Bgp Accnt Mgmt Report

Irwin Carino Dicktracy Nicomedes Sam Narbuada Jonnell Sevilla Bhladimir Hernandez Rosauro Salvatierra

What is Brand Genetic Profile?  It is knowing about the product itself.  Comes first to make a great strategy.

The fundamentals of BGP  Brand heritage    Brand representatives  Brand identifiers

   Brand domain

   Brand essence

Brand Heritage  - Origin of the brand  - How the brand became

famous  - Basically the history

Brand Representatives  Sole bearer of the brand, even if they have

many variants of the same product.  The best product of the brand.

Brand Identifiers  Logo of the brand  What identifies the brand

Examples:

Brand Domain  Possible new variant of the product  Example:

Brand Essence  Qualities of the brand  A.) Core Values: foundation or

establishment of the brand  B.) Evolutionary values - Evolution of the brand - Modernization of the brand