Market Research We have conducted the market research which has given us the result that there is great demand for candles in Rural as well as in Urban markets. Due to frequent power cut in urban areas. Yet the candle has survived due to specific uses it is put to viz; in churches as a religious, relic, an essential item at birthday ceremonies, to melt the sealing wax used to seal locks of factory godown etc. now days candle is used for decoration in hotels and restaurant. It is used in house as showpiece.
Urban Area
Hotel & restaurent Rural Area
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Introduction of Company & Product Jyotideep industries ltd have been established in 2005. It is located in Phase II, MIDC, Jalgaon. The name of the product is Jyoti perfume candles, which we have recently launched in the market. We have started our firm by producing normal candles after observing the demand of the customer we decided to launch perfume candles with various shapes & size. Company’s main objective is customer satisfaction.
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Raw Materials
Hard Paraffin wax Satiric acid Hydrogenated vegetable oil Perfume Colour
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EQUIPMENT
Wick: For this use of soft cotton thread in double or triple lines is made to get a smooth and constant flame. These may be designated by numbers 3-5, 3-8, 3-10 etc. indicating the number of strands pleated together. This 3-5 denotes a wick of 3 threads each of 5 strands pleated together.
Molding machine: These consist of two metallic blocks which when jointed together for a row of vertical moulds. The melted wax is poured into the moulds in which the wicks are first set in. the inside of the moulds cavities are smeared with little mineral oil like liquid paraffin, kerosene etc. or any vegetable oil to prevent sticking of the candles facilitating their easy removal. The moulds made of aluminum, bronze, rubber etc. are available in different shapes and sizes.
Metallic trough: An outer vessel in which the moulds are kept for cooling and setting the melt the wax mixture and other minor equipments.
Steel or Aluminum vessels like kadhai to melt the wax mixture.
Shegdi or Electrical heating device to melt the wax mixture.
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Process Paraffin wax, stearic acid etc. cut into small pieces and place them in kadhai like preferably double lacked vessel and apply gentle heat (direct flame or steam ) and when completely melted add the perfume just before putting in to the moulds. To spread good perfume in the atmosphere some perfumes like Jasmines, Mogra, Kewda, Rose etc. be added to the wax mixture, just before putting into the moulds. Then, this mixture pours into moulds which are in the mean time kept ready with little oil smeared from inside (to prevent sticking ) and the wick properly fixed in position. Place the moulds with wick and wax mixture in cold water to hasten the action of solidifying the wax which takes about an hour or two.
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Marketing & Sales Now days the popularity of candles is increasing because of changing life style of people. People are not only use candles for lightening purpose but also for decoration purpose and in hotels for candle light dinners. So our target market is local hotels & restaurants, churches & cake shops. In rural areas candles are still using for lightening purpose because of power failure. We produce our product as per customer demand. We have our own transport facility because of that customer get product at lower price than others so our product demand increasing day by day.
Product
Normal Candles
Size / Shape
Price
6cm to 9cm height 1.5mm thick
10/-per box
12cm to 18cm height 3mm thick
20/-per box
24cm to 36cm height 6mm thick
30/- per box
Apple shape
30/- per candle
Ball shape
30/- per candle
Lotus shape
50/- per candle
Heart shape
30/- per candle
Perfume Candles
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Suppliers
Raw Material
Supplier
Address
Perfume
S. P. kale & company
Gandhi Marg, Ahmednagar
P. K .Kulkarni & company
M.G. Road, Dhule
S.S. Shah & company
M.K.Marg, Jalgaon
P .P. Patkar & company
M.S. Road, Bhusawal
Satiric Acid
G. K. Khanna & sons
J.P. Road, Jalgaon
Hydrogenated vegetable oil
R. K. Sharma & sons
R.K. Road, Jalgaon
Colour
M. G. Desai & company
S.R. Road, Jalgaon
Paraffin wax
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Conclusion When we established our company in market our first product is normal white candles after the success of those candles. Now we Are launching perfumed candles. If we get good response from customer we planning for launch the new product that is Colour flame candles.
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