Case Study 2

CASE STUDY2

ABOUT PEPSICO. • PepsiCo was founded by Caleb Bradham. • PepsiCo is world leader in food and beverages. • It is located in New York city. • PepsiCo was founded in 1965 through the merger of Pepsi-cola and Frito-lay. • Pesicola began selling its product in UK,US, and Canada, now its operation grew rapidly, PepsiCo brands are available in nearly 200

BRANDS

PRODUCTS

Q. HOW DID PEPSICO RESPOND TO THE ENVIROMENTAL INFLUENCE OF THE COMMUNITY? • PepsiCo has always contributed towards the community through its corporate giving and community programs. It has contributed widely in following sectors and people:• Shareholders- provided shareholders with a strong return on their investments. In 2007,paid $2.2 billion in dividends and a 26 percent return. • Associates —employed approximately 185,000 people. • Retailers —created income and profit for customers, which mean jobs and opportunities in millions of retail establishments around the world. • Suppliers — In 2008, purchased billions of dollars of supplies, services and raw materials. These purchases helped to support additional jobs in many

CONTINUE…. • Governments —generated billions of dollars of revenue for governments through taxes paid directly by PepsiCo and indirectly by PepsiCo employees, investors, commercial partners and suppliers. • Technology —shared expertise and technologies that provide important benefits to communities and countries. In emerging markets, such as India and China, their agricultural development programs have significantly improved crop yields for local farmers. • Employees-It has achieved 100% employee satisfaction, given top places

Mother Water Cellar Project Recognizes PepsiCo's Contribution with Top Awards • PepsiCo China won 4 major awards at the 5th Anniversary Award Ceremony of the Mother Water Cellar Project held in Shanghai on June 5, 2006. • The recognition was presented on behalf of the China Women's Federation with regard to PepsiCo's contribution to the Mother Water Cellar project and to the Chinese community in general. The project helps provide access to water to residents in dry areas of rural China. • PepsiCo China won two of the top

PepsiCo Foundation Announces Grant to Save the Children to Address Malnutrition in Developing Nations •

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The PepsiCo Foundation today announced a three-year, $5 million grant to Save the Children to help ensure the survival and well-being of children living in rural India and Bangladesh, which together are home to 40 percent of the world's malnourished children. support decreasing newborn, child mortality and child malnutrition in these countries. provide thousands of families, who are among these countries' poorest, with important information about health, nutrition, water, sanitation and hygiene. Save the Children under the age of five, along with mothers and pregnant and lactating women in these two countries.

China Earthquake – May 12, 2008

• PepsiCo Foundation and PepsiCo committed 10 million to assist victims of the earthquake in Sichuan which affected hundreds of thousands of individuals and families. • PepsiCo China donated 1 million RMB to the Red Cross Society of China the day after the earthquake. • PepsiCo Foundation has pledged an additional 8.5

THANK YOU!