Career Launcher

CHAPTER I INTRODUCTION 1.1 BACKGROUND Education market is now thriving on the back of the workforce proving itself equal to their counterparts elsewhere in the world in productivity. Given the predominantly young population, the education market is bound to accelerate rapidly. The much sought after Indian workforce that has propelled India to the top of several global competitive indices is not only attracting prospective employers to the country but also the education system behind this workforce is now driving a prolific education market. It seems to be a boom time for the education industry in India as the concept of business through education catches up with the Indian market. And management stream seems to the most popular flavor of education for the graduates in India. MBA education has gained enough momentum in the past decade and following facts prove this point No of MBA colleges:

More than 100 reputed colleges

Total seats available:

More than 70,000 seats in both CAT & MAT and other competitive exams.

No of candidates sitting for various MBA entrance examination – -In the year 1998-50000 -In the year 2008-270000 And estimated number of students, appearing for CAT – 2009 will cross 3.5 lakhs. This sharp spurt in the growth of MBA colleges has a reason. There are a lot of advantages to an MBA graduate- salary wise and growth wise. On one hand there is little scope of research projects in various post graduate courses, full with rot learning, while on the other hand a management education enables to provide many practical aspects of the business. These courses provide students a good business sense that helps them to provide a strategic direction to a business and APRIL 2008 TO JUNE 2008

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sometimes cultivate the spirit of entrepreneurship among them. All in all management courses provide a holistic approach in planning and executing strategies.We often come across various success stories of the students after doing MBA, IIM getters being at the limelight in media as they complete their courses and get handsome packages. Living standards, social esteem, better employment avenues, multiple functional roles which are not possible in a technical course adds further glamour to a post MBA life. All these reasons corresponds for a fierce competition amongst students to grab a seat in one of the good business schools of the country. And many educational societies are leveraging this opportunity by introducing at least one B- School in the list of colleges run by them. Thus the colleges providing a degree in the field of business management are also mushrooming with a fast pace. But the first step towards success for any aspiring manager starts from preparations to crack the entrance examinations to reach up to the dream MBA College. Since there are currently a lot of players in the market providing these preparations/training services, students are often confused, where to go. The current project is aimed at studying all the parameters of the services provided to the students and analyzing the factors responsible for good performance of the institute in a particular locality. 1.2 SCOPE OF THE PROJECT As the growth in colleges providing a diploma/degree in management as well as in the number of students applying for these courses has been tremendous in the past decade, there is a cut throat competition for the seats in the elite institutions in the country. Further the awareness spread through various media sources such as news channels, internet, and counseling session’s etc. result in fuelling a desire to crack the entrance examinations for these prestigious colleges, in a run to get a better life. This results in providing a further boost to the number of trainers, as well as the already increasing number of students. These different players have various kinds of offerings for the students in reference to the courses. They provide the students a wide variety of courses to choose from APRIL 2008 TO JUNE 2008

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ranging from duration of around 18 months to as small as 4 months. The brand image for each of the players differs in different regions of the country and it makes the decision more complicated; which one to join? As a result students are often confused where to go and most of the times base their decision on factors such as convenience, presence of friends, recommendations by relatives etc. This project is undertaken with an intention to study the various parameters of service delivery in the Meerut region and to collect feed back of the students with a particular reference to Career Launcher, Meerut center. This may provide the researcher an idea about what is expected by the students or what is promised to them before taking admissions and what really is delivered after they have enrolled. The study may provide some guidance to the students to base their decision of enrollment and may also prove as an eye opener for Career Launcher Meerut to improve or modify their service delivery. 1.3 INTRODUCTION OF CLIENT Career Launcher India Limited (CL) is an education service provider in Asia with presence in over 130 locations across India, Middle East and the United States. CL provides test-prep education to enable school and college students gain admission to professional courses. It is also actively involved in the field of mainstream education, mainly through its growing network of play schools and secondary schools. Ananda, CL's playschools, and 'Indus World School', its K12 schools, are CL's extension into mainstream education along with business school 'Indus World School of Business'. Skill School, is Career Launcher's venture into formal vocational and skill education, that aims at employability enhancement of the Indian workforce. The company also runs a publication unit which takes care of two magazines. ‘Management Compass’, is aimed at undergraduate students, aspiring to enter

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the corporate world by making it to a B-school of repute. ‘Educare’ aimed at students of classes VIII to XII. It claims to be highly beneficial for clearing confusion about what stream to choose after class X or what subjects to choose in college. The company also provide career advisory services through its product – Futuremap, a career guidance program which helps students of Std. IX to XII choose a career best suited for them on the basis of their aptitude, personality and interest. The major competitor of Cl are T.I.M.E,IMS, PT etc.The Test Preparation division provides guidance and test-prep services to school students as well as students leaving college and aspiring to take up graduate professional courses in India or abroad. •

MBA

•

BBA

•

Engineering

•

Law

•

GMAT

•

GRE

•

Hotel Management

•

PG Medical

•

Maharashtra SSC

•

Personality Development Program

This project will only envisage the MBA Entrance Preparation program of Career Launcher only in Meerut region. 1.4 OBJECTIVES Analysis of the gap between expectations of students preparing for MBA Entrance examinations and actual delivery by Career Launcher Center in Meerut

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Sub-Objectives: i. To find out expectations of students preparing for MBA entrance

examinations

in

terms

of

academics,

infrastructure and support services and prices provided by the Institute ii. To find out the perception of students for Career Launcher as a brand in Meerut iii. To find out actual delivery of services by Career Launcher in Meerut iv. To compare the delivery of services among other similar Institutes in Meerut with Career Launcher Meerut center

Operational Definitions a) Academics: material, faculty, classroom environment, discipline b) Infrastructure: online facility, building location, classrooms, library facility, counseling space, air conditioning, parking facility, availability of electricity/back up & water, rented/owned premises, availability of computers c) Support services: full time faculty, doubts clearing, online student system, attitude of faculty and staff with students, pdp- gd/pi, guest lectures d) Perception: Perception is a process by which individuals organize and interpret their sensory impressions about the real estate property in order

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to give meaning to their choices and preferences towards a residential property.

1.5 RESEARCH DESIGN 1.5.1 SECONDARY DATA Websites Visited: Articles: 1.5.2 QUALITATIVE RESEARCH Primary data: Certain students were contacted before the commencement of the research project about their problems in taking a decision. 1.6 DATA COLLECTION DESIGN Type of survey: Mall Intercept survey – respective colleges/Schools/Institutes in Meerut were visited to collect the information about the project. The Mall Intercept survey was chosen because of the following reasons: High flexibility of data collection: The investigator had to interact with the respondents present at , so that the questionnaire can be administered without any complexity of difficulty Diversity of questions: there was moderate variety of questions to be asked from the respondents. Sample control: mall intercept survey was helpful to reach the specified units/respondents effectively and efficiently. APRIL 2008 TO JUNE 2008

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Quantity of data: A high amount of data was required regarding expectations and actual delivery of services. Errors in data collection design:

There were a few questions like the date of commencement of the project that were not required for analysis. 1.7 DATA COLLECTION FORMAT Questionnaire The questionnaire designed for the research used the following approach: •

Non - disguised method i.e. the respondents were aware of the purpose of the survey.

•

Semi-structured questionnaire format with both open-ended and closeended questions. Closed-ended questions were used to get information on amenities present in a project, prices and the inventory available for future. while, open-ended questions were used to record the perceptions of the builders

1.8 SAMPLING DESIGN Eligible respondent: Students enrolled in various coaching institutes providing training for MBA entrance examinations and some students deemed to be serious aspirants for MBA colleges but not yet enrolled in any institutes. Target Population APRIL 2008 TO JUNE 2008

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For this project, the target population is undergraduate students studying different courses in various colleges in Meerut city. Sampling Frame No database or sampling frame was present before the commencement of the project. Thus the researches would create a database himself during the course of project. Sampling unit Various colleges in Meerut City and different institutes providing coaching for MBA entrance examinations. Sampling element The individuals who would give appropriate responses to the questionnaire would be the sampling element. In this project the responses were taken from students who are currently enrolled in a particular institute as well those who are serious aspirants for MBA course and are willing to join anyone of the existing players in Meerut. Sampling Technique No sampling technique was used for obtaining the details of the projects in CL. It was actually a census survey.

Sample Size – Sample size refers to the no. of sampling units to be included in the study. For this project the sample size was 93.

1.9 FIELD-WORK DESIGN

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Duration:45 Days Locations covered:Meerut Field work: 6 teams of 2 investigators each were deployed for the field work. Each of the team have visited around 20 projects to ascertain whether a project has any availability of flats and if flats are available then what are details like name of the project, builder or developer, type of flats available, area of the flats, price per square feet and amenities. Training: Duration: 45 Days Place: Meerut Branch Trainer: Mr.Vikrant Jawla Field Work: Duration: 30 days Areas covered: Meerut Pre-fieldwork Activities: Making phone calls, fixing appointments Visits to the Schools, Colleges , Coaching Institutes. Problems faced during the field work: Nonresponse error

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Research Questions Dear Friends, I am doing a research on Career Launcher Meerut Centers, in partial fulfillment of my MBA Degree course at NIILM-CMS, New Delhi.

The objective of this

research is to find the gap between what is promised and what is delivered at

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Career Launcher Meerut centers. I request you to read the following statements carefully and respond to options that follows :

Note : comments oral brief for examples

Study material:Q1 The study material provided by CL is sufficient. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree

□

1) Strongly Disagree

□

□

Q2 The study material in CL is relevant for all MBA entrance examination 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Q3 The online support provided by CL is better than any other institute. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Q4 test conducted by CL time to time are very helpful. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Comments: ………………………………………………………………………………. …………………………………………………………………………………………….. …………………………………………………………………………………………….. ……………………………………………………………………………………………..

Faculty:Q5 The faculty in CL have strong knowledge of their subject. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) strongly Disagree □

Q6 the faculty in CL carry friendly, and motivational attitude. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Q7 I believe that faculty in CL maintain discipline in their class. 5) Strongly agree □

4) Agree

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Q8 I agree in CL faculty are always available for help & give adequate personal attention.

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5) Strongly agree □

4) Agree

3) Neutral

□

□

2) Disagree

1) Strongly Disagree

□

□

Q9 I believe that the faculty in CL do not always stick to book. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

1) Strongly Disagree

□

□

Comments: ………………………………………………………………………………. ……………………………………………………………………………………………..

Infrastructure:Q10 I believe that the centers are easily accessible by public/private transport 5) Strongly agree □

4) Agree

3) Neutral

□

□

2) Disagree

1) Strongly Disagree

□

□

Q11 The class rooms in CL is spacious and have good seating arrangement. 5) Strongly agree □

4) Agree

3) Neutral

□

□

2) Disagree

1) Strongly Disagree

□

□

Q12 The classroom conditions in CL are good for studies 5) Strongly agree □

4) Agree

3) Neutral

□

□

2) Disagree

1) Strongly Disagree

□

□

Q13 I believe the Computer lab facility given by CL will help me to score more marks in entrance exam. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Q14 I believe that the collection of books in library is good 5) Strongly agree □

4) Agree

3) Neutral □

2) Disagree □

□

1) Strongly Disagree □

Comments: ………………………………………………………………………………. …………………………………………………………………………………………….. …………………………………………………………………………………………….. ……………………………………………………………………………………………..

MARKETING ACTIVITIES:Q15 I believe CL brand in more visible in Meerut as compared to other similar brands

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5) Strongly agree □

4) Agree

3) Neutral

□

□

2) Disagree

1) Strongly Disagree

□

□

Q16 I believe that CL organizes various promotional activities in Meerut city: 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

1) Strongly Disagree

□

□

Q17 I believe that CL brand image is very strong in Meerut 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

1) Strongly Disagree

□

□

Comments: ………………………………………………………………………………. …………………………………………………………………………………………….. …………………………………………………………………………………………….. ……………………………………………………………………………………………..

OVERALL SATISFACTION :Q18 After joining CL my satisfaction level has been fulfilled. 5) Strongly agree

4) Agree

□

3) Neutral □

2) Disagree □

1) Strongly Disagree

□

□

Q19 After enrolling in CL I will recommend my friends/relatives to join CL. 5) Strongly agree □

4) Agree

3) Neutral □

2) Disagree □

1) Strongly Disagree

□

□

Comments: ………………………………………………………………………………. …………………………………………………………………………………………….. ……………………………………………………………………………………………..

GENERAL INFORMATION NAME

DATE

Please tick the appropriate option: GENDER:

MALE

FEMALE

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ENROLLED IN CL : YES NO EMAIL ID

CONTACT NO.

COLLEGE And YEAR

Proposed Questionnaire by Me: STUDENTS’ PERCEPTION Study material:Q1 The study material provided by CL is sufficient. 1)Strongly Disagree □

2) Disagree □

3) Neutral □

4) Agree

5) Strongly agree □

□

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Q2 The study material in CL is relevant for all MBA entrance examination 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q3 The online support provided by CL is better than any other institute. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q4 The study material is very step by step suited for intellectual level of all kind of students. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q5 test conducted by CL time to time are very helpful. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Faculty:Q6 The faculty in CL have strong knowledge of their subject. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q7 the faculty in CL carry friendly, and motivational attitude. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q8 I believe that faculty in CL maintain discipline in their class. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q9 I agree in CL faculty are always available for help. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q10 I believe that the faculty in CL do not always stick to book. 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Infrastructure:Q11 I believe that the centers are easily accessible by public/private transport 1)Strongly Disagree □

2) Disagree □

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q12 CL has taken care of parking facility at the respective centers 1)Strongly Disagree □

2) Disagree □

3) Neutral □

4) Agree

5) Strongly agree □

□

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Q13 The classroom in CL are spacious and have good seating arrangement. 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q14 The classroom conditions in CL are congenial for studies 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Comments: Q15 CL has full back up of electricity i) in classrooms 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

ii) in computer labs 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q16 I beleive the lab facility given by CL will help me to score more marks in entrance exam. 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q17 I believe that the books available in library are always avaible. 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

MARKETING ACTIVITIES: Q18 I believe CL brand in more visible in Meerut as compared to other similar brands 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q19 I believe that CL organizes various promotional activities in Meerut city: 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

Q20 I believe that CL brand image is very strong in Meerut 1)Strongly Disagree

2) Disagree

□

□

3) Neutral

4) Agree

□

5) Strongly agree □

□

OVERALL SATISFACTION Q21 After joining CL my satisfaction level has been fulfilled. 1)Strongly Disagree □

2) Disagree □

3) Neutral □

4) Agree

5) Strongly agree □

□

Q22 After enrolling in CL I will recommend my friends/relatives to join CL.

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1)Strongly Disagree

2) Disagree

□

□

3) Neutral □

4) Agree

5) Strongly agree □

□

SURVEY FINDINGS

Study material:STUDENTS PERCEPTION ON VARIOUS PARAMETERS:

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Out of total sample of 93 students the survey results state that around 11% of the total number of students is very confident on the study material provided by CL to all students. Maximum (62) students are confident and believe that the study material is sufficient. However 15% are of the opinion that study material is not the only important factor for success in entrance examinations and they do not differentiate between CL’s study material and that of other similar institutes. 6% of the total number of students believes that CL material is not enough to prepare for MBA Entrance Examinations and they do feel the need for external material. A very small fraction of students (1%) strongly disagree that CL material is not enough to prepare from and they will definitely go for some other external material. Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 2 The boys to girls ratio on this parameter was found to be 1.9. TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL

Strongly agree

10

11%

Agree

62

67%

Neutral

14

15%

Disagree

6

6%

Strongly disagree

1

1%

TABLE 1 (a) BOYS' PERCEPTION STUDY MATERIAL

Strongly agree

16%

Neutral

5 1 5 1 0

Disagree

0

0%

Strongly disagree

2 3 2

6% 1 00%

Agree

TOTAL

47% 31%

TABLE 1 (b) GIRLS' PERCEPTION FOR STUDY MATERIAL Strongly agree 4 13% 2 Agree 1 66% Neutral 6 19% Disagree 1 3% Strongly APRIL 2008 TO JUNE 2008 disagree 0 0% 3 1 TOTAL 2 00%

18

STUDENTS’ PERCEPTION ON RELEVANCE OF STUDY MATERIAL APRIL 2008 TO JUNE 2008

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Out of total sample of 93 students the survey results state that around 11% of the total number of students is very confident on the study material provided by CL to all students. Maximum (48) students are confident and believe that the study material is relevant. However 23% are of the neutral opinion that study material is neither relevant nor irrelevant factor for success in entrance examinations and they do not differentiate between CL’s study material and that of other similar institutes. These students may be primarily preparing for some specific examinations and may have responded to this question only in the light of these specific examinations. Conclusion note: MAT & UPTU less difficult and syllabus 11% of the total number of students believes that CL material is not relevant enough to prepare for all MBA Entrance Examinations and they do feel the need for external material. However nobody amongst all students feel that the material is highly irrelevant for all MBA Entrance Examinations. Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 2. TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL Strongly agree 11 12% Agree 48 52% Neutral 23 25% Disagree 11 12% Strongly disagree 0 0% TOTAL 93 100% TABLE 2 (a) BOYS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL Strongly agree 7 11% 3 Agree 0 49% 1 Neutral 7 28% Disagree 7 11% Strongly disagree 0 0% 6 1 TOTAL 1 00%

TABLE 2 (b) GIRLS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL Strongly agree 4 13% 1 Agree 9 59% Neutral 5 16% Disagree 4 13% Strongly disagree 0 0% 3 1 TOTAL 2 00%

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STUDENTS’ PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL Out of total sample of 93 students the survey results state that around 14% of the total number of students is very confident about online support provided by CL to its students. Maximum (52%) students are confident and believe that the online support provided by CL is better than that provided by any other institute. However 25% are of the neutral opinion about the online support provided by CL. 5% of the total number of students disagrees and another 4% strongly disagree with the belief that CL online support is better than that provided by any other player in the business. Note: the perception of the students is based on their evaluation of the websites of various players in the business or they may have a friend/relative enrolled in another institute or the themselves may be registered for online facilities provided by other institutes. Looking at tables 3 (a) and table 3 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 3.

TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

13 48 23 5 4 93

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14% 52% 25% 5% 4% 100%

21

TABLE 3 (a) BOYS' PERCEPTION ON ONLINE SUPPORT 1 Strongly agree 1 18% 3 Agree 1 51% 1 Neutral 1 18% Disagree 5 8% Strongly disagree 3 5% 6 1 TOTAL 1 00% TABLE 3 (b) GIRLS' PERCEPTION ON ONLINE SUPPORT Strongly agree 2 6% 1 Agree 7 53% 1 Neutral 2 38% Disagree 0 0% Strongly disagree 1 3% 3 1 TOTAL 2 00%

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STUDENTS’ PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME Out of total sample of 93 students the survey results state that around 18% of the total number of students agree and next 56% strongly agree with the statement that the tests conducted by CL are very useful for the preparation. However 12% are of the neutral opinion about the tests conducted online support provided by CL. 3% of the total number of students disagrees and another 11% strongly disagree with the statement that the tests conducted by CL are very useful for the preparation. CL online support is better than that provided by any other player in the business. Looking at tables 4 (a) and table 4 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 4 TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME Strongly agree 17 18% Agree 52 56% Neutral 11 12% Disagree 3 3% Strongly disagree 10 11% TOTAL 93 100%

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TABLE 4 (a) BOYS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME 1 Strongly agree 0 16% 3 Agree 3 54% 1 Neutral 0 16% Disagree 0 0% Strongly disagree 8 13% 6 1 TOTAL 1 00% TABLE 4 (b) GIRLS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME Strongly agree 7 22% 1 Agree 9 59% Neutral 1 3% Disagree 3 9% Strongly disagree 2 6% 3 1 TOTAL 2 00%

Faculty:STUDENTS’ PERCEPTION ON FACULTY: Out of total sample of 93 students the survey results state that around 35% of the total number of students agree and next 42% strongly agree with the statement that the faculty in CL have a strong knowledge in their respective subjects. These students seem to be quite satisfied with the faculties in CL and are hopeful that they will certainly help them crack various competitive examinations.

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However 16% are of the neutral opinion about the faculties in CL. These are the students who are either not able to judge the faculties’ caliber or they don’t want to comment on the faculties knowledge. 5% of the total number of students disagrees and another 1% strongly disagree with the statement that the faculties teaching in CL are not very competitive and helpful for the preparation. Looking at tables 5 (a) and table 5 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 5 TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME Strongly agree 33 35% Agree 39 42% Neutral 15 16% Disagree 5 5% Strongly disagree 1 1% TOTAL 93 100% TABLE 5 (a) BOYS' PERCEPTION ON CL FACULTY 2 Strongly agree 2 36% 2 Agree 5 41% Neutral 8 13% Disagree 5 8% Strongly disagree 1 2% 6 1 TOTAL 1 00% TABLE 5 (b) GIRLS' PERCEPTION ON CL FACULTY 1 Strongly agree 1 34% 1 Agree 4 44%

Neutral Disagree Strongly disagree TOTAL

7

22%

0

0%

0 3 2

0% 1 00%

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STUDENTS’ PERCEPTION ON CL FACULTIES’ ATTITUDE Out of total sample of 93 students the survey results state that around 40% of the total number of students agree and the next 40% strongly agree with the statement that the faculty in CL carry a friendly and positive attitude towards their students. Also these students feel that the faculties highly motivate students to come out of the exams with flying colours. The students feel that with such a friendly and positive attitude helps •

Establishing a good rapport between the student and faculty

•

Maintaining a positive learning atmosphere in the classrooms

•

Remove any kind of hesitation in the students while clearing doubts

•

Students to perform well and give in their cent percent efforts in examinations

However 14% are of the neutral opinion about the attitude of faculties in CL. To these students, probably the attitude of a faculty does not make any difference while preparing for examinations. Another probability may be that these students do not want to comment on the faculties’ attitude in CL 4% of the total number of students disagrees and another 4% strongly disagree with the statement that the faculties teaching in CL carry a friendly and positive attitude. However there was not any example or case put forth by such students during the survey. Looking at tables 6 (a) and table 6 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 6 TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

37 37 13 4 2 93

APRIL 2008 TO JUNE 2008

40% 40% 14% 4% 2% 100%

26

TABLE 6 (a) BOYS' PERCEPTION ON CL FACULTIES' ATTITUDE 2 Strongly agree 1 34% 2 Agree 8 46% Neutral 7 11% Disagree 3 5% Strongly disagree 2 3% 6 1 TOTAL 1 00% TABLE 6 (b) GIRLS' PERCEPTION ON CL FACULTIES' ATTITUDE 1 Strongly agree 6 50% Agree 9 28% Neutral 6 19% Disagree 1 3% Strongly disagree 0 0% 3 1 TOTAL 2 00%

APRIL 2008 TO JUNE 2008

27

STUDENT’S PERCEPTION ON FACULTIES DISCIPLINE IN THEIR CLASSES Out of total sample of 93 students the survey results state that around 26% of the total number of students strongly agree with the statement that the faculties maintains discipline and decorum in classrooms. While a majority of the students (43%) agree with this statement. These students also feel that maintaining discipline and decorum is an important attribute for effective learning. However 18% are of the neutral opinion about the faculties in CL. These may be the students who either do not bother about what is happening in the classroom or do not want to comment on the discipline part. 10% of the total number of students disagrees and another 3% strongly disagree with the statement that the faculties teaching in CL are successful in maintaining discipline and decorum in the classrooms. Some cases regarding this point were reported during the survey.^ Looking at tables 7 (a) and table 7 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table7 TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR

APRIL 2008 TO JUNE 2008

28

CLASSES

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

40 24 17 9 3 93

26% 43% 18% 10% 3% 100%

TABLE 7(a) BOYS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES 1 Strongly agree 5 25% 2 Agree 5 41% 1 Neutral 1 18% Disagree 7 11% Strongly disagree 3 5% 6 1 TOTAL 1 00% TABLE 7(b) GIRLS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES Strongly agree 9 28% 1 Agree 5 47% Neutral 6 19% Disagree 2 6% Strongly disagree 0 0% 3 1 TOTAL 2 00%

APRIL 2008 TO JUNE 2008

29

STUDENT’S PERCEPTION ON FACULTIES HELP & PERSONAL ATTENTION TOWARDS STUDENTS Out of total sample of 93 students the survey results state that around 32% of the total number of students strongly agree with the statement that the faculties maintains discipline and decorum in classrooms. While a majority of the students (46%) agree with this statement. These students are happy with the way the faculties attend them and offer help on various academic and non academic issues within the center. Some cases regarding this point were reported during the survey.^ APRIL 2008 TO JUNE 2008

30

However 16% are of the neutral opinion about the faculties in CL. These may be the students who do not feel the need of interacting with faculties outside the classroom and thus do not bother about any help from the faculties or do not want to comment on the issue. 4% of the total number of students disagrees and another 1% strongly disagree with the statement that the faculties teaching in CL do not provide any kind of help to the students on various academic and non academic issues. Looking at tables 8 (a) and table 8 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 8

TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELP

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

30 43 15 4 1 93

32% 46% 16% 4% 1% 100%

TABLE 8(a) BOYS' PERCEPTION ON CL FACULTIES' HELP 1 Strongly agree 4 23% 3 Agree 5 57% Neutral 8 13% Disagree 3 5% Strongly disagree 1 2% 6 1 TOTAL 1 00% TABLE 8(b) GIRLS' PERCEPTION ON CL FACULTIES' HELP

APRIL 2008 TO JUNE 2008

31

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

1 6 8 7 1 0 3 2

50% 25% 22% 3% 0% 1 00%

APRIL 2008 TO JUNE 2008

32

STUDENT’S PERCEPTION ON FACULTIES NOT STICKING TO BOOKS: Out of total sample of 93 students the survey results state that around 19% of the total number of students strongly agree with the statement that the faculties do not stick to the books strictly and also provide various short cut methods, strategies or techniques that are not present in the books. While a majority of the students (52%) agree with this statement. These students are pretty happy with the way the faculties’ way of teaching and providing different and easy short cuts which may be of immense help to crack the questions in a smarter way in exams like CAT, XAT, NITIE, FMS etc. Some cases regarding this point were reported during the survey.^ However 15% are of the neutral opinion about the faculties in CL not sticking to the books.. 13% of the total number of students disagrees and another 1% strongly disagree with the statement that the faculties teaching in CL do not stick to the books and believe that no knowledge apart from the book is provided to students. Looking at tables 9 (a) and table 9 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 9 TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKS Strongly agree 18 19% Agree 48 52% Neutral 14 15% Disagree 12 13% Strongly disagree 1 1% TOTAL 93 100%

APRIL 2008 TO JUNE 2008

33

TABLE 9(a) BOYS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKS Strongly agree 7 11% 3 Agree 4 56% 1 Neutral 0 16% Disagree 9 15% Strongly disagree 1 2% 6 1 TOTAL 1 00% TABLE 9(b) GIRLS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKS 1 Strongly agree 1 34% 1 Agree 4 44%

Neutral Disagree Strongly disagree TOTAL

4

13%

3

9%

0 3 2

0% 1 00%

APRIL 2008 TO JUNE 2008

34

INFRASTRUCTURE:STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT Out of total sample of 93 students surveyed a total of 74% agreed to the statement that the CL centers are easily accessible by public or private transport, out of which around 16% students agree strongly. These students feel that they do not face much of the problems while commuting for CL. However 12% are of the neutral opinion about the location of CL being easily accessible. 9% of the total number of students disagrees and another 5% strongly disagree with the statement that the location of CL is not easily accessible by public or private transport. Looking at tables 10 (a) and table 10 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 10 TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITY Strongly agree 15 Agree 54 Neutral 11 Disagree 8 Strongly disagree 5 TOTAL 93

16% 58% 12% 9% 5% 100%

APRIL 2008 TO JUNE 2008

35

TABLE 10(a) BOYS' PERCEPTION ON TRANSPORT ACCESSIBILITY 1 Strongly agree 1 18% 3 Agree 2 52%

Neutral Disagree Strongly disagree

9

15%

5

8%

4 6 1

7% 1 00%

TOTAL TABLE 10(b) GIRLS' PERCEPTION ON TRANSPORT ACCESSIBILITY

Strongly agree

13%

Agree

4 2 2

Neutral

2

6%

Disagree

3

9%

Strongly disagree

1 3 2

3% 1 00%

TOTAL

69%

STUDENTS’ PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN CLASSROOMS Out of total sample of 93 students surveyed, a total of 55% agreed to the statement that the CL centers have spacious classrooms and have seating arrangement, out of which around 13% students agree strongly. Some cases about this point were reported during the survey^. However 26% are of the neutral opinion about the classroom space and seating arrangements. May be these students are not affected by the seating arrangement in the classrooms or they do not want to report this issues to the researcher.

APRIL 2008 TO JUNE 2008

36

12% of the total number of students disagrees and another 8% strongly disagree with the statement that the classrooms are spacious and there is good seating arrangement. Lack of proper space was reported in some cases during the survey. Looking at tables 11 (a) and table 11 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 11 TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMS Strongly agree 12 13% Agree 39 42% Neutral 24 26% Disagree 11 12% Strongly disagree 7 8% TOTAL 93 100% TABLE 11 (a) BOYS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMS Strongly agree 8 13% 2 Agree 3 38% 1 Neutral 6 26% 1 Disagree 0 16% Strongly disagree 4 7% 6 1 TOTAL 1 00% TABLE 11 (b) GIRLS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMS Strongly agree 4 13% 1 Agree 6 50% Neutral 8 25% Disagree 1 3% Strongly disagree 3 9% 3 1 TOTAL 2 00%

APRIL 2008 TO JUNE 2008

37

STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS Out of total sample of 93 students surveyed, a total of 55% agreed to the statement that the CL centers have good classroom condition providing a good environment for learning, out of which around 13% students agree strongly. Some cases about this point were reported during the survey^. However 26% are of the neutral opinion about the classroom conditions. May be these students are not affected by the physical conditions in the classrooms or they do not want to report this issues to the researcher. 12% of the total number of students disagrees and another 8% strongly disagree with the statement that the classrooms are good enough and are feasible for a nuisance free atmosphere. There are a lot of factors reported as nuisance creaters like lack of electricity back up, lack of proper ventilation, excessive heat and suffocation in the classrooms etc. Looking at tables 11 (a) and table 11 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 11 TABLE 12 STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

21

23%

37

40%

18

19%

11

12%

6 93

6% 100%

APRIL 2008 TO JUNE 2008

38

TABLE 12 (a) BOYS' PERCEPTION ON CLASSROOM CONDITIONS 1 Strongly agree 5 25% 2 Agree 2 36% 1 Neutral 1 18%

Disagree Strongly disagree

8

13%

5 6 1

8% 1 00%

TOTAL TABLE 12 (b) GIRLS'STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS Strongly agree 6 19% 1 Agree 5 47% Neutral 7 22% Disagree 3 9% Strongly disagree 1 3% 3 1 TOTAL 2 00%

STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY Out of total sample of 93 students the survey results state that around 14% of the total number of students strongly agree with the statement that the computer facility will provide an advantage to the students in their entrance examinations. While a majority of the students (33%) agree with this statement. These students feel that an in house computer lab will be very useful to prepare for online mock tests and practice which may be of immense help to crack the questions in a smarter way in exams like CAT & MAT. Some cases regarding this point were reported during the survey.^ However 26% are of the neutral opinion about the Lab facility in CL. May be these students do not feel that an in house computer facility will provide any extra benefit. Some of these students may have computer systems with internet connection at home.

APRIL 2008 TO JUNE 2008

39

14% of the total number of students disagrees and another 13% strongly disagree with the statement that the faculties teaching in CL do not stick to the books and believe that no knowledge apart from the book is provided to students. Looking at tables 13 (a) and table 13 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 13

TABLE 13 STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY Strongly agree 13 14%

Agree Neutral Disagree Strongly disagree TOTAL

31 24

33% 26%

13 12 93

14% 13% 100%

TABLE 13 (a) BOYS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Strongly agree

6 2 0 1 5 1 0 1 0 6 1

Agree Neutral Disagree Strongly disagree

TOTAL TABLE 13 (b) GIRLS' PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Strongly agree

7

10% 33% 25% 16% 16% 1 00%

22%

APRIL 2008 TO JUNE 2008

40

Agree Neutral Disagree Strongly disagree TOTAL

1 1

34%

9

28%

3

9%

2 3 2

6% 1 00%

STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY Out of total sample of 93 students the survey results state that a very small fraction (4%) of the total number of students, strongly agree with the statement

APRIL 2008 TO JUNE 2008

41

that CL Libraries have a good collection of books. While a majority of the students (37%) agree with this statement. These students feel that this collection of books will be very useful to prepare for these competitions, as the extra books help the students increase their knowledge base in different spheres of life, improve their comprehension and vocabulary. Some cases regarding this point were reported during the survey.^ However the majority of students (39%) are of the neutral opinion about the Library in CL. There may probably be following reasons for this large percentage of neutral opinion: •

The collection is perceived quite irrelevant and out of context

•

Many students could already have purchased the books that they believe are relevant and good

•

Many students don’t actually know much about the books present in library

•

Many students don’t actually go beyond the prescribed books in study material

•

Many students are reluctant to avail themselves of the library facility as they have to pay extra money for it

16% of the total number of students disagrees and another 5% strongly disagree with the statement that the library in CL has good books and feel that the collection should be updated with some new and relevant titles. Looking at tables 14 (a) and table 14 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 14 TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY Strongly agree 4 Agree 34 Neutral 36

APRIL 2008 TO JUNE 2008

4% 37% 39%

42

Disagree Strongly disagree

15 5 93

TOTAL

16% 5% 100%

TABLE 14 (a) BOYS’ PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree Agree Neutral Disagree Strongly disagree

3 1 9 2 4 1 0

5% 31% 39% 16%

5 6 1

8% 1 00%

3% 44%

Neutral

1 1 4 1 2

Disagree

5

16%

Strongly disagree

0 3 2

0% 1 00%

TOTAL TABLE 14 (b) GIRLS' PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree Agree

TOTAL

38%

APRIL 2008 TO JUNE 2008

43

MARKETING ACTIVITIES:STUDENT PERCEPTION ON VISIBILITY OF CL BRAND IN MEERUT Out of total sample of 93 students the survey results state that only 12% of the total number of students, strongly agree with the statement that CL brand is more visible in Meerut as compared to other similar brands in the business of MBA Entrance preparations. While a majority of the students (43%) agree with this statement. These students feel that CL brand is visible to them at various prominent locations like nearby colleges, at Malls, major shopping facilities etc. and different media sources. However the majority of students (27%) are of the neutral opinion about the visibility of CL brand in Meerut. 11% of the total number of students disagrees and another 8% strongly disagree with the statement that CL brand is more visible than other brands in this business. These students do not find the brand at various locations which are able to catch the attention of students. Moreover some students also reported lack of creativity in the presentation of the brand through various media. Looking at tables 15 (a) and table 15 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 15 TABLE 15 STUDENT PERCEPTION ON CL BRAND VISIBLITY IN MEERUT

APRIL 2008 TO JUNE 2008

44

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

11 40 25 10 7 93

12% 43% 27% 11% 8% 100%

TABLE 15 (a) BOYS’ PERCEPTION OF CL BRAND IMAGE VISIBLITY IN MEERUT Strongly agree 4 7% 3 Agree 0 49% 1 Neutral 4 23% Disagree 8 13% Strongly disagree 5 8% 6 1 TOTAL 1 00% TABLE 15 (b) GIRLS' PERCEPTION OF CL BRAND IMAGE VISIBLITY IN MEEURT Strongly agree 7 22% 1 Agree 1 34% 1 Neutral 0 31% Disagree 2 6% Strongly disagree 2 6% 3 1 TOTAL 2 00%

APRIL 2008 TO JUNE 2008

45

STUDENT PERCEPTION ON CL’s PROMOTIONAL ACTIVITIES IN MEERUT Out of total sample of 93 students the survey results state that only a small fraction of students (8%) of the total number of students, strongly agree with the statement that CL organized various promotional events in Meerut city. While a majority of the students (39%) agree with this statement. Some cases regarding this point were reported during the survey.^ However a fairly large number of students (30%) are of the neutral opinion about the promotional activities conducted by CL in Meerut. These students may not be exposed to various media as they have a vernacular background or before joining CL they may not be very much interested in the activities which may actually be conducted by CL 16% of the total number of students disagrees and another 8% strongly disagree with the statement that CL actually conducts various promotional activities in Meerut. These students also reported that the promotional activities, if at all conducted lack creative effort and therefore may not be noticed. APRIL 2008 TO JUNE 2008

46

Looking at tables 16 (a) and table 16 (b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 16 TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

Strongly agree

7

8%

Agree

36

39%

Neutral

28

30%

Disagree

15

16%

7

8%

93

100%

Strongly disagree TOTAL

TABLE 16 (a) BOYS’ PERCEPTION OF CL PROMOTIONAL ACTIVITES Strongly agree 3 5% 2 Agree 6 43% 1 Neutral 9 31% Disagree 7 11% Strongly disagree 6 10% 6 1 TOTAL 1 00% TABLE 16 (b) GIRLS' PERCEPTION OF CL PROMOTIONAL ACTIVITES Strongly agree 4 13% 1 Agree 0 31% Neutral 9 28% Disagree 8 25% Strongly disagree 1 3%

APRIL 2008 TO JUNE 2008

47

TOTAL

3 2

1 00%

STUDENT PERCEPTION OF CL BRAND IMAGE Out of total sample of 93 students the survey results state that around 14% of the total number of students strongly agree and next 37% agree with the statement that CL has a solid brand image. According to the students this point is also

APRIL 2008 TO JUNE 2008

48

reflected by the fact the CL has the highest number of students as compared to other similar institutes. However 31% are of the neutral opinion about CL’s brand image in the city. 14% of the total number of students disagrees and another 4% strongly disagree with the statement that CL has a very good brand image in the city. Looking at tables 17 (a) and table 17(b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 17

TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

13 34 29 13 4 93

14% 37% 31% 14% 4% 100%

TABLE 17 (a) BOYS’ PERCEPTION OF CL BRAND IMAGE Strongly agree 8 13% 2 Agree 4 39% 1 Neutral 8 30% Disagree 9 15% Strongly disagree 2 3% 6 1 TOTAL 1 00% TABLE 17 (b) GIRLS' PERCEPTION OF CL BRAND IMAGE Strongly agree 5 16% 1 Agree 0 31%

APRIL 2008 TO JUNE 2008

49

Neutral Disagree Strongly disagree TOTAL

1 1 4 2 3 2

34% 13% 6% 1 00%

OVERALL SATISFACTION STUDENT PERCEPTION ON HIS SATISFACTION AFTER JOINING CL Out of total sample of 93 students the survey results state that around 11% of the total number of students strongly agree and next 43% agree with the statement that CL has been able to fulfill their expectations before their joining CL. These expectations refer to: •

Quality of study material

•

Quality of teaching, knowledge base of faculties

•

Lab facilities for online practice

•

Mock and practice tests in a simulated environment providing a country level ranking

•

Infrastructure, class room conditions etc.

However fairly a large number of students (31%) is of the neutral opinion about fulfillment of their satisfaction levels after joining CL. 14% of the total number of students disagrees and another 4% strongly disagree with the statement that CL has been a good player to fulfill the satisfaction level after joining CL. According to these students the following reasons may be attributed to this failure in fulfilling the satisfaction: •

Infrastructure issues like failure of electricity back up, class room conditions

•

Library carrying all the books not much useful for students APRIL 2008 TO JUNE 2008

50

Looking at tables 18 (a) and table 18(b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 18

TABLE 18 STUDENT PERCEPTION AFTER JOINING CL

Strongly agree Agree Neutral Disagree Strongly disagree TOTAL

10 40 27 10 6 93

11% 43% 29% 11% 6% 100%

TABLE 18 (a) BOYS’ PERCEPTION AFTER JOINING CL Strongly agree 5 8% 2 Agree 7 44% 1 Neutral 7 28% Disagree 8 13% Strongly disagree 4 7% 6 1 TOTAL 1 00% TABLE 18 (b) GIRLS' PERCEPTION AFTER JOINING CL Strongly agree 5 16% 1 Agree 3 41% 1 Neutral 0 31% Disagree 2 6% Strongly disagree 2 6% 3 1 TOTAL 2 00%

APRIL 2008 TO JUNE 2008

51

STUDENT PERCEPTION ON RECOMMENDING CL TO OTHER STUDENTS Out of total sample of 93 students the survey results state that around 12% of the total number of students strongly agree and next 49% agree with the statement that they will actually recommend the institute to their juniors, friends or relatives. This positive outlook for CL may be due to following factors •

Good study material

•

Experienced and energetic faculty

•

Strong brand image

•

In house computer lab and online support (SIS)

•

Practice tests conducted time to time

However 19% are of the neutral opinion about

recommendation to other

students. May be these students are internally not much satisfied with the

APRIL 2008 TO JUNE 2008

52

institute on various parameters like study material, classrooms, lab facilities etc but do not want to bring any bad name to the institute. 8% of the total number of students disagrees and another 12% strongly disagree with the statement that they will recommend the institute to other students. Looking at tables 19 (a) and table 19(b) – separate data for boys and girls respectively, we can ascertain that the survey data for these two tables follows the same trend as is in Table 19 TABLE 19 STUDENT PERCEPTION ON RECOMMENDATION

Strongly agree Agree Neutral Disagree Strongly disagree

11 46 18 7 11 93

TOTAL

12% 49% 19% 8% 12% 100%

TABLE 19 (a) BOYS’ PERCEPTION ON RECOMMENDATION

Strongly agree

6 3 1 8 7 9 6 1

Agree Neutral Disagree Strongly disagree TOTAL TABLE 19 (b) GIRLS' PERCEPTION ON RECOMMENDATION

Strongly agree Agree Neutral

5 1 5 1 0

10% 51% 13% 11% 15% 1 00%

16% 47% 31%

APRIL 2008 TO JUNE 2008

53

Disagree Strongly disagree TOTAL

0 2 3 2

0% 6% 1 00%

CONCLUSIONS Strongly agree very less compared to agree Neutral/disagree/strongly disagree data important for CL to work on these attributes APRIL 2008 TO JUNE 2008

54

Assumption Library – those who strongly agree, agree, disagree, strongly disagree have gone through the titles present in the library

BIBLIOGRAPH http://www.indicareer.com/colleges-for-MBA-degree.html (No of MBA colleges) 1. http://www.careerlauncher.com/

APRIL 2008 TO JUNE 2008

55

2. ^ www.indusworldschool.com/ 3. ^ http://www.mediamates.biz/management_compass/managementcompass _magazine.html ^ http://www.careerlauncher.com/

APRIL 2008 TO JUNE 2008

56