Campaign Against Racism

B.A. (Hons) Visual Communication

Module: Design for Society Module Code: VC202-880-05 (20 credits) Lecturer: Katherine Szeto + Marta Kusztra

Assignment 1:

Brief:

Date: 02/01/2007 or 05/01/2007

Design campaign against racism

Create a campaign against racism, racial discrimination, xenophobia or any related form of intolerance. Your work should address Chinese public as a whole or a chosen group within Chinese society (e.g. young people, urban population, middle-income class etc.). You may choose to discuss whatever aspect/form of racism you find particularly dangerous, challenging or least-understood (e.g. discrimination against people of different race, discrimination against minorities etc). Come up with a powerful message and a strong design idea. Remember that the most innovative, new, experimental social campaigns are often the most efficient in communication. It is up to you to define the message you choose to convey, and what media you decide to use. The goal is to develop an original and consistent design concept. You are expected to: 1. Investigate the problem, analyze the most common social attitudes toward the people of different ethnic/cultural background in Chinese society. Your research should be well-documented in your sketchbook and cannot be based only on the internet sources. 2. Research the most successful social campaigns in the last five years in China and abroad. How can your campaign be different? 3. Define your concept: what, why and how are you communicating to your audience? 4. Present at least 3 design solutions that correspond with your concept. Experiment visually!!! 5. Write down your rationale which would explain your message, design objectives and design solutions you choose to apply. 6. Prepare final presentation.

Learning Outcomes:

[A4.] Understand contemporary and contextual issues i influencing graphic design in society [A5.] Consider the ethical issues in professional practice. [B2.] Conceptualize creative design solutions that may consider cultural, economic and social contexts Students must submit: 1. 1 sketchbook documenting concept development; 2. Project presentation 3. Project rationale

Deadline:

c/a January 30th 2007

Assessment Strategy:

Documentation of Research (40%) Design Rationale (20%) Final Design Solution (40%)

Project Weighting within the Module:

This project is worth 25% (twenty-five percent) of the total Visual Communication module mark.