Br Dc Lesson-2

BUSINESS RESEARCH DATA COLLECTION LESSON-2 BY A K BHANJA

QUESTIONNAIRE • TYPES: b.STRUCTURED/ STANDARDIZED: c.UNSTRUCTURED: MODES OF SENDING QUESTIONNARE: E.PERSONAL DELIVERY F.ATTACHING QUESTION TO A PRODUCT G.ADVERTISING IN NEWS PAPER OR MAGAZINE H.NEWS STAND INSETS

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ADVANTAGES and DISADVANTAGES OF QUESTIONNARE

ADVANTAGES: • less costly • Can cover extensive geographical area • Reaching to one and all • Respondent can complete at their convenience • Anonymity • Free from researcher bias • Personal and economic data can be obtained accurately DISADVANTAGES: j. Poor response rate k. Cant work for illiterate 3

TYPES OF QUESTION A. BACKGROUND QUESTION: used to obtain demographic characteristic of the group being studied. Ex. Age, sex, grade, B. MULTIPLE CHOICE/ CLOSE-END QUESTION: Most common type used C. INTENSITY QUESTION: a special form of multiple choice question, is used to measure intensity of the respondent’s feeling on the subject D. FREE RESPONSE? OPEN_END QUESTION: this type requires respondents to answer the questions in their own words

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QUESTION CONSTRUCTION Following points to be taken into consideration while constructing the questionnaire: b.Keep the language simple c.Keep the question short d.Keep the number of questions to a minimum e.Limit each question to one idea or concept f. Do not ask leading question g.Use subjective terms such as good, fair,

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QUESTION CONSTRUCTION…..cont a. Allow for all possible answer b. avoid emotional or morally charged question c. Understand the should-would question d. Formulate question and answer to obtain exact information and to minimize confusion e. Include few question that can serve as check on the accuracy and

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PRE-TEST( PILOT TEST) THE QUESTIONNAIRE • This is the most important step in preparing your question • The purpose is “ how will your cover letter motivate your respondents and how clear your instructions , question and answers are “

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NON-RETURNS • Those questionnaire which do not return from respondents due to various reasons • To overcome this use followings: c.Use follow-up d.Use high level sponsorship e.Make questionnaire attractive, simple to fill out and easy to read f. Keep the questionnnaire as short as possible g.Use your cover letter to motivate the person to return them h.Use inducement to encourage a reply

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