Buyer Power

BUYER POWER 1.Buyer Choice-(People’s trust) Standard Chartered Bank • It is a London Based bank. Although the bank is located in Britain ,still a huge chunk of its revenues originate from the continents of Asia Africa and middle East. • In India, the Standard Chartered Bank introduced its first branch in Kolkata on 12th of April 1858.

Citibank • Citibank is one of the largest banks in the U.S • Citibank had been founded in the year 1812

Deutsche Bank • Deutsche Bank started its operations In India in 1994. Presently, Deutsche Bank operates with staff strength of more than 500 people

HSBC Bank Ltd • With a loan-deposit ratio of 90%, HSBC Bank is one of the five British banks that claim to have more deposits than loans. • Such a high loan-deposit ratio of the bank has been able to retain the trust of its investors and customers, keeping them assured of its financial strengths. •

Change cost/Frequency • Frequency is the number of occurrences of a repeating event per unit time. • The change of customer pertaining to banking is very low. • Individual or HNI does not often change their bank account often. •

CHANGE IN CUSTOMER BANKS

INTEREST RATES FOR LOANS

HSBC

13.75%

ABN-AMBO

11%

DEUTSCHE POSTBANK HOME FINANCE LTD

9%

DEUTSCHE BANK

13.5 (FIXED) AND 11.25 (FLOATING)

CITIBANK

16%

Product/Service Importance •

HSBC Bank

• HSBC Bank is well known for having established the first ATM (Automatic Teller Machine) in India in the year 1987. • •

ABN-AMRO

• The ABN AMRO Bank has initiated its Microfinance program in India, which is the largest one among the same being offered by foreign banks in the country. •

AMERICAN EXPRESS • Fortune ranked American Express as the 62nd best place in the U.S. to work for in the year 2008, which was the top position among the bank card companies in the list •

BANKS ABN-AMRO BANK DEUTCHE STANDARD CHARTERED BANK CITIBANK

MINIMUM AQB 50000 40000 25000 50000

JUST IN TIME • The time taken for processing of loans is same and also the charges levied by customers. •