Burton Snowboards
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Heather Tomlin BUS 101-060 M-W-F
Burton Snowboards
1. Describe some of the key environmental conditions that are influencing Burton Snowboards. •
Social factors- demographic characteristics and values.
•
Economic factors- income, expenditures, and resources that affect the cost of running the business.
•
Technological- inventions, innovations, and new designs
•
Competitive- competition in the area
•
Global trade
1. How does the Burton way address the environmental factors identified in question one?
•
Burton makes more than just snowboards, He makes everything for snowboarding. From snowboards, boots and bindings to travel bags, belts and apparel, Burton knows the wants’ and needs of snowboarders and fans...
1. Has Burton been able to shape the external environment in which it operates? Cite specific examples that support your answers. •
Yes, Burton has stimulated the growth of snowboarding worldwide through its efforts to get the sport accepted at resorts. Burton dominates the snowboard industry worldwide with global headquarters in Burlington, Vermont and international offices in Innsbruck, Austria and Tokyo, Japan. Burton depends on the fact” it is always snowing somewhere “and hits the market…
Burton Snowboards
1. Describe some of the key environmental conditions that are influencing Burton Snowboards. •
Social factors- demographic characteristics and values.
•
Economic factors- income, expenditures, and resources that affect the cost of running the business.
•
Technological- inventions, innovations, and new designs
•
Competitive- competition in the area
•
Global trade
1. How does the Burton way address the environmental factors identified in question one?
•
Burton makes more than just snowboards, He makes everything for snowboarding. From snowboards, boots and bindings to travel bags, belts and apparel, Burton knows the wants’ and needs of snowboarders and fans...
1. Has Burton been able to shape the external environment in which it operates? Cite specific examples that support your answers. •
Yes, Burton has stimulated the growth of snowboarding worldwide through its efforts to get the sport accepted at resorts. Burton dominates the snowboard industry worldwide with global headquarters in Burlington, Vermont and international offices in Innsbruck, Austria and Tokyo, Japan. Burton depends on the fact” it is always snowing somewhere “and hits the market…
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