C354 - Assignment 1 - Instructions


 
 
 


Assignment
#1:
Commerce
454


TASK:
 


You
have
been
asked
by
Telus
to
provide
a
presentation
outlining
the
key
metrics
that
you
 as
the
Executive
Vice
President
of
your
division,
should
be
evaluated
upon.


• 

Date:
September
24th,
2009
(extended
class)


Presentation
Requirements
 – Provide
six
metrics
(with
detail
and
supporting
arguments/rationale)
 – Use
a
maximum
of
six
PowerPoint
slides
 – You
will
have
a
maximum
of
8
minutes
to
present
to
Telus
Management
 – Email
your
PowerPoint
to
me
by
Noon
on
the
24th.
In
your
Powerpoint
file
name
and
in
the
subject
area
of
your
email
be
sure
to
 reference
your
group
#
,
bring
a
back‐up
of
your
presentation
to
class
on
a
memory
stick
 – Use
a
maximum
of
three
presenters
 – Use
any
reliable
sources
to
develop
your
response
(Telus
website,
textbook,
on‐line
readings,
specifically
insight
from
the
Balanced
 Scorecard
readings,
etc….)


• 

Written
requirements
(due
at
the
start
of
class,
three
copies,
one
for
me
and
two
for
Telus)
 – Articulate,
in
a
professional
manner,
the
arguments
supporting
your
selection
of
the
six
metrics
(ie.
why
did
you
choose
these!)
 – Maximum
two
pages,
single
sided,
double
spaced,
no
title
page,
normal
margins,
11pt.
font
 – Address
your
response
to
Telus
management,
type
your
group
#
in
the
upper
right
corner
of
each
page


Your
group’s
specific
role
 •  Group
1
 •  Group
2


EVP
Consumer
Solutions
 EVP
Business
Solutions


•  Group
3
 •  Group
4


EVP
Telus
Quebec
and
Telus
Health
 EVP
Human
Resource


•  Group
5
 •  Group
6


EVP
Finance,
Regulatory
and
Strategy
 EVP
Technology
Strategy
and
Network
Operations


•  Group
7
 •  Group
8


EVP
Business
Transformation
and
Technology
Operations
 EVP
Consumer
Solutions


Note:
presentation
order
will
be
1
through

to
8


Current
Organization
Structure


Customer
Facing
 BU

Enabling
 BU


Supporting
 BU


Consumer

 Solutions


Business

 Solutions


Technology

 Strategy
&Network

 Operations


TELUS
Québec
 &

 TELUS
Health


Business
Transformation
 &
Technology
Operations


Finance,

 Regulatory

 &
Strategy


Human

 Resources


Office
of

CEO


  Consumer
Solutions:
   Products/Services
(Phone,
TV,
Internet)
   Customer
Care
(Call
Centres)
   Sales
Channels

   Consumer
Marketing
   Business
Solutions:
   Large
Enterprise
Customer
Sales
   Small
Business
Customer
Sales
   Partner
Solutions
(Bell,
Rogers,
etc.)
   Business
Marketing
   TELUS
Quebec
&
TELUS
Health:
   TELUS
Quebec
(Consumer
&
Business)
   Health
Management
Solutions
   Technology
Strategy
&
Network
Operations
   Technology
Evolution
   Network
Planning
&
Engineering
   Wireless
Carrier
Relations
(Roaming)
   Business
Transformation
&
Technology
 Operations:
   Customer
Solutions
Delivery

   Systems
Management
&
Security
   Network
Assurance
   Human
Resources
   Compensation
&
Labour
Relations
   Team
Member
Strategy
   Communications
&
Enterprise
Services
   Finance,
Regulatory
&
Strategy
   Planning,
Analysis,
Reporting
&
IR
   Treasury,
Taxation,
A/P
&
A/R
   Risk
Management
&
Regulatory