Brandialog Corporate Presentation

Gain insights by truly engaging with consumers. Innovate by tapping into lead users.

Solutions “I regret not having had this idea (Brandialog). It is admirable” Xavier Huberland, Marketing Director, RTL

Brandialog’s unique solutions are built on 3 axis. First, our online community on brandialog. com supports brands in their interactions with lead users in all industries. Second, our private spaces provide invitation-only forums for companies willing to engage with a set of consumers of their choice, in a private setting. Last, we develop custom solutions for companies willing to build a tailored community for their own site or a new one, be it private or public Brandialog.com tools and community • Interact with registered consumers on Brandialog • Gather spontaneous consumer ideas, opinions, and enable C2C interactions (comments, votes) • Request feedback on new ideas, concepts, products & features, marketing material.

Private spaces

Custom solutions

• Invite lead users, representative consumers to participate in a private community • Get professional moderation and ongoing reactions, throughout the year and build a loyal and dedicated community • Get online events (e.g. focus groups)

•G  et your very own community solution to your site (grey labeling) •B  uild with us communities for self-support •G  et ad hoc sites for special campaigns

Lead users raise their fingers

In an open, idea-oriented and multibrand environment the opportunities to attract and identify lead users are higher than on any monobrand site or solicited consumer forums

Gain insights, listen, talk, measure

Invited and uninvited visitors of a brand’s wall provide opinions, review, ratings which are then aggregated to inspire and guide decision-making while easing the work of customer service (self-support among users)

Get foresights, challenge, disrupt

Make a call for disruptive ideas as well as a call for feedback on its own ideas. Participants collaborate on product design, development, services, promotions, etc.

Get more with private spaces

Invite users with the adequate profile into private virtual places where companies have asynchronized and secure discussions, reviews and ideastorming sessions with selected group of user, with all features of Brandialog made available

Custom solutions

We develop tailor-made consumer engagement solutions adapted to the specific attributes and needs of companies. We combine the best of Web experts, consumer engagement expertise and marketing to support you

About Brandialog In a world of ever more proactive, online consumers, Brandialog is a provider of unique online solutions supporting companies to engage with consumers for innovation and marketing

Why “Our thoughts go in the same direction as Brandialog. You are the first to come to us with such an approach” Tom Van Dijck, Manager Consumer Intelligence, Belgacom

Faster, better products and services through online customer communities • Customer communities offer a more open, loyal, engaged set of consumers to build in-depth consumer insights • Your community is available all year long and can be easily tapped into by every department : from research to marketing and customer service • We provide a public community, giving easy and fast access to feedback and insight, unsolicited ideas and suggestions for improvement • We provide private communities for discussing more confidential topics within a targeted set of consumers • We provide custom solutions to meet your business objectives, by tailoring our platform to your needs. Call to reaction by brand

What A leading provider of solutions for end-to-end consumer engagement Brandialog’s mission • Brandialog’s mission is to provide online solutions and expertise to truly engage with consumers at every step of the value chain, from initial ideas to prototyping and marketing campaign designs • Brandialog is delivering the best-of-breed tools and expertise to ensure consumer engagement is tailored to the company’s specific needs and will tap into the right user base • At Brandialog, we only provide the best – experts, solutions, tools and ideas and we put you and your engagement with the consumers first, ahead of our interests

Question and answer

What we deliver to consumers Truly connect with brands you love Enjoy the dialog opportunity, through a convenient single place to interact with brands, enjoy social interactions with other users, and express yourself to get heard by brands!

Get recognized and rewarded Get recognized and rewarded for your contribution by the brands and other consumers. Become a celebrity on Web TV through interviews of best idea provider, get gifts/special offers for your contribution

Feel part of a community Feel truly part of a community committed to a or more brand(s), to help them provide better products, closer to your needs

Home page

Brands home page

Newsfeed

Your ideas

Page of a brand

What makes us distinctive Comprehensive • Only provider to provide the full range of consumer engagement solutions

Innovative • Innovative features to support blended interactions of brands and consumers and among consumers • Unique online community and portal on brandialog.com, giving access to all brands

Expertise • Our management and experts are recognized marketing and innovation experts dedicated to support companies in the consumer engagement journey – they laid out the managerial concept of ‘end-to-end consumer engagement’

What we deliver to companies Needs & ideas • Gather new ideas, test new ideas for brands • Understand needs, preferences, and spot trends

Design and Development • Gather feedback and ideas on new features, packaging, names, catch phrases… • Crowdsource through ‘voting’ on specific features • Test prototypes and designs

Marketing • Prioritize products/services roll-out • Test out promotional package, marketing campaigns • Encourage viral or buzz behavior of “lead” consumers

Sales and channels • Assist lead generation process • Mandate member as extension of sales function (referall/eyeball program)

Customer support • Gather customer feedback improving existing products • Save costs by letting users solve other user’s questions vs your employees

Widget on your web site

Tool for brand reps.

They love...

“I could use it in Belgium because it is our test market, but I’ll need it everywhere in Europe” Michel Loeb, CEO, Chiquita Europe

Engage with us Alexandre Vandermeersch, CEO [email protected] Previously worked as senior project manager for McKinsey&Company in Brussels (Innovation, marketing, business development) Previous work experience at Procter&Gamble MBA from IESE Business school (Barcelona) Background in computer sciences engineering

Patrick Willemarck, Executive Chairman [email protected] • 25 years of experience in advertising and marketing • Author of award-winning book on innovation • Previously CEO of advertising agencies: Grey, Young&Rubicam, Lowe • Teacher at Solvay Business school • MD of the Belgian Management and Marketing association