Capri Forum Preliminary Programme (2)

University of Naples "Federico II"

University of Cassino

Program (as per 01/06) Tuesday, 16th June 2009

19.00-21.00

Welcome and Registration - Hotel San Michele - Anacapri

Wednesday, 17th June 2009

8.00

8.30

Registration - Villa Orlandi

Plenary session Gazebo Auditorium

8.30-8.50

Opening Ceremony. Evert Gummesson - Stockholm University, Cristina Mele - University of Naples "Federico II" and Francesco Polese -University of Cassino.

8.50-9.30

Robert Lusch, University of Arizona and Stephen Vargo, University of Hawai “ The Development Of S-D Logic”

9.30-10.10

Jim Spohrer, IBM Almaden Research Center, San Jose "Service Science for a Smart Planet"

10.10-10.40

10.40-11.20

11.45-12.30

12.30-13.30

Coffee break Prof. Evert Gummesson, Stockholm University "Network theory and many-to-many marketing"

Round Table - Chair Prof. Gaetano Golinelli, University of Rome "La Sapienza"

Lunch

Parallel Session

13.30-15.10

Gazebo Auditorium

Red Room

Sea Room

Viable System Approach

Value-in-use and service

Doctoral 1

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Barile - Polese. Service Dominant Logic and Service Science: a contribute deriving from network theories

Moreno - Besson . Creating Value: The Case Of Iphone’s Launch On The French Market

Alexander . Service dominant logic, loyalty and performance

MacDonald - Martinez - Wilson . Bassano - Piciocchi. Governance And Developing A Framework For Assessing Viability Of Franchising Networks From A The Value-In-Use Of Product-Service Viable System Approach (Vsa) Systems: A Case Study

Breidbach . Distributed service engineering: integrating clients in service innovation processes

Helkkula - Pihlstrom - Kelleher. From De Martini . Firm Viability Through Viable Customer Perceived Value (Perval) To Management Accounting System Value-In-Context Experience (Valconex)

Helle . Towards understanding value creation as an interactive process of creating and sharing dyadic productivity gains

Saviano - Bassano - Calabrese. The Harmony Between Ethical And Rational Behaviour In The Health Care System. A Relational Model Based On The Viable Systems Approach (Vsa)

Palmer - Koenig Lewis. A Longitudinal Study Of Value In Use For A High Involvement Service

Holttinen . Practices as units of value creation: theoretical underpinnings and implications

Schiavone - Dezi . A Strategic Rethinking On Services For Technological Transfer In Regional Hi-Tech Networks

Rindell - Strandvik . Image-In-Use In Service

Restuccia . Value co-creation orientation: conceptualization, measurement and impact on firm performance

Rettinger consumer choice of service provision in services industries Coffee break

15.00-15.40 15.40-17.30

Service science

From product and service to solution

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Freund - Kwan . Co-Production Process Quality Management For Service Systems

Godsiff. Service Systems And Requisite Variety

Doctoral 2 Discussant:

Discussant: Carrubbo . Emerging value creation Wendelin. Developing Total Business models: contributes deriving from service Solutions, From Product To Solution Sales: science, service dominant logic and Possibilities And Challenges viable system approach Gudergan. Framework And Model For Kawohl . Solution-oriented retail Successful Service Solution Design – An strategies - concept, moderators and Organisational Design / Dynamic consequences Capabilities Perspective

Ng - Yip . Service Systems

Burianek - Reichwald . Contracting In The Context Of Solution Selling

Kilic . Usage of affective and cognitive feelings in high credence service…

Vrbka . Advanced Qa And Testing Approach Based On Service System Paradigm

Corsaro. Exploring The Interactional Value Creation

Moeller . The risk of service ineffectiveness due to value co-creation

Winkler - Stanicek . Service Systems Through The Prism Of Conceptual Modeling

Baumann - Meunier. The Implications Of Service-Dominant Logic And Integrated Solutions For The Sales Function

Tregua . Value creation in high-speed railway transport service

Badinelli. Stochastc Models Of Resource Allocation For Services

Naci . Servitisation, Service-Dominant (S_D) logic and supply chain management Minculesco . Measuring customization and standardization within service production

19.00-20.00

Capri Boat Trip

20.15-

Dinner at Marina Grande

Thurday, 18th June 2009 Plenary session Gazebo 8.30–8.50

Jaquelin Pels, University of Torquato Tella

8.50-9.10

Professor to be confirmed Parallel Session

9.10-10.50

Gazebo Auditorium

Red Room

Sea Room

Value co-creation: the customer's role

S-D Logic 1: empirical evidences

Tourism and cultural events 1

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Michel - Brown - Vargo . Relieving And Enabling Customers' Value Cocreation: A Research Agenda

Brodie . Empirical Evidence About The Service Dominant Logic?

Zouni - Kouremenos . How To Co-Create With A Stranger? The Gap Between Real Demographic Profile Of Customers And Service Providers’ Perceptions Of This Profile

Ravald . The Customer's Process Of Value Creation

Gudergan - Wilden - Lings . How Does Service-Dominant Logic Affect Firm Performance?

De Nisco - Riviezzo - Napolitano . Using Importance-Performance Analysis In Evaluating Tourist Satisfaction. The Case Of Campania

Windischhofer - Reen - Wikstrom Nemeth - Kovacs . Measuring Service Gustafsson -Hindstrom. Co-Creating Value Dominance - Difficulties And Results On Through Industrial Services: The Case Of Identifying Services In Statistical Systems Remote Condition Monitoring

Della Corte - Savastano - Storlazzi . Strategic Active And Proactive Role Of Citizenship In Tourist And Cultural Events

Montagnini - Sebastiani . Co-Creating Value In Retailing: The Eataly Case

Nevmerzhitskaya - Stenroos- Jaakkola . Insights Into Co-Creation Of Professional Service Offerings

Brognieri - Bifulco - Ilario . Customers “Experience-Driven” And Value Proposition In S-D Logic: Evidences In A Cultural Network

Mccol Kennedy - Vargo - Dagger Sweeney . Customers As Resource Integrators: Styles Of Customer CoCreation

Karpen - Bove . Service Dominant Logic To Iannone - Della Peruta . Italy Must Make Strategic Service Orientation: Examining System: Network, Clusters And Preliminary Customer Perceptions Innovation In Tourism Coffee break

10.50-11.20 11.20-13.00

Value co-creation: network

S-D Logic 2: contributes

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Nenonen - Storbacka . Business Model Design:Conceptualizing Networked Value Co-Creation

Sempels - Felix . Service-Dominant Logic: Revisiting The Intangibility For A Sustainable Marketing

Duque - Gaston Breton - Lado . Drivers Of Participant’s Satisfaction And Continuance Intention In Virtual Communities

Rondell - Sorhammar . “-Actor, Model, Choi . Deriving A New Approach For Whatever…” - Addressing The Complexity Business Ethics From The ServiceOf Heterogeneous Actors In Studies Of The Dominant Logic Of Marketing Value Creating Process

13.00-14.00

Technology 1: S-D Logic and Web 2.0

Harwood - Garry . Co-Evolution Of An Experience Environment: The Machinima Community

Wikstrom . Value Creation In Food Consumption

Cesarini - Mezzanzanica - Boselli . Michalski - Helmig - Bruhn - Hadwich Technology Supported Services And Batt . Service-Dominant Logic: What About Knowledge Derived From User Nonprofits? Generated Contents

Lobler . How Is Value Co-Created In Advertising? Lessons Leaned From Sdl

Martinelli . Service-Dominant Logic And Retail Convergence

De Santo - Napoletano - Polese . Goods For Sale: Create Service With Just One Click

Laine - Paranko - Suomala . All Activities Are Interpretive: The End Of The Debate About Service Characteristics?

Fragidis - Tarabanis . When S-D Logic Meets Web 2.0: An Integrative Framework For A Service Based Web

Lunch

Plenary session Gazebo 14.00-14.20

Professor to be confirmed Parallel Session

14.20-16.00

Gazebo Auditorium

Red Room

Sea Room

Service Innovation 1: different perspectives

Value co-creation: critical perspectives

Network and value

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Loyout - Cova - Bonnemaizon . Mele - Russo Spena - Colurcio . Alternative “Multichannel Customers’ Behaviour In Tsantoulis - Palmer . Creating Value In Logics For Innovation: A call for Service Critical Situations : Is Co-Creation Possible Use Through Global Alliances – A Study Innovation Research Or Impossible? The Case Of French Utility Of Airline Quality ‘S Customers”* Van Der AA - Den Hertog - De Jong . Managing Capabilities For Service Innovation

Plé - Angot - Chumpitaz . Introducing Lund . Inter-Organizational Dynamics In Interactional Value Co-Destruction In Sdl: Sponsorship Alliances – The Case Of The A Theoretical Framework Royal Swedish Opera

Sundbo . The Expressive Consumption: Experience As A General Business Logic

Mills - Crute - Parry . Value Co-Creation In A Uk Defence Availability Signori . The “Virtual Beehive”: A Contract:Opportunities From Multiple Network Model For Process Integration Client Perspectives And Diverse Cultures

Sebastiani - Paiola . Rethinking Service Innovation: Four Pathways Of Evolution

Hassan Temerak - Hibbert - Winlhofer . Norrgrann - Halkoaho . Retailers And Managing Customer Partecipation Through Media As Resource Intermediaries Customer Education

Palm - Crevani - Schilling . Organising (For) Service Innovatrion: Formalzation Versus Creativity

Holmqvist . How Can We Co-Create If We Cannot Communicate?

Coffee break

16.00-16.30 16.30-17.50

20.00

Service innovation 2: Customer's involvement

Customer and realtionships

Co-creation in public services

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Roberts . Consumers As Co-Creators: Implications For The New Product And Service Development Process.

Kiane . The Effectiveness Of Socializing Service Customers

Tyler . Co-Creation Of Value In Service Business Markets: A Case Study Of The European Hygiene Supplies Sectors

Kotro . Methods For New Customer Involvement

Tuzovic - Labs - Finsterwalder . Investigating Student’s Co-Creation Isberg . Creating Brand Value At The Experiences During Short-Term StudyService Encounter - A Front Line Personnel Abroad Programs On Learning Perspective Outcomes, Program Satisfaction And Word-Of-Mouth

Von Koskull . Imaginary Customers: A Source For Service Innovation

Pezzillo Iacono - Mangia - De Nito Ates - Buttgen . Customer Participation And Canonico . Governance Models In The Its Effects On Service Organisations: An Local Transport Industry: An Empirical Institutional Economics Perspective Research On Tariff Integration Systems

Nicolajsen - Scupola - Henten . How To Communicate – When Customers Are Involved In Co-Creation Of New Services

Bonnemaizon - Batat . Toward A Customer Trequattrini - Russo . Service Dominant Orientation Approach Based On Customer Logic In The Co-Creation Of Value In Competency: A New Deal For Companies Environmental Hygiene Services

Dinner at Faro

Friday, 19th June 2009 Plenary Session Gazebo

8.30 – 9.10

Prof. Robert Lusch, University of Arizona and Prof. Stephen Vargo, University of Hawai “The Development of S-D Logic"

Parallel Session

9.10-10.30

Gazebo Auditorium

Red Room

Sea Room

Service Networks

Service Innovation 3: Learning and cocreation

S-D Logic and co-creation: healthcare

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Hofacker - Pagani . Managing Network Services

Vanska - Poskela - Paallysaho - Kuusisto . Karppinen - Huiskonen . Designing An Pursuit Of Business Renewal Through Intelligent Service Model For DiagnosisDiscontinuous Service Innovations Focused Professional Service

Kuisma - Jarvensivu . Creating A Network Strategy: A Longitudinal Case Study Of Marketing Service Network

Turchetti - Geisler . Home Health Care Halonen - Kallio - Saari . Towards CoServices: A Case In Service-Dominant Creation Of Service Research Proposals - A Logic In The Marketing Of TechnologyMethod For Learning In The Network Based Services

Nykanen . The Role of Social Relationships Pekkarinen - Ulkuniemi - Natti . Knowledge Nordgren . Matchmaking Of HealtcareIn Network Management: Creating Trust In Sharing In Innovative Modular Service Supporting The Patient Network Through Management Functions Offerings

Santos Vijande - Gonzalez Mieres - Lopez Planander . Facets of Management In Sanchez . Innovativeness And Firm’s Service Network Relationships - Exploring Valuation Of Customer And First-Line The Leadership Role Employees As Co-Producers In Nsd: Impact On Performance

Jougleux - Gujarro - Bancel-Charensol . Performance Management Of The Service Relationship: A New Tool ? The Example Of The Service Relationship Of A Health-Care Professional – Cpam

Onetti - Talaia - Verma . Business Models For Open Source Companies: The Shift Towards A Pure Service Model.

Paladino - Aguiari . A Second Chance At Life? Analyzing Customer Value In The Medical Industry

Tung . Service Co-Creation Activity In Health Industry

Coffee break

10.30-11.00 11.00-13.10

Resource Integration

Tourim 2: network's role

S-D Logic and network in banks

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Harrison . The Resource Creation System And Competitive Advantage

Andreu - Curras - Gnoth . Dynamics Of Cooperation In Tourism Events: The 2007 America’s Cup Case Study

Modina-Formisano . The Role Of Local Banks’ Network In The Modern Banking System: An Italian Case Study

Peters -Pressey . Mechanisms For Resource Radicchi - Zagnoli . Sport Events As Integration In Business Networks Experiential Marketing Tool

Pisnik Korda . The Role Of Perceived Service Value In Customer Satisfaction And Loyalty Formation: The Case Of Banking Services In Small Cee County

Della Corte - Micera . Resource Integration Mele, Colurcio, Russo Spena . Innovation Gardes - Maque . Relational Competence Management In Networks’ Value Creation Process As Resource Integration: Co-Create : An Answer To Opportunism In An Empirical Analysis Of High Quality Value Through Service Systems’ Network. Bank/Firm Relationships Tourist Offer In Southern Italy Kleinal Tenkamp - Haase . The “Resources Von Friedrichs . Collective Processes Outcomes” Approach – Resource Entrepreneurship- Networking As A Integration At The Centerpiece Of A Market Strategy To Business Development Oriented Theory Of Marketing Presenza - Cipollina . Analysis Of Links And Features Of Tourism Destination’s Stakeholders. An Empirical Investigation On A South Italian Region

Buffa - Franch - Martini . Role Of Local Banks As Potential Primary Stakeholders In Community - Type Destinations Intrisano-Moretta Tartaglione . Emerging Trends In Value-Creating Processes: Co-Creation Through Corporate Finance And S-D Logic

Lunch

13.10-14.10

14.10-15.40

S-D Logic 3: Expanding and integrating S-D Logic and service science

Technology 2: S-D Logic and ICT

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Paiola - Rullani . Integrating S-D Logic, Ssme And The Network Approach: The Contribution Of The Italian Neo-Industrial Studies

Claffey - Brady . Understanding Technology Adoption Within ServiceDominant Logic Paradigm

Duque - Cesaroni . S-D Logic And The Egan . Marketing Evolution: The Time And Open Innovation Paradigm: Marketing For Place For Service-Dominant Logic? Unembedded Technologies Ferreira - Proenca . Confronting The Imp Network Approach And The S-D Logic Of Marketing

Nishioka - Minami . New Roles Of InterFirm Relationships In Service Developments:The Case Of The Japanese Ict Industry

Ben Leitafa - Paulin . Incorporate Marketing Lagergren - Kaulio . The Concept Of InfraStrategy And Management: The Umbrella Services: A Definition And Research Of The Ecosystem Theory Agenda 15.40-16.10 16.10-17.00

Coffee break Conclusion: Sergio Barile, Evert Gummesson, Bob Lusch, Jim Spohrer, Steve Vargo