Beth Mason's Resume

Beth Mason Education: Beth earned her BS degree in Mass Communications at Virginia Commonwealth University (VCU) where she was Student Body President and represented 35,000 students. Beth also earned over 100 credits toward a BFA at VCU and has done postgraduate work at Harvard’s John F. Kennedy School for Government, Milano The New School for Management and Urban Policy and New York University’s Stern School of Business.

Hoboken City Council: Beth was elected to the Hoboken City Council in 2007 and has been a consistent advocate for open government and transparency. Beth has also voted against every tax increase that has been put before her as a Councilwoman and has been a strong voice for more fiscally responsible government.

Senior Executive with expertise in: Strategic planning/Brand architecture Organizational reengineering Ideation and product development

Founder, President

Integrated marketing/Corp Communications Change and crisis management Client retention/New business development

Newton Lao Leonard & Locke

NY, NY 1993 - 2005

Created a corporate transformation practice that helps clients acquire a sustainable competitive advantage and increase ROI through an understanding of a customer-directed business process, called Marketecture, that incorporates Quality, Organizational Change, Human Resources and Integrated Marketing. Engagements included working with senior executives for traditional and dotcom businesses in strategic planning, corporate repositioning, and developing business models and operational designs to meet corporate objectives. Aided businesses in creating programs for client retention, business development, succession planning, and acquisitions.

Helped clients find necessary resources and served as a team leader to integrate various external resources to insure a quality and timely delivery of designated deliverables. Worked with corporate and external law firms to establish legal and financial parameters and contracts to improve profitability and project definition for retention and project-based businesses. Involved in a wide-range of industry sectors such as financial, retail, travel, b-to-b, services, dotcom for public, non-profit and private businesses. Clients included: Mastercard, AT&T, K2 Design, NCR, Lexis-Nexis, VarsityBooks.com., MCI (Corporate and Mass Markets), Frederick Doner New Media, Knight-Ridder’s Real Cities(.com), Auction Universe, Designer Outlet.com, Frankfurt Balkind Partners, Pitney Bowes, Gartner Group, CareerPath,com, Getty Center, Thomson Health, Knight Ridder, SPX, Globesurfer (.com), Think New Ideas, Oleary Clarke & Partners, Grace & Rothschild Advertising and Wall Street Investor Services.

President

Friedman Benjamin Advertising, Inc.

NY, NY

1992-1993

Responsible for leading account management, media, account planning and research. Generated additional 40% in agency billings through creating integrated marketing programs for: St.Luke’s/Roosevelt Hospital Center, Wilkinson Sword, Farberware, TIAA-CREF, Pratt Institute, UJA, Youthline and Heartshare.

SVP Bus Develop, Levine, Huntley, Schmidt & Beaver Advertising NY, NY 1988-1991 Directed business development and public relations effort for 250 person firm owned by Grey Advertising, a worldwide agency. Created product concepts and marketing programs for CNN, Frito-Lay, Ethan Allen, Maidenform, Dreyfus, Ray-Ban, Trump Taj Mahal, and Subaru. As VP Associate Director New Business was instrumental in the acquisition of $66MM in new business.

Senior Advertising and Marketing Manager TransWorld Airlines NY, NY

1986-1988

Oversaw development of $4OMM advertising and direct response program that included $15MM in largest TV barter program at that time used to support 72 sales offices. Re-established consumer/usage research program.

Account Supervisor

Levine Huntley Schmidt & Beaver Advertising NY, NY

1985-1986

Responsible for the daily operations of two award-winning accounts New York Air ($15MM) and Whataburger ($10MM).

Assistant Account Executive

Pezzano & Company Public Relations NY, NY

1984-1985

Created and executed press relations and promotions for companies such as Selchow & Righter (e.g., Trivial Pursuit®, Scrabble®), American Express, WR Grace, and Windstar Sail Cruises (start-up)

Account Executive

Academic Advertising Richmond, VA.

1983-1984

Responsible for client acquisition. Oversaw the creation of local advertising and collateral for: Abacus Concepts Software, Century 21, Heritage Savings & Loan, Luther’s Restaurants, Maxwell House, Nixdorf Computer Software, Northwestern Mutual Life, Philip Morris Tours, Tandy Computers, Standard Drug, and Value Line

Community Activities Chair of the Hoboken Master Plan Committee- As chair of the Hoboken Master Plan subcommittee, Beth used her expertise to help lead the Planning Board in conducting the first full review of its master plan since 1982. President of the New Jersey Foundation for Open Government- Beth served as President of the non-profit New Jersey Foundation for Open Government in which she helped revise the Open Public Meetings Act to make government documents more affordable to residents. Beth also successfully fought for Hoboken City Council and Board of Education meetings to be televised and wait lists for public housing to be published. Founding Member of Hoboken People for Open Government which has fought for more transparency in open government. Founding Member of the Hudson Street Coalition which successful protected historic Hudson Street from being over developed. As a private citizen, Beth used her own funds to litigate against City of Hoboken and its agencies to enforce compliance with Open Public Records Act and Open Public Meetings Act.

Awards and Recognition Honored by NJ Foundation for Open Government for working as a statewide leader in the fight to make government transparent and accountable to taxpayers. Honored by Common Cause New Jersey Recipient of the Christopher Columbus Award Recipient of Star Alumni Award from VCU Deemed a rising star by the NY Times