Case Study Of Tech.docx

Technology has its own power and authority to control the perception of its consumers depending on their needs and wants. As said by an expert professor in Economics from Pamantasan ng Cabuyao, “The wants and needs of a person is unlimited” Gecolea (2018). This proves that the mindset of a person will always depends on what he thinks he want and needed. The advantages of technology especially in mobile phones nowadays is, it is far from what it was 10 years ago which makes a bigger impact and noise. The competition between different brands of phones really exist since the year it is produced. According to Tubis (2018), the competition between businesses is not avoidable particularly in that kind of sector because they are looking for a potential opportunities. Aside from the opportunities mentioned, it also enhance the particular business on how they will adapt and continue to make an innovation on their prospected consumers. Business is all about how you will maintain innovations, creating value, following trends easily, last long in the industry, continuous competition and increase profit to prevent lost and damages to your business. The opportunities always depends on how a company manages and adapt the continuous changes of trends. In a normal setting of a consumer and a seller, it is important to create value and impact to maintain a good and healthy relationship and have a repeat buying as a result. One of the trends in technology nowadays are the mobile phones that started way back 2000’s. In the earlier years of mobile phones they started in keypad and after many years of innovations and planning they come up with different models and ideas of phones that were loved by their consumers. There are many identical and un-identical mobile brands that compete for the

consumer’s attention and value. Almost everyone in the society uses phones for easier and convenient communication. In the website of statista.com (2019) the number of mobile users all-around the globe is expected to be around 5 billion users or almost 70 percent of the world’s population. This certify the conclusion that technology really conquers the heart and mind of every consumers internationally and locally. The remaining 30 percent of the population are believed to be part of indigenous people who lives in a far area that even mobile signals can’t reach it. There are a lot of mobile phone brands that creates a right value and services to its customers but among all of it there are three brands that are called superior brands and trusted by its consumers according to some netizens and vloggers. The different perceptions of human depends on their perceived value on a specific brand. And as a result for this, the three superior brands globally are namely, Apple, Samsung and Huawei. These three brands are competitors of the same industry that releases a great innovation and improvement in the world of mobile phones. In a website of Britannica.com, a page where you can see different history of well-known companies such as Samsung, a trademark that originates from an Asian country, South Korea, that started its career from March 1, 1938 by Lee Byung-Chull. Aside from mobile phones Samsung also produce electronic devices including appliances, integrated systems and digital media devices. After the continual expansion of the business they enter mobile phones industry in 2000’s, where they release the birth of Galaxy series that become the most praised product and been frequently on the top list of best-selling phones. In addition, according to Burris (2018), Samsung Group is one of biggest and most successful company in Korea holding almost one-fifth of country’s total exports. The success of the company is not easy as others, but it also face

challenges and trials that make it more concrete and strong. The company’s success was continued after acquiring telecommunication giants, and started to produce telephone, taxes and switchboards. Their philosophy is to create a large scale expansion and development. As mentioned above that the company holds many type of businesses and they released new inventions. During the year of 2012, they become a largest manufacturer of mobile phones. The successstory.com, a website that holds an information for almost all successful companies around the world includes Huawei as the largest telecommunications equipment manufacturer in the world. Huawei or also called Huawei Technologies Co.Ltd. is an networking and telecommunications equipment company based out of China that has its headquarter in Shenzhen, Guangdong and founded by an ex-military officer Ren Zhengfei in 1987. The main mission of the company is to provide consulting and operations services in China but because of its large number of Research and Development team they created breakthrough products that become a big change. They hold an undefeated first position in soft switches market. On the own website of Huawei which is consumer.hwawei.com, it express that there the leading global provider of information and communication technology, infrastructure and smart devices. They are also the third largest smartphone manufacturers in the world, dedication in delivering the new and latest innovation of technologies to their customers is their main vision. The last one is the Apple a brand that originated form a western part country, America and was established by its owner Steve Jobs. This brand make a big innovation in the world of technology especially in mobile phones. It opened the minds of everyone to think out of the box and allow to think beyond the expectation of everyone. In an article of Pierce (2018), he stated that Apple didn’t produce only best-selling gadget ever but one of the most influential since

2007. After the development of Apple, many companies started to develop and reconfigures their technical designs to make a new product. In connection with the statement of Pierce (2018), the first ever phone produced by Apple was sold for over 1.5 billion users globally and started the creation of giant businesses in developing apps and accessories. The continuous sales growth of Apple creates a fear to those who are on the top and after many years with unending research and development they forfeit their competitors. The first release of Apple happened on July 29, 2007 wherein they release the iPhone 2G that started up everything. They release it in 3 separated models such as 4, 8, and 16 gigabytes. Their innovations are produced annually and their loyal customers are supporting them nonstop by patronizing their products. In linkage for the statement mentioned by Pierce (2018), they still continue in developing newer, faster and innovative type of technology that will surpass again all the phones globally. From all the history and overviews mentioned above you can state that these three companies are having a high level of rivalry in terms of, innovation of technologies, fast research and development team, smartest flagships, marketing strategies and many more to mention. For the marketing strategies to attract each of their consumers, these three companies make something out of the box like; According to White (2018), for Samsung they are “The Master Brand”, instead of satisfying the needs of the society they started to create the need for people. As noted earlier they create more than phones which means they already build up a trust on their consumer that they are the superior brand. They also reached the unbelievable heights of smartphones that also add ups to them to become a symbol of quality and reliability for its consumers. Adding up their distribution is a

great impact to its development right now. Achieved a status symbol is such a great achievement for a smartphones that has a lot of competitors. In an article by Bhasin (2018), Huawei focus on the customer’s segmentation, targeting and positioning in which it helps the company to determine its target market. For the segmentation it helps in profiling and grouping the characteristics of the population in using demographics. Next is targeting that used in order to provide different segment of customers according. Last is the positioning, that will depend on what the company is offering. One of the edge of this company is that they invest a big amount on their research team that help them to be competitive enough to become ahead. Alliances and Partnership by this company has driven fast for its information and communication by working for almost 500 companies. In Apples strategy the segment of its customers depend on their behavioural, demographic, and psychographic factor. This company differentiated itself to other players in the market having a different operating system, it major advantage is that it has a technological advancement and visionary thinking that made it as a desirable brand in the world. Having their own chip manufacturers it extremely follows the strict software standard of them. They have their own customer analysis that focusing on three, and categorized as a hard worker those who have low income or students, growing people those who are in the middleclass that has a work or a businessman and upper strata which have a high standard of living.(Bhasin,2018) Those are the marketing strategies of the three biggest mobile phone manufacturer in the world. They have similarities and differences that make them unique. For the next and last comparison between this three let’s have their marketing mix the place, product, promotion and price. The three brands have the same mind-set in the place, were in they will allow their distributor to sell their products in a nice environment and make sure

that the distribution will go well. As for the products in Huawei and Samsung they have different variation such as mid-range phone and high-end phones compare to Apple that only offering high-end phones. At the same time the innovated phones of each company varies on what budget can consumer have. In the promotion of the three companies Huawei have an aggressive promotion because of its commercials, ads and billboards around the world, for Apple and Samsung they already created a value and trust to their customers. Last one is the pricing, technically all of them offer high price quality phones ranging from 40,000.00 and above but of course not everyone could afford it so Samsung and Huawei produced mid-range phone that already have a good specs. In the world of business everyone should have an entrepreneurial mind in which they will create a product that will be loved and support by its consumers. Every business have their own flaws and with that they will do continuous research and development to provide an adequate and more fulfilling mobile phone technology around the world. The trends changes easily so everyone should adapt faster and create more innovation that will strive or achieve the changing need and wants of the consumers. The increasing expectations of customers should always be the priority and ahead of everything.

References

Bhasin, Hitesh (2018). Marketing Strategy of Apple IPhone- Apple IPhone Marketing Strategy. www.marketing91.com Bhasin, Hitesh (2018). Marketing Strategy of Huawei- Huawei Marketing Strategy. www.marketing91.com Brittanica.com Burris, Matthew (2018). The History of Samsung (1938-Present). www.lifewire.com Consumer.huawei.com Pierce, David (2018). The Wired Guide to the IPhone. wired.com Statistica.com Successstory.com Tubis, Nick (2018). How to Turn your Competitiors’ Happpiest Customer into Biggest Fans. Forbes.com White,

Walter

(2018).Samsung

Inevitablesteps.com

Marketing

Strategy:

The

Master

Brand.