Business Plan Development Checklist.docx

Cleveland clinic acquiring RightEye LLC

(What I used for reference)

Checklist for BP paper: Section I - Executive Summary Section II - Company Overview ● SWOT we created for feasibility and analysis Section III - Industry Analysis: ● Market Overview ○ External environment, is this feasible/profitable ○ Who would by? ○ Competitors ○ Porters 5 Forces? ● Relevant Market Size Section IV - Customer Analysis ● Target Customers ○ Explanation of selling to teams, individuals, other companies, hospitals ● Customer Needs ○ How can this serve the public? Section V - Competitive Analysis ● Direct Competitors ● Indirect Competitors ● Competitive Advantages Section VI - Marketing Plan ● Products & Services ○ Services to sports teams ○ Services to individuals (B2C services for health care, wellness, etc.) ○ Services to corporations (B2B services for employee use) ● Pricing ● Promotions Plan ● Distribution Plan Section IX - Financial Plan (might be necessary considering the lecture on Financial Analysis) ● Revenue Model ● Financial Highlights ● Funding Requirements/Use of Funds ● Exit Strategy The next two sections might be optional, not sure how important they are to us

Cleveland clinic acquiring RightEye LLC

Section VII - Operations Plan ● Key Operational Processes ● Milestones Section VIII - Management Team ● Management Team Members Section X - Appendix ● Supporting Documentation