Case-study.docx

TAGAYTAY COUNTRY HOTEL 1315 EMILIO AGUINALDO HWY,SILANG TAGAYTAY, CAVITE A CASE STUDY

LYRA JANE S. LIWANAG

A Case study submitted to the faculty of School of Business and Management, City College of Tagaytay, Tagaytay City in partial fulfillment of the requirements for graduation with the Degree of Bachelor of Science in Business Administration major in Marketing Management. Prepared under the supervision of Mrs. Jennifer Abellana.

INTRODUCTION

The training program or on-the-job training (OJT) is part of the curriculum that provides industry immersion for students. Learning through experience and strong work ethics must be established, thereby developing and sharing knowledge between the company’s professionals and trainee. This training is required to help him to obtain applicable knowledge amd skills by performing in actual work settings. Students should undergo to such training within a specific number of hours as part fo the curriculum. Onthe-job training is a method of training, teaching and harnessing skills through exposure and practice in real-life working environment to become competitive in the chosen field wherever they will be heading to in the near future. This will bring to a visualization of the outcome of being employed in any establishment and company. Every task is a process of pursuing goals and evaluation on how to handle different problems thay will be encountered. (Nachura, 2008) The trainee can improve her skills through experiences that will help her to be a competitive individual in the corporate world. She must adopt her learnings from the school’s curriculum and must excel satisfactory performance under the company’s training system or standard and working environment . She needs to accomplish the

number of training hours required in the curriculum. She must help herself to improve in order to gain more knowledge and skills and be able to have outstanding work training. Many people learn when they start performing the task they will be responsible for. On-the-Job Training is given for the exposure of the students in different work situations and making the workplace to become the training ground for the development of the trainees that they can apply in their future environment. The trainee focuses to learn more about her chosen field and to develop her personality as an individual. An OJT is a privileged to both party (company and trainee), it provides additional manpower to the company and at the same time there is a chance for the trainee to be absorb by the company which is less cost for the training program. The trainee can be criticized by her superior through her performance, attitude and competency.

The trainee conducted her OJT at Tagaytay Country Hotel located at 1315 Emilio Aguinaldo Hwy, Silang Tagaytay, Cavite. She started at her training on December 3, 2018 and ended on the April 13, 2019 completing her 600 hours of training. He works from Monday to Saturday at 9:00 a.m to 6:00 p.m. Objectives of the study The study aimed to analyze the necessary areas of the operation of the chosen company. The following are the main target of the study. 1. 2. 3. 4. 5. 6.

To analyze and understand how the business runs. To study the process required in the Marketing Management. To observe the working environment. To understand the strength , weaknesses, opportunity and threat of the company. To study the role and importance of the pioneer. To determine how the management solves the problems and reduce the conflicts faced by the company.

Importance of the study This study can give information which can be helpful to the following: Students. This can be a basis for the students as a source of information or a basis of study. Society. The study can help for the awareness of the society and their benefits from the company. Since, this company is focused in good service for accommodation, they use this as the additional source of information about accomodatios. Management. It is absolutely useful to the management of Tagaytay Country Hotel. Since, there are important aspects that has been studied like the problems therefore, those can be solve or improved. The study will also serve as the record of the past performance of company . This study would be a great help for them to bring the imperative improvements for the company and employees. Author. The study can faster the thinking skills and capabilities in solving problems. This study is also one of the requirments for her to pass the last semester.

METHODOLOGY

Time and Place of the study The study was conducted by the researcher during the whole time of her commencement at the Tagaytay Country Hotel . Through the use of online research and observation, the researcher has concluded and understands a lot of things about the company. The primary location of the study is at the at 1315 Emilio Aguinaldo Hwy, Silang Tagaytay, Cavite.

Collection of Data The data has been collected was through the combination of observation, online research and through giving the emphasis of the company’s strength, weakness, opportunities and threat as well. The researcher has also conducted an interview with the necessart person who can give the most valid and accurate answer to the concern of the study.

Method of Analysis The method used to evaluate and analyze the company was the SWOT Analysis wherein Strengths, Weaknesses, Opportunites and the Threats that the firm has was analyzed, researched and can easily be observed.

Strength