Branding And Packaging

BRANDING AND PACKAGING

• Xerox Corporation is the world’s largest document management company. • Operations are guided by customerfocused and employee-centered core values, augmented by a passion for innovation, speed and adaptability.

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Chairman and CEO: Anne M. Mulcahy 2006 revenue: $16 billion 2006 income: $1.2 billion Employees: 53,700 worldwide, including 28,400 U.S. • Operates in: 160 countries • Founded: In 1906 as The Haloid Company; named Haloid Xerox in 1958; named Xerox Corporation in 1961

• Fortune 500 ranking: No. 142 • Key offerings include: Xerox iGen3®, DocuTech®, DocuPrint®, • Xerox Nuvera™, DocuColor®, Free Flow®, XMPie®. • . Its products include printing and publishing systems, digital multifunction devices (that can print, copy, scan and fax), digital copiers, laser and solid ink printers, fax machines, documentmanagement software and supplies, such as toner, paper and ink office equipment document outsourcing

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Printing and publishing Automatic punching pins Less paper wastage Higher productivity Multiple printing Toner is refilled automatic Light indicator when it required toner • Flexibility

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Printing and publishing Automatic punching pins Less paper wastage Higher productivity Multiple printing Toner is refilled automatic Light indicator when it required toner • Flexibility

FEATURES OF TOSHIBA • • • •

Improved quality. Photo zoom. Full color output. Better media print.1

• Features of canon: • • • •

Color picture copier. Pins holder . Media work. Productivity.

• It differs from production. • Highly quality, Since 1961. • In 2006, Xerox brought 14 new products to market that won more than 200 industry awards

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• Xerox is consistently ranked among the “Most Admired Companies” in the fortune magazine. • Technology improved . • It created good image in consumer mind set not only in copier, fax, printer in office equipment and business outsourcing. • these are the conditions to develop brand image