Case Facts - Hidesign
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Case Facts
Amit Mittal Kamal Gupta Saurabh Jain Sunil Saini Varun Chugh
Case Facts
Accidental beginning in 1978
Today present in 21 countries
Occupies space in prestigious outlets John lewis and selfridges
In India available in nine cities through 14 high end MBO as well as 5 Hidesign boutiques
80 % products in international markets
76 % of export sales into UK , USA, Germany
Bags manufactured in pondicherry where raw material and trained crafts man are easily available.Location advantage
Hidesigh products occupies about 60 % of the briefcase and luggage sections of john lewis stores
In 1988 Mrs lowell and Mr. kapoor opened hidesign UK.
Later bought by TULa group(Dealers in leather products)
About 2000 workers present in 2002
Additional manutfacturing facilities were developed in two locations and aleather processing unit in tamilnadu was acquired.
In 2002 company took a decision to focus on other leather products than apparels One of the concerns of company is to get design experts
The company is planning a product line of evening bags for ladies
About one third of domestic sales from five boutiques owned by the company and about 57 % from other MBO. The remaining sales were accounterd by sales to corporate clients.
In 2002 Mr kapoor established a new company Hidesign global in holland
Investment of $200,000 with equal contribution with a friend
Purpose is to establish retail presence in major cities through franchising route
Plan to establish 30 such retail shops
In 2002 Mr kapoor established a new company Hidesign global in holland Investment of $200,000 with equal contribution with a friend Purpose is to establish retail presence in major cities through franchising route Plan to establish 30 such retail shops
Manufacturing process
LEATHER SELECTION
The consistent high quality of HIDESIGN leathers is borne out of careful selection and grading of hides. There are many different grades of leathers to select from of which HIDESIGN chooses to utilise the FULL HIDE, some times known as FULL GRAIN
TANNING
Tanning is the chemical reaction between tannic acids and protein in the Hide, which preserves the leather.
DYEING
LEATHER CHECKING
For conformal after tanning
LEATHER SORTING
PREPARATION FOR CUTTING
CUTTING Hand cutting with knives
PANEL MATCHING Parts of same products are numbered in same way
Final product
Amit Mittal Kamal Gupta Saurabh Jain Sunil Saini Varun Chugh
Case Facts
Accidental beginning in 1978
Today present in 21 countries
Occupies space in prestigious outlets John lewis and selfridges
In India available in nine cities through 14 high end MBO as well as 5 Hidesign boutiques
80 % products in international markets
76 % of export sales into UK , USA, Germany
Bags manufactured in pondicherry where raw material and trained crafts man are easily available.Location advantage
Hidesigh products occupies about 60 % of the briefcase and luggage sections of john lewis stores
In 1988 Mrs lowell and Mr. kapoor opened hidesign UK.
Later bought by TULa group(Dealers in leather products)
About 2000 workers present in 2002
Additional manutfacturing facilities were developed in two locations and aleather processing unit in tamilnadu was acquired.
In 2002 company took a decision to focus on other leather products than apparels One of the concerns of company is to get design experts
The company is planning a product line of evening bags for ladies
About one third of domestic sales from five boutiques owned by the company and about 57 % from other MBO. The remaining sales were accounterd by sales to corporate clients.
In 2002 Mr kapoor established a new company Hidesign global in holland
Investment of $200,000 with equal contribution with a friend
Purpose is to establish retail presence in major cities through franchising route
Plan to establish 30 such retail shops
In 2002 Mr kapoor established a new company Hidesign global in holland Investment of $200,000 with equal contribution with a friend Purpose is to establish retail presence in major cities through franchising route Plan to establish 30 such retail shops
Manufacturing process
LEATHER SELECTION
The consistent high quality of HIDESIGN leathers is borne out of careful selection and grading of hides. There are many different grades of leathers to select from of which HIDESIGN chooses to utilise the FULL HIDE, some times known as FULL GRAIN
TANNING
Tanning is the chemical reaction between tannic acids and protein in the Hide, which preserves the leather.
DYEING
LEATHER CHECKING
For conformal after tanning
LEATHER SORTING
PREPARATION FOR CUTTING
CUTTING Hand cutting with knives
PANEL MATCHING Parts of same products are numbered in same way
Final product
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