C3_1 The Torch Relays - Promoting The Spirit Among Nations
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C3.1
THE TORCH RELAYS: PROMOTING THE OLYMPIC SPIRIT AMONG NATIONS?
Torch and relay races were important elements of the cultural festivals surrounding the Games, and heralds travelled throughout Greece to announce the Games of Olympia, declaring a sacred truce for the duration of the Games. These events carried a deep ritual significance a significance that is still respected in the modern-day Olympic Torch Relay.” (IOC, 2009) THE MODERN, GLOBAL TORCH RELAY
The 2010 Vancouver Olympic and Paralympic Winter Games will have a completely domestic torch relay – unlike past relays that traversed many countries. How will keeping the relay in Canada affect our ability to showcase attractions and publicize the Games internationally? THE TORCH RELAY: WHAT DOES IT MEAN? The Olympic torch is a symbol of “peace, brotherhood and enlightenment and represents a summons to the Olympic Games” (VANOC,
Today, organizing committees are charged with developing a unique torch relay to showcase their cultures, unite people within their country, and invite the global community to engage in their heritage. Relays often celebrate spectacular accomplishments and exemplary leaders. While the Paralympic Games can have their own relay – the first of which was held for the 1988 Seoul Summer Games – many Olympic and Paralympic relays share a torch. The 2004 Athens Summer Games saw the first global relay, involving 11,300 torchbearers carrying the Olympic flame over 78,000 kilometres in 78 days.
2010 Torch
2009).
The torch relays of modern times have their roots in the ceremonies of the ancient Games of Olympia, Greece: “Messengers wearing olive crowns left Elis to announce in other cities the exact date of competitions. They invited the citizens to come to Olympia and proclaimed the sacred truce (ekecheiria) … one month before and during the period of the Games. In this way, the athletes and spectators could travel without fear to Olympia and back home.
2000 Sydney relay: Great Barrier Reef, Australia. Adam Pretty/ALLSPORT (Credit: Getty Images)
AN ERA OF CHANGE EMERGES In response to protests over Tibet during the Beijing 2008 Olympic Torch Relay, however, the IOC decided to eliminate torch relays outside of the host country. This decision will first apply to the 2010 Winter Games in Vancouver, followed by the 2012 Summer Games in London. THE LONGEST SINGLE-COUNTRY TORCH RELAY: VANCOUVER 2010 While the IOC’s new rules may restrict VANOC in its capacity to create a “sacred truce” among nations, the Organizing Committee has gone to great lengths to establish a torch relay aimed at engaging and inspiring Canadians and the world. In October 2009, the Vancouver 2010 Olympic Flame will be ignited in Athens, Greece and travel to BC, where the 106-day relay will begin in the provincial capital, Victoria. The torch will travel 45,000 kilometres and visit over 1000 Canadian communities. VANOC reports that over 90 per cent of Canadians will be within an hour’s drive of the relay.
The 2010 Paralympic Torch Relay will have its own unique route, culminating in a celebration at BC Place on March 12, 2010 with the start of the Vancouver 2010 Paralympic Winter Games.
START THE DISCUSSION: 1. How do you think the 100% Canadian relay of the 2010 Winter Olympic and Paralympic Games will affect international engagement in the 2010 Games, in terms of: a. Numbers of international spectators (at the Games and through media broadcasts)? b. International Olympic Committee and VANOC’s revenues? c. Promotion and awareness of Canada and BC culture and attractions on an international scope? 2. Check out the torch relay sites below. What ways would you use this pre-Games event to promote BC and Canada as tourism destinations? FIND OUT MORE:
According to John Furlong, VANOC’s CEO: “we wanted to include as many Canadians as possible ... in order to make these truly Canada's Games and ones where everyone can celebrate with glowing hearts."
2010 Olympic Torch Relay's 45,000-km route revealed www.cbc.ca/canada/britishcolumbia/story/2008/11/21/bc-olympics-torch-relay2010.html International Olympic Committee, Torch Relay website. http://multimedia.olympic.org/pdf/en_report_655.pdf VANOC (2009) – 2010 Olympic Torch Relay www.vancouver2010.com/en/torch-relays/about-thetorch-relays/2010-olympic-torch-relay/
THE TORCH RELAYS: PROMOTING THE OLYMPIC SPIRIT AMONG NATIONS?
Torch and relay races were important elements of the cultural festivals surrounding the Games, and heralds travelled throughout Greece to announce the Games of Olympia, declaring a sacred truce for the duration of the Games. These events carried a deep ritual significance a significance that is still respected in the modern-day Olympic Torch Relay.” (IOC, 2009) THE MODERN, GLOBAL TORCH RELAY
The 2010 Vancouver Olympic and Paralympic Winter Games will have a completely domestic torch relay – unlike past relays that traversed many countries. How will keeping the relay in Canada affect our ability to showcase attractions and publicize the Games internationally? THE TORCH RELAY: WHAT DOES IT MEAN? The Olympic torch is a symbol of “peace, brotherhood and enlightenment and represents a summons to the Olympic Games” (VANOC,
Today, organizing committees are charged with developing a unique torch relay to showcase their cultures, unite people within their country, and invite the global community to engage in their heritage. Relays often celebrate spectacular accomplishments and exemplary leaders. While the Paralympic Games can have their own relay – the first of which was held for the 1988 Seoul Summer Games – many Olympic and Paralympic relays share a torch. The 2004 Athens Summer Games saw the first global relay, involving 11,300 torchbearers carrying the Olympic flame over 78,000 kilometres in 78 days.
2010 Torch
2009).
The torch relays of modern times have their roots in the ceremonies of the ancient Games of Olympia, Greece: “Messengers wearing olive crowns left Elis to announce in other cities the exact date of competitions. They invited the citizens to come to Olympia and proclaimed the sacred truce (ekecheiria) … one month before and during the period of the Games. In this way, the athletes and spectators could travel without fear to Olympia and back home.
2000 Sydney relay: Great Barrier Reef, Australia. Adam Pretty/ALLSPORT (Credit: Getty Images)
AN ERA OF CHANGE EMERGES In response to protests over Tibet during the Beijing 2008 Olympic Torch Relay, however, the IOC decided to eliminate torch relays outside of the host country. This decision will first apply to the 2010 Winter Games in Vancouver, followed by the 2012 Summer Games in London. THE LONGEST SINGLE-COUNTRY TORCH RELAY: VANCOUVER 2010 While the IOC’s new rules may restrict VANOC in its capacity to create a “sacred truce” among nations, the Organizing Committee has gone to great lengths to establish a torch relay aimed at engaging and inspiring Canadians and the world. In October 2009, the Vancouver 2010 Olympic Flame will be ignited in Athens, Greece and travel to BC, where the 106-day relay will begin in the provincial capital, Victoria. The torch will travel 45,000 kilometres and visit over 1000 Canadian communities. VANOC reports that over 90 per cent of Canadians will be within an hour’s drive of the relay.
The 2010 Paralympic Torch Relay will have its own unique route, culminating in a celebration at BC Place on March 12, 2010 with the start of the Vancouver 2010 Paralympic Winter Games.
START THE DISCUSSION: 1. How do you think the 100% Canadian relay of the 2010 Winter Olympic and Paralympic Games will affect international engagement in the 2010 Games, in terms of: a. Numbers of international spectators (at the Games and through media broadcasts)? b. International Olympic Committee and VANOC’s revenues? c. Promotion and awareness of Canada and BC culture and attractions on an international scope? 2. Check out the torch relay sites below. What ways would you use this pre-Games event to promote BC and Canada as tourism destinations? FIND OUT MORE:
According to John Furlong, VANOC’s CEO: “we wanted to include as many Canadians as possible ... in order to make these truly Canada's Games and ones where everyone can celebrate with glowing hearts."
2010 Olympic Torch Relay's 45,000-km route revealed www.cbc.ca/canada/britishcolumbia/story/2008/11/21/bc-olympics-torch-relay2010.html International Olympic Committee, Torch Relay website. http://multimedia.olympic.org/pdf/en_report_655.pdf VANOC (2009) – 2010 Olympic Torch Relay www.vancouver2010.com/en/torch-relays/about-thetorch-relays/2010-olympic-torch-relay/
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