Bc2.0 Homework1

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Business Communication 2.0/Winter09/COMPANY DATA MATRIX

COMPANY

Year

Size

#of

Industry

Est.

Employees

1947

(Large, Medium, Small) Large

160,000

Electr onic s

1971

large

117,000

Catering

Business

Nationality

Line (s)

LG Group

Starbucks

Chemicals(LG South Korea Chem), Electronics (LG Electronics, Luseum, and Sitron), and Telecommunications and Services (LG TeleCom, LG DACOM, and LG CNS). Coffee USA & Cakes Coffee cups Cof fee M ak er

1971 FedEx Corp

large

269,300

Expr es s Trans port atio n Gr oup

to provide transportation, ecommerce and business services.

USA

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3) COMPANY

LG Group

Major Services

Major Products

Software Downloads for Free

Refrigerator Digital TV, CD-RW, DVD, CDROM, DVDROM drives, personal computers, monitors, mobile phones, CRTs and PDPs.

LG is currently South Korea's third-largest company, under the 44 companies in the world has about 300 offices and subsidiaries.

"Select" and "focus" strategy

2010, among the Global Top 3

Coffee

By the U.S. "Fortune" magazine's "Most Admired Companies".

The pursuit of stable psychological tende "Hearts and minds strategy"ncie s, to touch customers and develop customer loyalty To provide fast and reliable courier services to more than 235 countries and regions over the world's

To open stores 25000 around the world

Maintenance for free in 3 years Delivery Service for free

Starbucks

Supply coffee &cakes Make coffee cups and coffee makers

FedEx Corp

Transportation, e-commerce and business operations

Coffee cups Cuffee makers

no

Past Achievements

96 million U.S. dollars in venture capital incubator of Federal Express, but also set a single investment in U.S. history and the highest on record. Acquired the famous company Flying Tigers

Current Projects

Future Goals

Reduce carbon dioxide emissions from its FedEx Express aircraft fleet by 20 percent and improve the fuel efficiency of its FedEx Express vehicle fleet by 20 percent.

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3) COMPANY LG Group

Starbucks

FedEx Corp

Why I think this company is “great” LG is currently South Korea's third-largest company, under the 44 companies in the world has about 300 offices and subsidiaries.

The perfect combination of convenience and taste!Fascinating enterprise culture!Since listing in 1992, its average annual sales growth of more than 20% of profits while the average growth rate reached 30%. After 10 years of development, and Starbucks in Seattle, a little from the old "Little Mermaid" evolved around the world today, more than 40 countries and regions, chains nearly 10000 of the "Green Giant." Starbucks shares rose 22-fold higher earnings than General Electric, Pepsi, Coca-Cola, Microsoft and IBM and other large companies. Today, Starbucks has become North America's leading retailers of fine coffee, baking operators and owners of first-class brand, and its rate of expansion for the "Fortune", "Forbes" and talked about the world's top business magazine. A strong team of transport and safety, punctual, reliable transport capacity. powerful & perfect! Aircraft 677 in totally, including: Airbus A300-600;Airbus A310200/300 ATR 72; ATR 42;Boeing 727-100; Boeing 727-200; Boeing DC10 -10; Boeing DC10-30; Boeing MD10-10; Boeing MD1030;Boeing MD11; Cessna 208A; Cessna 208B;Fokker F-27 ;Ground transportation: there are roughly 44,000 private Truck

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