Behaviors Of Work/life Balance

Behaviors of work/life balance Teachers: Dario Buzzini & Cordy Swope - IDEO (www.ideo.com) Facolta’ del Design / Politecnico di Milano November 02-09 2009

Introduction & Brief: In the context of the ‘Product/Service System’ final synthesis design studio, the students will be asked to focus their research learnings and design activities around the behaviors and interactions that define hybrid situations of work and life balance in the specific environment of the Campus Bovisa. In more specific detail, the students will be required to analyze and understand the technology tools and processes that populate the Campus Bovisa and start designing for an improved and richer experience in context. The design challenges we would like the students to pick, should be focused on either improving some efficiency tools (for example: room booking, vending machines logistics, faculty-students communication) with focus on the qualities of the man/machine interaction; or on the creation of some specific digital product/service application to fill a gap encountered in the previous research phase. In the following pages you will find some examples of what we think are interesting product/service examples in this context.

Assignment: For the workshop kick-off on November 2nd 2009: After the teams are formed, we will ask you to briefly agree in an in promptu presentation of the insights collected in the ethnographic research phase. Each team should have a 5 minutes presentation ready to illustrate some initial thinking on the given topic. Previous deliverables, images, videos and/or anything that can help explaining your thoughts is welcome.

Goals & Deliverables: We are looking for a tangible series of outcomes. During the week you will be asked to deliver and present a series of iterations on your ideas. A variety of media and embodiments is welcome and encouraged (think objects, storyboards, videos, interactive prototypes, etc.). All the reviews during the week will be in an informal manner. No formal presentation is required until Monday November 9th.

Agenda: Day 01 Monday November 2nd > 14:00 – 18:00 What is IDEO? // How this week is structured // Briefing // Power Synthesis Break into teams of 5. Goal will be for each team to create a common POV about what research they have done so far. This POV should result in opportunity areas around specific issues of Work/Life Balance at the Bovisa campus. (IDEO will show some examples of opportunity areas for clarity).

Day 02 Tuesday November 3rd > Morning 9:30 – 13:30 Present Opportunity Areas / Brainstorm Topics / Each team will present its main opportunity areas. These should be agreed on by the team and expressed in a simple sentence and picture and supported by insights. Develop brainstorm topics and HMW’s (“How might we…?”). Tuesday November 3rd > Afternoon 14:30-18:30) Brainstorming (Possibly experiment with smaller teams vs. larger teams doing this) / Voting / Idea Clustering / Concept generation / Scenarios / Use cases

Day 03 Wednesday November 4th > Morning 9:30-13:30 Ideas Prototyping + Iteration (with users) Refining the design based on feedback from quick prototypes. IDEO will show some examples of prototyping. Informal review at desks. Wednesday November 4th > Afternoon 14:30-18:30 Ideas Prototyping + Iteration (with users) Refining the design based on feedback from quick prototypes. IDEO will show some examples of prototyping. Informal review at desks.

Day 4 Thursday November 5th > Morning 9:30 – 13:30 Ideas Prototyping + Iteration (with users) Refining the design based on feedback from quick prototypes. Building & Refining - Complete whatever models and artifacts that embody the idea. Thursday November 5th > Afternoon 14:30-18:30 Communicating – IDEO will show examples of how to communicate concepts. Fake ads, brands? Context of purchase and use.

Day 5 Friday November 6th > > Morning 9:30 – 13:30 Informal Review at tables– Teams will show their concepts + how they plan to communicate these concepts. The rest of the day work on production for final presentation. Friday November 6th > > Afternoon 14:30-18:30 Informal Review at tables – Teams will show their concepts + how they plan to communicate these concepts. The rest of the day work on production for final presentation.

Day 6 Monday November 9th > > Morning 9:30 – 13:30 By 10:00 AM, all the work need to be uploaded in the presentation computer. 10:30 -13:30 Final Presentations (15 minutes per team) 13.30 - 14.00 Conclusions

Criteria for success: The work executed in this week will be evaluated with the following criteria: 50% concept and execution 50% presentation skills and communication. We would like to encourage students to be thorough in both the creation of the idea, its level of definition and in the way it’s communicated. All by respecting the constraints of timing, formats and requirement that will be provided throughout the week.

Bibliography: We recommend the following books and readings as a compendium for the class: Designing Interactions by Bill Moggridge Publisher: The MIT Press; 1 edition (October 1, 2007) Language: English ISBN-10: 0262134748 ISBN-13: 978-0262134743 Change by Design by Tim Brown Publisher: HarperBusiness (September 29, 2009) Language: English ISBN-10: 0061766089 ISBN-13: 978-0061766084 Ten Faces of Innovation by Tom Kelley Publisher: Broadway Business (October 18, 2005) Language: English ISBN-10: 0385512074 ISBN-13: 978-0385512077 Free: The future of a radical price by Chris Anderson Publisher: Hyperion (July 7, 2009) Language: English ISBN-10: 1401322905 ISBN-13: 978-1401322908 Design Noir: The Secret Life of Electronic Objects by Anthony Dunne Publisher: Birkhäuser Basel; 1 edition (September 1, 2001) Language: English ISBN-10: 3764365668 ISBN-13: 978-3764365660

About the teachers:

Dario Buzzini Dario Buzzini is Interaction Design Lead at IDEO in Europe. Dario’s day to day work is focused on consulting and helping Fortune 500 clients in addressing complex interaction design products and services challenges (from telecommunication, to financial services, to automotive & consumer electronics). Dario is a Product and Interaction Designer and in the past eight years he has been working and collaborating with several international companies like Artemide, AT&T, Fiat, Ford, Eli Lilly, Motorola, Novartis, Philips, Prada, Ravensburger, Tecno and Telecom Italia. Great part of Dario’s personal work instead, is focused on design speculations on what he calls Behavioral Objects: objects that explore, challenge or emphasize specific interactive ‘modes’ or behaviors. This specific focus highlights his core Interest that are physical grammars, formal languages, design technology & social interactions. As educator, Dario has been teaching and lecturing in different universities around Europe amongst which, Politecnico di Milano, Interaction Design Institute Ivrea & Umea Institute of Design. Dario holds a Master of Science Degree in Industrial Design from the Politecnico di Milano and a Master of Science Degree in Interaction Design from the Interaction Design Institute Ivrea.

Cordy Swope Based at IDEO Munich, Cordy Swope focuses on bringing to market new ideas for product, space, service and organizational design on inspirations gained from human insights. He draws on past careers as a writer, singer/ songwriter in his work – often experimenting with different methods of human inquiry and storytelling. He has developed and delivered strategy and market-facing solutions for clients such as, Andersen Windows, BASF, BMW, Eli Lilly, Fujitsu Siemens, GE, Herman Miller, Masterlock, Moen, P&G, Mercedes Benz, Novartis, Renault, O2, Orange, Sunbeam and Timberland. Prior to joining IDEO, Cordy co-founded the design strategy practice at Continuum. He was previously a design researcher and product planner for Toyota North America. He also designed and taught a course in research techniques in the graduate program of Industrial Design at Pratt Institute, from which he holds a Master of Industrial Design. Cordy has won IDSA and Red Dot awards for design research, and communication design respectively. He also holds several utility patents, which arose from user research. His work has appeared at the Museum of Modern Art, New York. If asked nicely, Cordy can roll a €2 coin (or half dollar) on the fingers of his right hand.

Technology references and Interesting work:

Google SMS Google SMS in Africa general info: http://googleblog.blogspot.com/2009/06/extending-google-services-in-africa.html Google SMS Health Tips: http://www.google.co.ug/mobile/sms/#6001 Google in Africa: http://google-africa.blogspot.com/ Google launched a new service called Google SMS that is geared towards Africa. It’s an SMS based service that does tips, search, and a trading application all by texting to a short code with a set of queries.

Layar http://layar.com/ http://www.youtube.com/watch?v=b64_16K2e08 http://www.futureofrealestatemarketing.com/augmented-reality-real-estate-valuations The World’s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. Layar is available for the T-Mobile G1, HTC Magic and other Android phones in Android Market for the Netherlands. Other countries will be added later. Planned roll-out dates for other countries are not known yet. By holding the phone in front of you like a camera, information is displayed on top of the camera display view. For all points of interest which are displayed on the screen, information is shown at the bottom of the screen. On top of the camera image (displaying reality) Layar adds content layers. Layers are the equivalent of webpages in normal browsers. Just like there are thousands of websites there will be thousands of layers. One can easily switch between layers by selecting another via the menu button, pressing the logobar or by swiping your finger across the screen.

Augemented ID http://www.youtube.com/watch?v=tb0pMeg1UN0&feature=player_embedded http://www.readwriteweb.com/archives/augmented_id_augmented_reality_facial_recognition.php AugmentedID uses facial recognition and tracking technology from a company called Polar Rose, a photo tagging startup. A few months ago, Polar Rose made the news when they released a tool that lets you tag your friends on flickr and then alert them that they were tagged via Facebook Connect integration. Although hyped as “facial recognition for flickr,” the technology isn’t a part of the photo-sharing site at all (although if Flickr was smart, they’d soon find a way to make that happen). Instead, Polar Rose, at its very core, is simply a facial recognition algorithm which pulls in photos from flickr to its site for tagging. It can also be integrated into any web site you own via a javascript widget. Apparently, it can now be integrated into mobile devices, too.

RoomWizard http://www.wizardwebsigns.com/ The first product in Steelcase’s Wizard Web Signs family of information appliances, RoomWizard is a web-accessible touch-screen display that provides real-time status of shared meeting rooms, simplifying the process of reserving and managing those spaces. All of a company’s RoomWizards, each connected to a single room, are managed from a single source to avoid the conflicts and interruptions that commonly occur in the workplace. Each RoomWizard is physically located on a wall outside a meeting room and connected to the organization’s network.

By visiting a single corporate website, people can reserve a space or discover the name of an existing meeting’s leader or topic. Using the touch-screen interface, people can grab an unused conference room at the last minute without being disturbed, and the new reservation is immediately visible on the website. In addition, the RoomWizard features red and green lights that allow users to see the status of a room at a glance.

Cmode et al. http://blogs.howstuffworks.com/2009/10/01/paying-with-your-cell-phone-rather-than-using-a-credit-card-or-cash/ http://www.1800mobiles.com/mobile-commerce.html http://www.cmode.jp/ TextPayMe: Simply allows you to send and receive money by using text messaging. It’s currently advertised to pay friends back for movie tickets, split restaurant bills and even purchases from Craiglist. There is no software to install. All you need is a text messaging enabled phone. You simply write a text message on your phone to [email protected] as in the format provided below: “pay 25 2125551122” where 25 stands for $25.00. After you send the message, you receive an automated phone call from textpayme asking you for your PIN #. (Feel free to lose your phone, then; you are still protected). You need to open up an account first in order to deposit money, either by wire transfer or check. Obopay: The model is similar to a debit card. You deposit money at Obopay, by creating an account first. Then you can use your mobile phone to make or even receive a payment. Each account is protected by a unique PIN code. After the account set up is completed, you need to dowload onto your cellular phone the Obopay mobile application (which currently requires a Java 2 enabled cell phone). Now a customer can make any transaction to any SMS enabled cell phone. If the receiving person does not have Obopay service, they will still receive the instant message confirming the transaction, but they would need to download the same application to collect the funds. It may seem like a lot of work, but this is no different than adopting any other payment methods, like we all did with Paypal. You can even collect money by using an Obopay companion debit card. The card is provided at set-up. Other Companies we have been observing include: M-Enable, which allows merchants to charge their customers by SMS or a WAP enabled phone; Mytango which allows for text messaging transactions with selected list of merchants (California only for now); BillmyCell, which allows for payments by calling an 800# from your cell phone to pay for cab rides or tickets.