Centaur India

CENTAUR ELEVATOR COMPANY INDIA LIMITED [CECIL]

Better Business Means Better Customer Satisfaction

WHAT IS CENTAUR?  BRIEF

HISTORY:

§ Indian Market Penetration:1945 § 100% Wholly owned company:2000  BUSINESS

STRATEGY: § Technically Superior Product. § Low Prices. § According to customer requirements.

Target Market:

 

   

    

   



Pro d u ct & S e rvice s.

FACTORS OF INDIAN MARKET Complimentary Industry:  Construction Industry. Type Of Elevators :  Double speed, Single speed, Hydraulic, Gearless, Geared, Low Rise, High Rise, Medium Rise. Customers :  Builders, Commercial Complex, Residential Complex, Govt. Offices. 

CENTAUR IN INDIA  Product Launched:  C-001 C-300p Primary Target Secondary Target Lo w & Mid rise Mid & High rise segment segment (DEVELOPED IN (MANUFACTURED IN SWATCH TargetPROJECT) Of Centaur: SOUTH EAST ASIA) 



20% market share & 50 units pa.

STUDY ON THE LOSS OF CUSTOMERS EIGHT FAILURES TO STUDY:

 

MANOCHA BUILDERS :





Ø Failures: Poor co-ordination of installation work. Ø Consequence: § Delay to Deliver § Loss of Potential Customer.

Ø Recommendations:

§ Co-ordination with out sourcing agent § Cut short the delivery time § Try to deliver the customer at the right time at right place

RAGNIK EXPORTS 

ØFailures: Lack Of Technological Advances ØConsequence: Losing Potential Customer. ØRecommendations:  Should try to produce the elevator that are in demand in the market ASAP Ø

BUILDING SOCIETY DWARKA Ø Failures:Lack of reach & Maintenance Pricing Ø Consequence: § Losing out to Local Contractors § Offering services at lower rates. § Further loses.

Ø Recommendations: § § § §

Provide good product quality Should not compromise with the quality Outsource the maintenance service Reach out to people through service outlets.

Everest Transmission Pvt. Limited: ØFailures: Imported Chinese Product Fails To satisfy customer. ØConsequence: Losing out the contract. ØRecommendations: Delivery of perceived quality value of customer Ø 

Krishi Bhawan ØFailures: Quoting of high prices for Govt Projects. ØConsequence: Losing out to Players quoting low prices. ØRecommendations: § Good service at low price with high reliability § Convince Govt. Dept.

Centre Stage Mall Ø Failures: Poor Delivery & Installation Service. Ø Consequence:

Ø

§ Lowering of services offered & § Losing of contract & liability

Ø Recommendation:  Cut short the delivery time § Try to deliver the customer at the right time at right place § Do not compromise with quality

§

DMRC ØFailures: Quoting of high prices for Govt. Projects ØConsequence: Losing out to Players quoting low prices. ØRecommendation: § Understand the customer’s need § Try to produce things that you can produce locally 

AFNHB ØFailures: Poor Maintenance & Services. ØConsequence:  Loss of goodwill & customer dissatisfaction resulting to assault on employee. ØRecommendation: § Provide proper service to customer at right time § Try to give optimum customer

FACTORS INFLUENCING CUSTOMER DECISION.

Factors affecting loss of sales

Recommendations & Conclusions Steps to regain customer satisfaction





1.Maintenance and services 2.Quality 3.Reliability 4.Price 5.Restructure the out-sourcing strategies. 6.Use of latest technologies. 7.

THANK YOU Presented by – Amardeep Bardhan Rijo Mathew Varun Mark Sharma Vaibhav Jaiswal