Business Plan Of Pistachio

Business Plan

CONTENT Product Introduction LOGISTIC PLAN •Transportation •Packaging

MARKETING PLAN •Competition •Positioning •4 “p’s” in marketing •Swot Analysis

Product Introductıon •Antep pistachio is a durable hard-shelled fruit. •It has green-like collaring inside. •It has delicious and aromatic taste. •It has small or medium sized grains with limited cracking-ability.

LOGISTIC PLAN

Transportation Alternative 1 G.Antep – Mersin = 300 EURO Mersin – Genoa = 350 EURO Genoa – Germany = 1500 EURO TOTAL= 2150 EURO

8 days

Alternative 2 G.Antep – Mersin = 300 EURO Mersin – Hamburg = 655 EURO TOTAL = 955 EURO

17 days

PACKAGING 60 cm

50 cm

100 cm

PALETTE •Euro Palette is prerequisite for transpotation to European countries.

MARKETING PLAN

Proportions of The Major Pistachio Producing Countries

http://www.fao.org

Production - Consumption - Exportation Quantities of The Major Pistachio Producing Countries

http://www.fao.org/

WHY WE HAVE CHOSEN GERMANY ? •Germany is one of the major pistachio importers. •Germany is at the heart of Europe. •Turkish community in Germany.

MAIN PISTACHIO EXPORTERS TO GERMANY • Iran

60%

• USA

22%

• Turkey 17% • Other

http://www.fao.org/

1%

LEADING IMPORTER COUNTRIES of TURKISH PISTACHIOS

•Germany is the second major importer of the Antep pistachios with 17%

http://www.fao.org/

WHAT MAKES OUR PRODUCT UNIQUE? COLOUR Green

ANTEP

CALIFORNIA

TASTE Non-Aromatic

IRAN

Aromatic

Yellowish

Benefits of Antep Pistachio • 100 gr of Antep pistachio can meet % 35 part of bodie's daily protein, vitamin, B1 and phosphorus need. • There is no cholesterol in Antep Pistachio, besides it decreases cholesterol level in blood. Also it decreases the risk of chronic heart disease. • Antep Pistachio is superior to beef two times in terms of protein and four times in terms of phosphorus. • It is rich in vitamin E, B and C. •How much pistachios should we eat? Pistachio nuts have a high monounsaturated fat and protein content. Don't eat more than 30 nuts (18 g) more than four times a week.

SUPPLIER of ANTEP PISTACHIO • The only supplier for Antep pistachio is an institution called Southeastern Union. • The union sets the prices.

SUPPLY CHAIN FARMERS SOUTHEASTERN UNION OUR COMPANY WHOLESALERS END CONSUMER

POSITIONING

The 4 P’s of Pistachio Market

http://www.netmba.com/marketing/mix/

PRICE Our Cost

Pistachio Prices in German Market

•1 kg Antep pistachio cost us 2.2 Euro.

•Iranian Pistachio = 0.50 – 0.70 Euro per 100 gr.

•20 tons Antep pistachio cost us 44 000 Euro.

•Our Antep Pistachio = 0.80 – 1.30 Euro per 100 gr.

•Transportation cost us 955 Euro.

•Californian Pistachio = 1.50 – 2.00 Euro per 100 gr.

•Predicted expences are 4000 Euro. •Taxes are 1500 Euro. •TOTAL COST = 50455 Euro. •100 gr Antep pistachio cost us 0.25 Euro. •Wholesalers make 0.30 Euro profit from our product.

SWOT ANALYSIS

STRENGTHS • Turkey is the third largest pistachio producer country in the world, with approximately 13%. • The increase in production can be maintained with SAP by better irrigation systems. • There is no labour shortage in pistachio production, labour fees are cheeper.

WEAKNESSES • The current image of Turkish pistachio is quite weak. • The production rates are less than the productions of Iran and USA. • Producer organization is either lacking or very weak. • Marketing possibilities are very low since the product line is very limited.

OPPORTUNITIES • Liberalization of international commerce for the product. • Turkey’s convenient location to Germany. • Nut market is one of the fastest growing markets. • Free trade opportunity with the help of EU.

THREATS • Consumer tastes and preferences towards processed products are constantly changing in international markets. • There is a strong competition among pistachio producing countries. • We depend on a single supplier of antep pistachio. •There is too much bureaucracy in exporting.

THANK YOU BÜNYAMİN GÜLER CEM YÜCESAN GÖRKEM ŞALLI SERCAN SERT