BUS IN ESS WRI TI NG DESI GN
Writing Process 1. Generating ideas & prewriting 2. Writing 3. Revising & redrafting 4. Editing & Proofreading
THE WRITING PROCESS 1. Generating ideas & prewriting - freewriting
[writing all messages ideas that come into your mind]
- listing
[composing a list of all the things that need to go into the document]
-clustering
[determining the relationship among the ideas of a message]
Clustering Negotiation idea
Problem solving
Collaboration idea
Clustering involves determining the relationship among the facets of a message. Write the primary message goal, then write other ideas connected to the message goal around it. 5 years at firm experience
THE WRITING PROCESS 2. WRITING • Gathering info • Considering strategy Direct strategy = states the message goal first Indirect strategy = warms up the audience with info & goodwill before delivering the message goal • Outlining & drafting
THE WRITING PROCESS 3. Revising & redrafting Revision = re-vision. 4. Editing & Proofreading
Business Writing Style Business writing focuses on the audience and how they will interpret and respond to the message T he “Y ou” V iew
The “YOU” View
Positive expression and Reader Benefit “We cannot process your loan application until we receive your mother’s maiden name”
Focus on the positive aspect of the message :
“Your loan application will be processed as soon as we receive your mother’s maiden name” Replace negative words : can’t, won’t, unfortunately, reject, bad, boring, unacceptable,
Active Sentences & Concrete Language
Active sentences emphasize the person and the subject carrying out an action. In passive sentences the subject receives or is granted the action
Avoid passive verb structure. Often verbs are weakened when they are used as nouns. When a verb is used in a noun form, several other words have to be added as well, which makes the sentence longer, and harder to read.
Grammatical Correctness • Grammatical errors make it more difficult to grasp your meaning, and make you seem unprofessional.
Martha’s Cleaning Supply 4004 Vineyard Drive Pasadena, CA 911011
March,1, 2007 Ms. Dorrien Schary 317 Popman Street, #17 Newhall, CA 91321 SUBJECT : Rate reduction in shipping cost Dear Ms. Scary [Introduction] [Body] Sincerely,
Martha Morrisey Owner/Operator Enclosures cc : Hooverman Collection