Jessa and Lin’s Maquillage Company
Jessa and Lin’s Maquillage The true beauty that makes everyone finds you
Contact Information Jessa Hernandez
[email protected] +639 465 829 739 www.jessamaquillage.com Pepang Village, Surigao City Philippines, 8400 The true beauty that makes veryone finds you
Jessa Maquillage Company
Table of Contents Executive Summary .................................................................................................................... 1 Opportunity ......................................................................................................................... 1 Expectations ......................................................................................................................... 2 Opportunity ................................................................................................................................. 3 Problem & Solution............................................................................................................ 3 Target Market ...................................................................................................................... 3 Competition ......................................................................................................................... 3 Execution....................................................................................................................................... 4 Marketing & Sales .............................................................................................................. 4 Operations .......................................................................... Error! Bookmark not defined. Milestones & Metrics ......................................................................................................... 4 Company ....................................................................................................................................... 6 Overview .............................................................................................................................. 6 Team ...................................................................................................................................... 6 Financial Plan .............................................................................................................................. 7 Forecast ................................................................................................................................. 7 Financing .............................................................................................................................. 9
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Jessa Maquillage Company
Statements .......................................................................................................................... 10 Appendix .................................................................................... Error! Bookmark not defined. Profit and Loss Statement ............................................... Error! Bookmark not defined. Balance Sheet ..................................................................... Error! Bookmark not defined. Cash Flow Statement........................................................ Error! Bookmark not defined.
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Jessa Maquillage Company
Executive Summary Opportunity Problem Summary
Every woman in the world has needs and wants. There are visages (faces) that have vulgarized spots. Unplanned events that a woman’s visage should be well-groomed briskly. No time for enhancing their beauty to defend unpleasant natural look.
Solution Summary The company would be able to distinguish a service to give enhancements with full and pleasing satisfaction with authentic tools and authentic foundation, etc.
Market The target market of the company are those women who need and want something special look to suffice the best for them. Jessa and Lin’s Maquillage will use a grassroots approach to segmenting the market. The company will be active in the different actions for the women community. By being active on such, Jessa and Lin’s Maquillage will generate trustworthiness among the perspective customers. Jessa and Lin’s Maquillage will also segment its customers through local advertising that will be aimed more at the beginner users who are less active on the bulletin boards, etc. No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the trip.
Competition The competition comes in two general forms:
Freelance Makeup Artists: These artists typically offer additional services beyond enhancing beauty (makeup). They typically have another line of business and since they already have the promotions decided to offer embroidery and body massage as a valueadded service beyond their core competencies.
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Jessa Maquillage Company
Franchises: These types of stores have as their primary services, with other services such as fax service and private mail boxes in addition to the primary shipping business.
The buying patterns of customers are based on convenience. Convenience is based on services offered such as makeup in addition to hours of doing, etc. Price is a factor to some degree, however most of the businesses charge a premium. Jessa and Lin’s Maquillage believes that customers will become more price sensitive when a realistic option becomes available that is significantly cheaper than the current competition.
Why Us? Jessa and Lin’s Maquillage’s artists are the right people to make this business because of the experience to enrich the beauty of women. The company is not capable for buying tools such as fake products to be used in service. The company has the assurance to give customers a contented gratification.
Expectations Forecast Financial Highlights by Year
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Jessa Maquillage Company
Opportunity Problem & Solution Problem Worth Solving Jessa and Lin’s Maquillage company has the worthiness to grant potential customers on what they need. The customers need also enhancing output in enriching the look of their visages without any harmful and unwanted effect because of unauthentic tools of some company made.
Our Solution The company provides a unique and special enrichment to the customer’s visage that’s going to set it apart from the competition. It is the aesthetic output that any of the customers want to.
Target Market Market Size & Segments
Competition Current Alternatives The best alternative of the company instead of enhancing visage is the facial spa treatment that is essential and the best way to take care of the skin.
Our Advantages The company’s service is better than the others because there has been lots of studies done that has proven that even new born babies, who have not been exposed to society’s ideals of beauty, are still more captivated by people who have an aesthetically pleasing appearance. This phenomenon explains why we, as a society, are attracted to and aspire to look beautiful. Makeup helps create a favorable first impression. Research says that when you meet a new person, your first impression of them is made even before you speak to them which means that your first impression of a stranger is based solely on their appearance.
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Jessa Maquillage Company
Execution Marketing & Sales Marketing Plan Jessa and Lin’s Maquillage wants to set itself apart from other beauty enriching that may offer only one or two types of services. Having come from such a makeup artists, Jessa Hernandez has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their makeup done at one place, and facial treatment done at another. Although the focus of Jessa and Lin’s maquillage is makeup services, we do wish to offer our clients the convenience of these other services in one location. There are a number of makeup artists like ours, but they are mainly in the very high income parts of surrounding areas. We do not intend to compete with these so called "Day Visage." We wish to offer a middle ground for those clients who can't quite afford those high-end luxury maquillage. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and makeup-drying area.
Equipment & Tools Jessa and Lin’s Maquillage is considered an upscale full-service beauty enhance. We will offer a wide range of services that include:
Face: eyebrow threading, daylight look makeup, night look makeup (Brand of the products to be used: Revlon, Anastasia Beverly Hills, Maybelline, Mac, and Real Techniques brushes)
Skin Care: European facials, and massage.
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Jessa Maquillage Company
Milestones & Metrics Milestones The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.
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Jessa Maquillage Company
Company Overview Jessa and Lin’s Maquillage will, upon commencement of operations, sell a wide range of beauty services. We will provide quality makeup, facial, and skin services, along with top lines of beauty products. What will set Jessa and Lin;s Maquillage apart from the competition is our commitment to providing all of these services in one convenient location.
Team Management Team Jessa and Lin’s Maquillage will be organized and managed in a creative and innovative fashion to generate very high levels of customer satisfaction, and to create a working climate conducive to a high degree of personal development and economic satisfaction for employees. Training classes to help improve employee product knowledge and skills will be conducted on a regular basis. As the business grows, the company will consider offering an employee benefit package to include health and vacation benefits for everyone.
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Jessa Maquillage Company
Financial Plan Forecast Key Assumptions We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public.
Revenue by Month
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Jessa Maquillage Company
Expenses by Month
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Jessa Maquillage Company
Net Profit (or Loss) by Year
Financing Use of Funds The company’s goal is to be a profitable business beginning in the first month. The business will not have to wait long for clients to learn about it since the stylists will already have an existing client base. To assure the start-up funds lender that the owners are financially stable, a personal financial statement is enclosed illustrating other sources of income that include interest and dividend income from investments (142,000), salary income (1,482,900), and commission income (750,000).
Sources of Funds The company provides personal business loans to achieve or accomplish goals in setting the business. 9 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Jessa Maquillage Company
Statements Projected Profit & Loss The following table shows our very conservative profit and loss projections for the next three years. The table includes the payments for all independently contracted stylists and technicians, as well for all regularly occurring supply expenses associated with service sales.
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Jessa Maquillage Company
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Jessa Maquillage Company
Projected Balance Sheet As shown in the balance sheet, we expect a healthy growth in net worth.
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Jessa Maquillage Company
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Jessa and Lin’s Maquillage Company
Appendix
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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Jessa and Lin’s Maquillage Company
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