Brand Awareness Of Airtel

“Brand Awareness of Airtel”

By Satyanarayana V

INTRODUCTION TO BRAND AWARENESS

In this competitive world, the “Brand plays an important role and a brand is very prominent asset owned by an organization. Brand is endowed with awareness, perceived quality, associations and brand loyalty. Brand is presented as creative idea.

TYPES OF BRANDS

Brand

Manufacturer Brand

National Brand

Private Brand

Single Brand

Multiple Brand

Family Brand

STATEMENT OF THE PROBLEM

This project has mainly been taken up to understand the brand awareness, buying motives to ensure the “Brand awareness towards AirTel Mobile connection” apart from this, it is to understand the new opportunities in the market for the improvement of brand awareness and sales towards the products.

COMPANY PROFILE •

BHARTI ENTIREPRISES has been at the forefront of technology and has revolutionized telecommunications with its world class products and services established in 1976. • Bharti has been a pioneering force with the telecom sector with many firsts and innovations to its credit . • Bharti also manufactures and exports telephones terminals and cordless phones.

Bharti tele-ventures current business includes: • • • •

Mobile service Fixed line National and international long distance service VSAT, Internet service and network solutions Bharti tele-venture is India’s leading private sector provides of telecommunication service based on its strong customer base consisting 8.28 million mobile.

ORIGIN OF THE ORGANISATION • AirTel comes from Bharti enterprises Ltd • AirTel provides a range of services, which includes postpaid and prepaid • It is a leading cellular service provide with a footprint of services in 15 states covering all 4 metros. It has 4.5 million satisfied customers

AIRTEL AS A BRAND • The AirTel brand image is created through consistent application of a carefully developed visual identity • AirTel visual identity helps to create instant brand recall and strengthens the relationship that it audience have with it. • The AirTel visual identity has different elements that work together to create a strong and consistent for the brand.

The most important of these are As Follows:

• The AirTel logo • The AirTel Image style • The AirTel typographical style • The AirTel color palette

Services Of The Organization • • • • • •

Fun Unlimited Mobile Plus Anytime anywhere Business on the Move Call Management Others

SUGGESTIONS: • That AirTel should make their plans more economical for all classes. • That AirTel should focus on the age group of 50 and above. • That AirTel should make new and lucrative strategies and schemes separately for students and pensioners to make them brand loyal. • That AirTel should focus more on music, theme of advertising than the brand ambassador. • That no doubt AirTel is a popular brand. it should creates brand identity extends to rural and remote areas too.

CONCLUSIONS : It is concluded that the over all field of AirTel is appreciable, If AirTel continues its brand identify, awareness, image and service as it is doing now it would not be exaggerating AirTel may force other brands vanish from the market. “AirTel has swept the market in a true sense”