Brand In Store
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- Words: 247
- Pages: 21
RETAIL IN-STORE ADVERTISING….
Presented by: Hitesh Patel Sudhir Patel Jayant Behra Piyush Jain Karan Soni
1
2
POWERFUL PURCHASING DECISION INFLUENCE
3
LOCATION SPECIFIC MESSAGING
4
GET CLOSE TO THE CUSTOMER!!
5
70% of buying decision are taken instore Importance to optimize your in-store presence
Use innovation to create innovative in-store environment • When Stimulated • Breaking Thru the Clutter 6
In-Store Advertising methods Interior digital signage
7
Sampling & Demonstrations
8
Advertising on Baskets & Trolleys
9
Shelf Display
10
Off-Shelf Displays
11
Cardboard Display
12
The most economic & Effective mode of in-store advertisement is:
13
The Epitome of “Narrow Cost” Advertising
14
CHANGING MARKETING ENVIROMENT The Loss of Effectiveness in the Traditional Advertising Vehicles: •TV •Radio •Print Rethink Marketing Budgets Due to Dramatic Changes in the Marketplace. 15
Over 2/3 of All Brand Buying Decisions Are Made In-Store
Prior Decisions
In-Store Decisions 16
Super Link SUPER MARKET RESERCH RESULTS BRAND CATEGORY
Ready to Eat Cereal Tea Laundry Detergent Toothpaste-pvt. Label Condensed Milk Potato Chips Juice Tomato Juice Toothpaste
% SALES INCREASE Due To In-store Ads
13.6% 9.7% 19.0% 42.8% 7.1% 3.8% 14.2% 18.5% 3.4%
17
BENEFITS TO ADVERTISERS
TARGETED REACH
INCREASED SALES
LOWER COST
GREATER IMPACT
18
BENEFITS TO ADVERTISERS INCREASED SALES Improve Communications with Retailers/Stores
Advertising & Promotion Vehicle
OBJECTIVE Value Added
Influence Store
Retail Service
Performance
19
“The Only Place Where the Product, Consumer, and Message All Come Together”
Where 100% of the Cash Changes Hands
20
21
nK ThA
YoU
!!!
Presented by: Hitesh Patel Sudhir Patel Jayant Behra Piyush Jain Karan Soni
1
2
POWERFUL PURCHASING DECISION INFLUENCE
3
LOCATION SPECIFIC MESSAGING
4
GET CLOSE TO THE CUSTOMER!!
5
70% of buying decision are taken instore Importance to optimize your in-store presence
Use innovation to create innovative in-store environment • When Stimulated • Breaking Thru the Clutter 6
In-Store Advertising methods Interior digital signage
7
Sampling & Demonstrations
8
Advertising on Baskets & Trolleys
9
Shelf Display
10
Off-Shelf Displays
11
Cardboard Display
12
The most economic & Effective mode of in-store advertisement is:
13
The Epitome of “Narrow Cost” Advertising
14
CHANGING MARKETING ENVIROMENT The Loss of Effectiveness in the Traditional Advertising Vehicles: •TV •Radio •Print Rethink Marketing Budgets Due to Dramatic Changes in the Marketplace. 15
Over 2/3 of All Brand Buying Decisions Are Made In-Store
Prior Decisions
In-Store Decisions 16
Super Link SUPER MARKET RESERCH RESULTS BRAND CATEGORY
Ready to Eat Cereal Tea Laundry Detergent Toothpaste-pvt. Label Condensed Milk Potato Chips Juice Tomato Juice Toothpaste
% SALES INCREASE Due To In-store Ads
13.6% 9.7% 19.0% 42.8% 7.1% 3.8% 14.2% 18.5% 3.4%
17
BENEFITS TO ADVERTISERS
TARGETED REACH
INCREASED SALES
LOWER COST
GREATER IMPACT
18
BENEFITS TO ADVERTISERS INCREASED SALES Improve Communications with Retailers/Stores
Advertising & Promotion Vehicle
OBJECTIVE Value Added
Influence Store
Retail Service
Performance
19
“The Only Place Where the Product, Consumer, and Message All Come Together”
Where 100% of the Cash Changes Hands
20
21
nK ThA
YoU
!!!
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