Bcom Research Ppt
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What is Augmented Reality?
It’s in the name…
AUGMENTED REALITY -Mainly used in technology -Combines computer generated images within the real world Example: A guy simulating boxing
Relevant Indsutries
VERSATILE USES üRetail üMilitary üHealthcare üGames üArcades Atieh Pushneh (2018) argued the limitless possibilities that AR has in the retail industry, such as the “Magic Mirror”, where customers can virtually try on their clothes rather than actually putting them on
üTECHNOLOGY CURRENTLY DOMINATES AUGMENTED REALITY
Target Market Target Market
“In our experience, we have seen countless individuals, spanning across demographic variations in age, gender, and body habitus, walking outdoors using this application.” (Amrit K Kamboj and Someshelkar G. Krishna (2017) on a study of Pokemon Go)
Competition üPokémon Go üJurassic Park üGeocaching
Why does competition not matter?
Price points
Look at the research…. There are advantages of releasing an app for free, and then requiring users to pay for certain capabilities or upgrades (Mark Rollins 2011)
LOOK TOWARDS YOUR FUTURE…
It’s in the name…
AUGMENTED REALITY -Mainly used in technology -Combines computer generated images within the real world Example: A guy simulating boxing
Relevant Indsutries
VERSATILE USES üRetail üMilitary üHealthcare üGames üArcades Atieh Pushneh (2018) argued the limitless possibilities that AR has in the retail industry, such as the “Magic Mirror”, where customers can virtually try on their clothes rather than actually putting them on
üTECHNOLOGY CURRENTLY DOMINATES AUGMENTED REALITY
Target Market Target Market
“In our experience, we have seen countless individuals, spanning across demographic variations in age, gender, and body habitus, walking outdoors using this application.” (Amrit K Kamboj and Someshelkar G. Krishna (2017) on a study of Pokemon Go)
Competition üPokémon Go üJurassic Park üGeocaching
Why does competition not matter?
Price points
Look at the research…. There are advantages of releasing an app for free, and then requiring users to pay for certain capabilities or upgrades (Mark Rollins 2011)
LOOK TOWARDS YOUR FUTURE…
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