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De La Salle University - Dasmariñas
BISTRO ANIMO
(+63)935-3561272 / (+63)945-253-2092 Galang, Renei Arnei S. Negrosa, Gerald Allen R. Torres, Jrem Rielt C. Francsico, Joseph Friday, March 08, 2019 Gatdula, Irma B.
Contents I. Title Page II. Content Page III. Introduction IV. Our Business A. The Background B. The Location C. The Premises V. Our Products and Services A. Main Features B. The Unique Selling Points VI. Our Team A. Ourselves B. Colleagues and Employees VII.
The Market A. Customers B. The Competitors
VIII.
Our Objectives A. Short Term B. Medium Term C. Long Term
IX. Profit Budget X. Cash Flow Forecast XI. Financial Requirements XII.
Appendices
Introduction This business plan is for Bistro Animo, owned and operated by Renei Arnei Galang and Gerald Allen Negrosa. It will be a multicultural cafeteria which will serve customers desiring Philippine coffee and local delicacies. Bistro Animo seeks to meet the needs of the varied and growing student population of the De La Salle University- Dasmariñas Campus area by being the first to offer authentic Philippine Coffee and local delicacies inside the campus and a free delivery in any point inside the De La Salle University – Dasmariñas Campus. Food from this cafeteria will be prepared primarily from Filipino food products. This restaurant will seek to create an Old Filipino atmosphere. Local music and culture will be incorporated into the restaurant through paintings, murals, and Filipino classic music. The restaurant's location is in the heart of the De La Salle University – Dasmariñas Campus. The restaurant's size of 100 square meters will consist of the cooking area with refrigerator and freezer, counter eating area, dining area, waiting area for takeout food, and restroom. Planned financing for the cafeteria is initially directed toward personal savings and the Student Loan Program, with later reinvestment of earnings. Bistro Animo needs 780,000.00 Php to begin business. Plans are to borrow 500,000.00 Php from the Student Loan Program and 280,000.00 Php of the owner's savings. The money will be used to buy and lease equipment, pay rent, pay employees, pay product vendors, and meet various other expenses. Planned schedule for repayment of this loan is in the amount of 24,000 Php per month including interest. The management expects to repay the entire loan within two years of the loan date. There will be three full-time employees and the owner: a cashier, two cooks, and the owner/manager. Management plans to adopt a "just in time inventory system" to avoid unnecessary refrigeration and excess stock. To effectively and efficiently manage the inventory, there will be an independent buyer for the restaurant.
Our Business The Background Bistro Animo will be the first cafeteria to offer De La Salle University – Dasmariñas Students a peaceful and quiet place where they can study, make reports, homework and relax while having the desired Philippine coffees and local delicacies to relieve their needs. The operators experiences of having a hard time to find a quiet and relaxing place to do school works leads them to build a business that will benefit both the management of Bistro Animo and the students of De La Salle University – Dasmariñas by giving a place for them the needs of a typical student inside the campus. The Location Bistro Animo will be located beside the De La Salle University – Dasmarinas Square Canteen, near the Ladislao Diwa Hall and the Gregorio Montoya Hall. There is direct access from the Magdiwang Gate (Gate 3). Also, there is access from other smaller connecting streets. You can also access the Bistro Animo from the other gates of the campus such as the Magdalo Gate (Gate 1) and the Magpuri Gate (Gate 2). There are two coffee shops within the campus of the proposed business site. This area was chosen as it is the most accessible area for the entire employee and the students of the De La Salle University Dasmariñas. The Premises The floor plan will include 15 square meters back office and 85 square meters for the coffee bar, which will include a seating area with 30 tables, a kitchen, a storage area and 2 comfort rooms. The space in the coffee bar will be approximately distributed the following way – 40 square meters for the seating area, 30 square meters for the production area, and the remaining 15 square meters for the customer service area.
Our Products and Services Main features Bistro Animo is planned to provide meals that will take the customer on a culinary adventure. It is evident that natural food is more nutritious and healthy for the body, and Bistro Animo plans to provide this healthy menu. The restaurant will prepare mostly fresh food products, using only a minor and unavoidable portion of frozen food products. The Bistro Animo menu has been created quite differently from the Philippine menu. Though food items may be similar to other foods, the special spices, ingredients, and methods of preparation will provide a unique flavor unmatched by any other. The menu has been created by the operators from the variety of Philippine coffees and local delicacies. They sincerely hopes that customers will enjoy the entrees. The marketing plan for this cafeteria is designed to incorporate the customer as a share benefactor in the profitability of this business. The goal and profitability of this restaurant will be attained through the guarantee of customer satisfaction. There is provision for additional menu items. Customer suggestions and evaluations will be considered. Bistro Animo expects to build an enormously successful cafeteria through emphasis on product and service. Quality work produces more than just a steady income, it leads to an endless stream of referrals, more business, and higher profits. New competitors pose a threat to related and existing businesses, however Bistro Animo policies will constitute a strategy that will be oriented toward creating the highest quality image possible—fresh, high quality food products, provided with outstanding service. The impact of social and economic concerns in the community plays a vital role in the success of a business. In turn, Bistro Animo will strive to contribute to the community through charities, participation in anti-drug programs, and employment of area residents.
The Unique Selling Points Bistro Animo is aiming to obtain customers to purchase our products even in the middle of the work hours or the school hours by offering a free delivery inside the De La Salle University – Dasmariñas Campus for us to obtain a unique way to give the Lasallian employees and students a satisfaction they needed in the amount that fits their needs.
Our Team Ourselves The management of employees in the service industry involves several interrelated personnel activities: recruitment, selection, training, compensation, and supervision. The goals of this process are to obtain, develop, and retrain employees. Bistro Animo will employ between two or three people in the future. Recruitment of retail personnel will be done through sources of potential employees from educational institution, employment agencies, employee recommendations, and from within the business when it expands.
Colleagues and Employees Compensation would include direct monetary payments and as the business progressed, some indirect payments will be paid to full-time employees. Because this is a small business, personnel will be paid a comfortable wage and possible bonuses. Total compensation would be fair to both the employees and the business. In the event of a difficult situation, the business banker, lawyer, insurance agent, and accountant would be consulted. The manager would be responsible for organizing money, pricing, handling produce, equipment, and people resources. The manager will also arrange the organizational environment so that employees can achieve their own goals by directing their efforts toward business objectives. Employees will be responsible to give friendly, courteous, helpful, and honest service at all times. The Bistro Animo image will be built around the special services offered.
The Market Customers
Bistro Animo plans to provide students and the employees of the De La Salle University – Dasmariñas an experience they would want to experience again and again by giving a peaceful atmosphere inside the cafeteria where they can enjoy the murals, paintings, music and the products we offer that the customers will surely love.
Bistro Animo also aims to provide students of the De La Salle University - Dasmariñas Campus a work space for their assignments and other activities while having the Bistro Animo’s variety of Philippine coffees and local delicacies.
The Competitors
Café De Oriente. Café the De Oriente is a coffee shop and restaurant from Chef Elmer Food Solutions Corp. (CHEFSCORP) located inside the De La Salle University – Dasmariñas Campus at the CTHM Building. Offering a variety of pastries and drinks.
Café Museo. Café Museo is a self-service cafeteria inside the Campus of De La Salle University – Dasmariñas. Offering Chinese and Filipino cuisines and takes reservations, walk- ins and catering services.
Our Objectives Short term To provide good and convenient experience to the De La Salle University – Dasmariñas employees and students and to be recognized as the best cafeteria in the campus increase the quality of the products offered by our company. Medium term Create a solid concept in the industry and track performance in order to begin expanding to other markets. Achieve up to 20 percent net profit margin within the first 12 months. Long term Achieve the 50 percent net profit mark within the first 24 months and maintain the services and products offered by our company and expand the business not on through the campuses of the De La Salle Universities but also the entire country.
Profit Budget The desired profit by the end of the year is decided before opening, is 500,000.00 Php. Through continuous planning, profits are to be increased every year by 30 to 50 percent after the first year. While expecting to make money, the main motivation is not wealth, but to do something extremely well. Recognizing that money is an important factor in running a business, We have decided not to use profits as a route to wealth, but as an indicator of the success of the business. Bistro Animo must make enough profit to provide continuous growth through reinvestment. There must be a profit after all normal business expenses have been accounted for, including fair wages for the owner.
Cash Flow Forecast Months
Anticipated Sales
Value of Start Up
Other source of
Loan
Cash or equity
1
30,000.00 Php
20,833.33 Php
N/A
2
50,000.00 Php
20,833.33 Php
N/A
3
48,000.00 Php
20,833.33 Php
N/A
4
45,000.00 Php
20,833.33 Php
N/A
5
33,000.00 Php
20,833.33 Php
N/A
6
42,000.00 Php
20,833.33 Php
N/A
7
61,000.00 Php
20,833.33 Php
N/A
8
58,000.00 Php
20,833.33 Php
N/A
9
70,000.00 Php
20,833.33 Php
N/A
10
68,000.00 Php
20,833.33 Php
N/A
11
65,000.00 Php
20,833.33 Php
N/A
12
71,000.00 Php
20,833.33 Php
N/A
Financial Requirements Bistro Animo is a cafeteria that focuses a target market of not only the Lasallians but also aims to expand and develop into a larger scale of business. In order for us to start a business of a cafeteria, we are in the point of investing to meet the specific needs of our business and will be using the loaned fund and the joint owners saving for the following:
Rent or premises cost
240,000.00 Php
Business Rates
50,000.00 Php
Insurance
50,000.00 Php
Staff costs
8,000.00 Php * 5
Start Up Loan monthly repayment
20,833.33 Php (First month)
Professional fees
50,000.00 Php
Equipment Purchase or leasing
300,000.00 Php (24 Months)
Marketing and Advertising expenses
10,000.00Php
Total
760,883.33 Php
Appendices Cash Out Flow Rent or premises cost
240,000.00 Php
Business Rates
50,000.00 Php
Insurance
50,000.00 Php
Staff costs
8,000.00 Php * 5
Start Up Loan monthly repayment
20,833.33 Php (First month)
Professional fees
50,000.00 Php
Equipment Purchase or leasing
300,000.00 Php (24 Months)
Marketing and Advertising expenses
10,000.00Php
Total
760,883.33 Php
Anticipated Cash In Flow Months
Anticipated Sales
Value of Start Up
Other source of
Loan
Cash or equity
1
30,000.00 Php
20,833.33 Php
N/A
2
50,000.00 Php
20,833.33 Php
N/A
3
48,000.00 Php
20,833.33 Php
N/A
4
45,000.00 Php
20,833.33 Php
N/A
5
33,000.00 Php
20,833.33 Php
N/A
6
42,000.00 Php
20,833.33 Php
N/A
7
61,000.00 Php
20,833.33 Php
N/A
8
58,000.00 Php
20,833.33 Php
N/A
9
70,000.00 Php
20,833.33 Php
N/A
10
68,000.00 Php
20,833.33 Php
N/A
11
65,000.00 Php
20,833.33 Php
N/A
12
71,000.00 Php
20,833.33 Php
N/A
References https://www.startuploans.co.uk/cash-flow-forecast-template/ https://www.infoentrepreneurs.org/en/guides/budgeting-and-business-planning/ https://www.entrepreneurmag.co.za/advice/business-plans/sample-business-plans-link/coffeeshop-business-plan/# https://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-06/CaribbeanCafe-Business-Plan.html https://www.bplans.com/coffee_shop_business_plan/appendix_fc.php https://www.bplans.com/coffeehouse_business_plan/executive_summary_fc.php https://dlsud.edu20.org/student_lessons/list/1248055
BISTRO ANIMO
(+63)935-3561272 / (+63)945-253-2092 Galang, Renei Arnei S. Negrosa, Gerald Allen R. Torres, Jrem Rielt C. Francsico, Joseph Friday, March 08, 2019 Gatdula, Irma B.
Contents I. Title Page II. Content Page III. Introduction IV. Our Business A. The Background B. The Location C. The Premises V. Our Products and Services A. Main Features B. The Unique Selling Points VI. Our Team A. Ourselves B. Colleagues and Employees VII.
The Market A. Customers B. The Competitors
VIII.
Our Objectives A. Short Term B. Medium Term C. Long Term
IX. Profit Budget X. Cash Flow Forecast XI. Financial Requirements XII.
Appendices
Introduction This business plan is for Bistro Animo, owned and operated by Renei Arnei Galang and Gerald Allen Negrosa. It will be a multicultural cafeteria which will serve customers desiring Philippine coffee and local delicacies. Bistro Animo seeks to meet the needs of the varied and growing student population of the De La Salle University- Dasmariñas Campus area by being the first to offer authentic Philippine Coffee and local delicacies inside the campus and a free delivery in any point inside the De La Salle University – Dasmariñas Campus. Food from this cafeteria will be prepared primarily from Filipino food products. This restaurant will seek to create an Old Filipino atmosphere. Local music and culture will be incorporated into the restaurant through paintings, murals, and Filipino classic music. The restaurant's location is in the heart of the De La Salle University – Dasmariñas Campus. The restaurant's size of 100 square meters will consist of the cooking area with refrigerator and freezer, counter eating area, dining area, waiting area for takeout food, and restroom. Planned financing for the cafeteria is initially directed toward personal savings and the Student Loan Program, with later reinvestment of earnings. Bistro Animo needs 780,000.00 Php to begin business. Plans are to borrow 500,000.00 Php from the Student Loan Program and 280,000.00 Php of the owner's savings. The money will be used to buy and lease equipment, pay rent, pay employees, pay product vendors, and meet various other expenses. Planned schedule for repayment of this loan is in the amount of 24,000 Php per month including interest. The management expects to repay the entire loan within two years of the loan date. There will be three full-time employees and the owner: a cashier, two cooks, and the owner/manager. Management plans to adopt a "just in time inventory system" to avoid unnecessary refrigeration and excess stock. To effectively and efficiently manage the inventory, there will be an independent buyer for the restaurant.
Our Business The Background Bistro Animo will be the first cafeteria to offer De La Salle University – Dasmariñas Students a peaceful and quiet place where they can study, make reports, homework and relax while having the desired Philippine coffees and local delicacies to relieve their needs. The operators experiences of having a hard time to find a quiet and relaxing place to do school works leads them to build a business that will benefit both the management of Bistro Animo and the students of De La Salle University – Dasmariñas by giving a place for them the needs of a typical student inside the campus. The Location Bistro Animo will be located beside the De La Salle University – Dasmarinas Square Canteen, near the Ladislao Diwa Hall and the Gregorio Montoya Hall. There is direct access from the Magdiwang Gate (Gate 3). Also, there is access from other smaller connecting streets. You can also access the Bistro Animo from the other gates of the campus such as the Magdalo Gate (Gate 1) and the Magpuri Gate (Gate 2). There are two coffee shops within the campus of the proposed business site. This area was chosen as it is the most accessible area for the entire employee and the students of the De La Salle University Dasmariñas. The Premises The floor plan will include 15 square meters back office and 85 square meters for the coffee bar, which will include a seating area with 30 tables, a kitchen, a storage area and 2 comfort rooms. The space in the coffee bar will be approximately distributed the following way – 40 square meters for the seating area, 30 square meters for the production area, and the remaining 15 square meters for the customer service area.
Our Products and Services Main features Bistro Animo is planned to provide meals that will take the customer on a culinary adventure. It is evident that natural food is more nutritious and healthy for the body, and Bistro Animo plans to provide this healthy menu. The restaurant will prepare mostly fresh food products, using only a minor and unavoidable portion of frozen food products. The Bistro Animo menu has been created quite differently from the Philippine menu. Though food items may be similar to other foods, the special spices, ingredients, and methods of preparation will provide a unique flavor unmatched by any other. The menu has been created by the operators from the variety of Philippine coffees and local delicacies. They sincerely hopes that customers will enjoy the entrees. The marketing plan for this cafeteria is designed to incorporate the customer as a share benefactor in the profitability of this business. The goal and profitability of this restaurant will be attained through the guarantee of customer satisfaction. There is provision for additional menu items. Customer suggestions and evaluations will be considered. Bistro Animo expects to build an enormously successful cafeteria through emphasis on product and service. Quality work produces more than just a steady income, it leads to an endless stream of referrals, more business, and higher profits. New competitors pose a threat to related and existing businesses, however Bistro Animo policies will constitute a strategy that will be oriented toward creating the highest quality image possible—fresh, high quality food products, provided with outstanding service. The impact of social and economic concerns in the community plays a vital role in the success of a business. In turn, Bistro Animo will strive to contribute to the community through charities, participation in anti-drug programs, and employment of area residents.
The Unique Selling Points Bistro Animo is aiming to obtain customers to purchase our products even in the middle of the work hours or the school hours by offering a free delivery inside the De La Salle University – Dasmariñas Campus for us to obtain a unique way to give the Lasallian employees and students a satisfaction they needed in the amount that fits their needs.
Our Team Ourselves The management of employees in the service industry involves several interrelated personnel activities: recruitment, selection, training, compensation, and supervision. The goals of this process are to obtain, develop, and retrain employees. Bistro Animo will employ between two or three people in the future. Recruitment of retail personnel will be done through sources of potential employees from educational institution, employment agencies, employee recommendations, and from within the business when it expands.
Colleagues and Employees Compensation would include direct monetary payments and as the business progressed, some indirect payments will be paid to full-time employees. Because this is a small business, personnel will be paid a comfortable wage and possible bonuses. Total compensation would be fair to both the employees and the business. In the event of a difficult situation, the business banker, lawyer, insurance agent, and accountant would be consulted. The manager would be responsible for organizing money, pricing, handling produce, equipment, and people resources. The manager will also arrange the organizational environment so that employees can achieve their own goals by directing their efforts toward business objectives. Employees will be responsible to give friendly, courteous, helpful, and honest service at all times. The Bistro Animo image will be built around the special services offered.
The Market Customers
Bistro Animo plans to provide students and the employees of the De La Salle University – Dasmariñas an experience they would want to experience again and again by giving a peaceful atmosphere inside the cafeteria where they can enjoy the murals, paintings, music and the products we offer that the customers will surely love.
Bistro Animo also aims to provide students of the De La Salle University - Dasmariñas Campus a work space for their assignments and other activities while having the Bistro Animo’s variety of Philippine coffees and local delicacies.
The Competitors
Café De Oriente. Café the De Oriente is a coffee shop and restaurant from Chef Elmer Food Solutions Corp. (CHEFSCORP) located inside the De La Salle University – Dasmariñas Campus at the CTHM Building. Offering a variety of pastries and drinks.
Café Museo. Café Museo is a self-service cafeteria inside the Campus of De La Salle University – Dasmariñas. Offering Chinese and Filipino cuisines and takes reservations, walk- ins and catering services.
Our Objectives Short term To provide good and convenient experience to the De La Salle University – Dasmariñas employees and students and to be recognized as the best cafeteria in the campus increase the quality of the products offered by our company. Medium term Create a solid concept in the industry and track performance in order to begin expanding to other markets. Achieve up to 20 percent net profit margin within the first 12 months. Long term Achieve the 50 percent net profit mark within the first 24 months and maintain the services and products offered by our company and expand the business not on through the campuses of the De La Salle Universities but also the entire country.
Profit Budget The desired profit by the end of the year is decided before opening, is 500,000.00 Php. Through continuous planning, profits are to be increased every year by 30 to 50 percent after the first year. While expecting to make money, the main motivation is not wealth, but to do something extremely well. Recognizing that money is an important factor in running a business, We have decided not to use profits as a route to wealth, but as an indicator of the success of the business. Bistro Animo must make enough profit to provide continuous growth through reinvestment. There must be a profit after all normal business expenses have been accounted for, including fair wages for the owner.
Cash Flow Forecast Months
Anticipated Sales
Value of Start Up
Other source of
Loan
Cash or equity
1
30,000.00 Php
20,833.33 Php
N/A
2
50,000.00 Php
20,833.33 Php
N/A
3
48,000.00 Php
20,833.33 Php
N/A
4
45,000.00 Php
20,833.33 Php
N/A
5
33,000.00 Php
20,833.33 Php
N/A
6
42,000.00 Php
20,833.33 Php
N/A
7
61,000.00 Php
20,833.33 Php
N/A
8
58,000.00 Php
20,833.33 Php
N/A
9
70,000.00 Php
20,833.33 Php
N/A
10
68,000.00 Php
20,833.33 Php
N/A
11
65,000.00 Php
20,833.33 Php
N/A
12
71,000.00 Php
20,833.33 Php
N/A
Financial Requirements Bistro Animo is a cafeteria that focuses a target market of not only the Lasallians but also aims to expand and develop into a larger scale of business. In order for us to start a business of a cafeteria, we are in the point of investing to meet the specific needs of our business and will be using the loaned fund and the joint owners saving for the following:
Rent or premises cost
240,000.00 Php
Business Rates
50,000.00 Php
Insurance
50,000.00 Php
Staff costs
8,000.00 Php * 5
Start Up Loan monthly repayment
20,833.33 Php (First month)
Professional fees
50,000.00 Php
Equipment Purchase or leasing
300,000.00 Php (24 Months)
Marketing and Advertising expenses
10,000.00Php
Total
760,883.33 Php
Appendices Cash Out Flow Rent or premises cost
240,000.00 Php
Business Rates
50,000.00 Php
Insurance
50,000.00 Php
Staff costs
8,000.00 Php * 5
Start Up Loan monthly repayment
20,833.33 Php (First month)
Professional fees
50,000.00 Php
Equipment Purchase or leasing
300,000.00 Php (24 Months)
Marketing and Advertising expenses
10,000.00Php
Total
760,883.33 Php
Anticipated Cash In Flow Months
Anticipated Sales
Value of Start Up
Other source of
Loan
Cash or equity
1
30,000.00 Php
20,833.33 Php
N/A
2
50,000.00 Php
20,833.33 Php
N/A
3
48,000.00 Php
20,833.33 Php
N/A
4
45,000.00 Php
20,833.33 Php
N/A
5
33,000.00 Php
20,833.33 Php
N/A
6
42,000.00 Php
20,833.33 Php
N/A
7
61,000.00 Php
20,833.33 Php
N/A
8
58,000.00 Php
20,833.33 Php
N/A
9
70,000.00 Php
20,833.33 Php
N/A
10
68,000.00 Php
20,833.33 Php
N/A
11
65,000.00 Php
20,833.33 Php
N/A
12
71,000.00 Php
20,833.33 Php
N/A
References https://www.startuploans.co.uk/cash-flow-forecast-template/ https://www.infoentrepreneurs.org/en/guides/budgeting-and-business-planning/ https://www.entrepreneurmag.co.za/advice/business-plans/sample-business-plans-link/coffeeshop-business-plan/# https://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-06/CaribbeanCafe-Business-Plan.html https://www.bplans.com/coffee_shop_business_plan/appendix_fc.php https://www.bplans.com/coffeehouse_business_plan/executive_summary_fc.php https://dlsud.edu20.org/student_lessons/list/1248055
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