Business Plan-paper Cups

A BUSINESS PLAN PRESENTATION

Submitted by: 8115, 8123, 8138, 8140 & 8146 1

Market Research  Initial Capital Requirement  Means of Finance  Marketing Strategies  Financial Projections  Risk Analysis  SWOT analysis  Future Projections 

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INDUSTRY RESEARCH: • INCREASE IN CONSUMPTION INCREASE IN NUMBER OF PLAYERS 

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COMPETITORS RESEARCH • PRICING STRATEGY • MARKETING STRATEGY DISTRIBUTION STRATEGY 3

Potential Customers Research Urbanization  Environmental Awareness Go Go--Green Concept 

Reaction to new market offers Response to discounts and credit policies  Prefer higher discounts  Prefer relaxed credit terms 

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Potential Customers Research

Urbanization

Reaction to new market offers

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Environmental Awareness Go Go--Green Concept 

Response to discounts and credit policies  Prefer higher discounts  Prefer relaxed credit terms 5

Particulars Quantity Paper Cup 1 Mfg. Machine

Amount 8,00,000

Printing Machine Computer + Printer

4,00,000

Office Furnitures

1

35,000

25,000 6

Particulars

Rate

Amount

Equity Capital

16%

700,000

Bank Loan

12%

12,00,000

Total

19,00,000

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Product

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Pricing

Shapes  Sizes  Customized Cups Go Go--green Concept  Penetration Pricing

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Promotion

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Personal Marketing  Ads in Business Magazines  Internet Trade Directories  Yellow Pages 8

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Profit and Loss A/C Balance Sheet Cash Flow Loan Amortization Table Depreciation Table

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Injury while handling the machinery Fumes from the chemicals used in plant

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STRENGTHS -Customization -Direct to Retailer supply. 

WEAKNESS -New entrant -Loyalty of the customers towards competitors 

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OPPORTUNITIES Go-Green Concept Urbanization

Threats -Plastic Cup Industry 

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Adding up of machineries Expanding our market base New market offerings e.g. bag, Venturing into plastic cup manufacturing

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