Reactions Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 9
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 10
Gathering Information
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 11
Locate Information •Audience
•Community •Documentation •Coworkers •Customers Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 12
Uncover Audience Needs •Apparent •Hidden
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 13
Information Quality Is the information accurate? Is the information ethical?
Is the information pertinent? Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 14
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 15
Selecting the Right Medium
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 16
Oral Media • Conversations • Interviews • Speeches • Presentations • Meetings Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 17
Written Media Memos
Letters
Reports
Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 18
Visual Media • Communicate Fast
• Clarify Complexity • Overcome Barriers • Expedite Memory Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 19
Electronic Media Speaking Writing Visualizing Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 20
Choosing Media Richness
Formality
Limitations
Urgency
Cost
Preferences
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 21
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 22
Organizing Your Message
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 23
Good Organization Helps Readers
Helps Writers
Understanding
Time
Acceptance
Energy
Time
Reputation
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 24
Define the Main Idea •What is the topic? •What is the main idea?
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 25
Generating Ideas •Brainstorming •Journalistic Approach •Questions & Answers
•Storyteller’s Tour •Mind Mapping Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 26
Limit Message Scope Information
Main Idea
Length
Detail Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 27
Choose the Approach
Direct Approach
Copyright © 2014 Pearson Education, Inc.
Indirect Approach
Chapter 3 - 28
Outline the Content •Logic
•Navigation •Relationships
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 29
Structure the Message •Main Idea
•Major Points •Examples
•Evidence Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 30
Storytelling Techniques Inspiration
The Beginning
Warning
The Middle Teaching Copyright © 2014 Pearson Education, Inc.
The Ending
Persuasion Chapter 3 - 31
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 32
Planning Business Messages
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 33
Copyright © 2014 Pearson Education, Inc.
Chapter 3 - 34
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