Business Plan-paper Cups

  • April 2020
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  • Pages: 13
A BUSINESS PLAN PRESENTATION

Submitted by: 8115, 8123, 8138, 8140 & 8146 1

Market Research  Initial Capital Requirement  Means of Finance  Marketing Strategies  Financial Projections  Risk Analysis  SWOT analysis  Future Projections 

2

INDUSTRY RESEARCH: • INCREASE IN CONSUMPTION INCREASE IN NUMBER OF PLAYERS 







COMPETITORS RESEARCH • PRICING STRATEGY • MARKETING STRATEGY DISTRIBUTION STRATEGY 3

Potential Customers Research Urbanization  Environmental Awareness Go Go--Green Concept 

Reaction to new market offers Response to discounts and credit policies  Prefer higher discounts  Prefer relaxed credit terms 

4

Potential Customers Research

Urbanization

Reaction to new market offers







Environmental Awareness Go Go--Green Concept 

Response to discounts and credit policies  Prefer higher discounts  Prefer relaxed credit terms 5

Particulars Quantity Paper Cup 1 Mfg. Machine

Amount 8,00,000

Printing Machine Computer + Printer

4,00,000

Office Furnitures

1

35,000

25,000 6

Particulars

Rate

Amount

Equity Capital

16%

700,000

Bank Loan

12%

12,00,000

Total

19,00,000

7



Product



Pricing

Shapes  Sizes  Customized Cups Go Go--green Concept  Penetration Pricing



Promotion





Personal Marketing  Ads in Business Magazines  Internet Trade Directories  Yellow Pages 8

    

Profit and Loss A/C Balance Sheet Cash Flow Loan Amortization Table Depreciation Table

9

 

Injury while handling the machinery Fumes from the chemicals used in plant

10

STRENGTHS -Customization -Direct to Retailer supply. 

WEAKNESS -New entrant -Loyalty of the customers towards competitors 

11

 -

OPPORTUNITIES Go-Green Concept Urbanization

Threats -Plastic Cup Industry 

12

   

Adding up of machineries Expanding our market base New market offerings e.g. bag, Venturing into plastic cup manufacturing

13

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