Brand Audit Of Colgate Submitted To:

BRAND AUDIT OF COLGATE SUBMITTED TO: PROF . ARVIND TRIPATHY

 In

COLGATE

1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".

 In

1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "ColgatePalmolive Company", the current name.

 Today,

Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.

BRAND LINE EXTENSION

ØDental cream ØTotal 12 ØSensitive ØMax fresh

BRAND AWARENESS ØRefers to how aware customers and potential customers are of the business and its products. ØOut of 50 sample size about 100% of the respondents are aware of this brand and its

BRAND AWARENESS

BRAND

RECALL :

BRAND

ASSOCIATION

:

DEEPIKA PADHUKONE KATRINA KAIF SAIF ALI KHAN DENTIST JUHI CHAWLA

BRAND IMAGE

BRAND ASSET VALUATOR

BRAND PERSONALITY

BRAND LOYALTY

BRAND STRENGTH

BRAND VISIBILITY

BRAND VALUE

DOLLARMETRIC

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