Business Research Introduction
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Business Research : Nature and Scope
Dr. Sasmita Mishra
What is Research? Research is a scientific and systematic search for pertinent information on a specific topic. It is a careful investigation or enquiry specially through search for knowledge. It is a movement from known to unknown.
Objectives of Research To gain familiarity with a phenomenon to achieve new insights into it - Exploratory/formulative research. To portray accurately the characteristics of a particular individual, situation or a group Descriptive research. To determine the frequency with which something occurs or with which it is associated with something else - Diagnostic research. To test a hypothesis of a causal relationship between variables – hypothesis testing research
The Field of Management Research Discipline base Psychology
Sociology
Organisational Behaviour
Anthropology
Sub Fields
Human Resource Management
Operational Research Accounting & Finance
Industrial Relations
Strategy Marketing
Economics
Nature of Business Research
involves: academics policy-makers practitioners
trans-disciplinarily related to context
not easily replicated
more emphasis on dissemination & exploitation
Research Classifications • Exploratory/descriptive • Analytical/critical • Predictive/confirmatory • Action/applied
The Process of Deduction
Theory
Hypothesis
Data collection
Findings
Hypotheses confirmed or rejected
Revision of theory
The Process of Induction
Compare theory
Develop theory
Look for patterns
Form Categories
Ask Questions
Gather information
Research Approaches Quantitative
Inferential
Experimental
Qualitative
Simulation
Methods: Focus group discussions, projective techniques, and depth interviews.
Significance of Research Research Provides the basis for nearly all government policies in our economic system It solves various operational and planning problems of business industry It is important for social scientists in study in social relationships and in seeking answers to various social problem.
Dr. Sasmita Mishra
What is Research? Research is a scientific and systematic search for pertinent information on a specific topic. It is a careful investigation or enquiry specially through search for knowledge. It is a movement from known to unknown.
Objectives of Research To gain familiarity with a phenomenon to achieve new insights into it - Exploratory/formulative research. To portray accurately the characteristics of a particular individual, situation or a group Descriptive research. To determine the frequency with which something occurs or with which it is associated with something else - Diagnostic research. To test a hypothesis of a causal relationship between variables – hypothesis testing research
The Field of Management Research Discipline base Psychology
Sociology
Organisational Behaviour
Anthropology
Sub Fields
Human Resource Management
Operational Research Accounting & Finance
Industrial Relations
Strategy Marketing
Economics
Nature of Business Research
involves: academics policy-makers practitioners
trans-disciplinarily related to context
not easily replicated
more emphasis on dissemination & exploitation
Research Classifications • Exploratory/descriptive • Analytical/critical • Predictive/confirmatory • Action/applied
The Process of Deduction
Theory
Hypothesis
Data collection
Findings
Hypotheses confirmed or rejected
Revision of theory
The Process of Induction
Compare theory
Develop theory
Look for patterns
Form Categories
Ask Questions
Gather information
Research Approaches Quantitative
Inferential
Experimental
Qualitative
Simulation
Methods: Focus group discussions, projective techniques, and depth interviews.
Significance of Research Research Provides the basis for nearly all government policies in our economic system It solves various operational and planning problems of business industry It is important for social scientists in study in social relationships and in seeking answers to various social problem.
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