Calyx And Corolla

XMBA206.1 Summer, 2008 Ganesh Iyer Calyx and Corolla (Group Assignment) This is a group assignment and it is due at the start of the Session 8, June 28th 2008. After analyzing the case, please answer the following questions. Before you start the case analysis you can also. Your submission should be not more than 3 pages, in 12 pt. font with standard margins. You may also include one page of appendix or exhibits detailing your calculations or analysis if necessary. Any appendix material must be suitably called for in the main text. You will get credit for being succinct and to the point in your answers. 1. What are the factors relating to the distribution channels and the market structure in the flower industry that makes the Calyx & Corolla’s business model viable? 2. Evaluate the strengths and weaknesses of C&C versus a conventional retailer? Conduct a segmentation analysis to evaluate what market segments C&C is most suited to take advantage of? 3. If you were managing this business recommend two marketing strategies that you would use to develop the potential of the C&C business model?