Branding And Intellectual Property In Trade In Services

REGISTRATION FORM Name : ______________________________ Email

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Tel

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Fax

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ORGANIZED BY KUALA LUMPUR MALAY CHAMBER OF COMMERCE

Company / Organization :__________________________ Business Nature : _______________________ Designation : __________________________ Yes, I would like to attend these courses.

DELIVERED BY WORLD TRADE INSTITUTE

(Please tick course to attend) Dealing With Offensive & Defensive Interest In Malaysia’s International Commitments In Trade In Services

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& INTELLECTUAL PROPERTY IN TRADE IN SERVICES 10th - 11th November 2009 Palm Garden IOI Resort Putrajaya

Liberalizing The Malaysian Services

A Programme Under The Service Sector Development Fund of Malaysia Industrial Development Authority

Sector & Accessing Foreign Branding & Intellectual Property In Trade In Services Please return the duly completed application form to: KLMCC No 79C, Level 3, Damai Complex, Jln Datuk Hj Eusoff, 50400 Kuala Lumpur

Closing Date : 30th October 2009 (Friday) Participation Fee : Free of Charge

Attn To : En Khazali / Mr K. Tharmapalan / Mrs Rusmawati Email : [email protected], [email protected], [email protected], [email protected] Tel: 03 4042 4711 Fax: 03 4042 1540

Registration is based on first come first serve basis which limited for 50 participants only

CONTENTS & STRUCTURE Day 1 : 10

BRANDING & INTELLECTUAL

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Day 2 : 11th November 2009

9.00 am to 4.00 pm

PROPERTY IN TRADE IN SERVICES

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CONTENTS & STRUCTURE

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Sufian Jusoh, World Trade Institute, Bern

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Dr. Kenneth Sorensen,

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The opening of some segments of the economy to the “global market” has always been feared

9.00 am to 4.00 pm

US Patent Agent,

Array Capital Management LLC, New York. •

Affandy Faiz, Francorp Malaysia,

their market position. In reality, the liberalization of

Lumpur

means reduced costs of production and increased productivity at the domestic level and more business opportunities abroad.

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Dr. Kenneth Sorensen, US Patent Agent, Array Capital Management LLC, New York.

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Affandy Faiz, Francorp Malaysia, Kuala Lumpur

INTELLECTUAL PROPERTY AND TRADE IN SERVICE

MANAGING INTELLECTUAL PROPERTY AND TRADE IN SERVICES

the services does not only mean increased competition for the domestic industries, but it also

Sufian Jusoh, World Trade Institute, Bern.

Kuala

because of its implications on the business of the industries involved, which are afraid of loosing

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This part will discuss the general issues on intellectual property, trade marks, patents (such as

This part discusses the importance of intellectual

patenting

trade

property management including what is intellectual

secrets, etc. and the relevant international and

property management, how to create an internal

domestic law on intellectual property.

system on intellectual property management

business

plans),

copyrights,

st

Nevertheless,

with

increased

business

opportunities and competition at home and abroad,

In addition, during the 1 day participants will also The session also discusses intellectual property

discuss:

audit and intellectual property valuation in trade in

service providers may have to start differentiating themselves from competitors in the same business sector

through branding

protection property.

and

which

management

also of

involve

intellectual

1. how to protect trade and services mark at the domestic and international levels, 2. the relevant issues on copyrights and trade in services, and 3. the

concepts

of

trade

secrets

and

confidential information in the domestic and international frameworks.

services.