Bc Assigments 1 2.docx

Assignment 1_BC (15 Marks):  Imagine that you have been hired to make “cold calls” to ask potential customers whether they are familiar with a new restaurant that has just opened in your neighborhood. Write a script for the phone call, considering all the components of an effective communication model (such as sender, receiver, key message, encoding, decoding, noise, etc.) Agent: Good Day Madam, this is Priya calling from XYZ Restaurant. Can I have 5 minutes of your time please. Customer: Hello…yes tell me what is this regarding with? Agent: Thanks for your valuable time madam. We have opened a new Restaurant XYZ at Kondapur, and would like to  Make a list of marketing communication messages you observe for a one hour period of time. Rationalize any 5 of these messages.

Assignment 2_BC (15 Marks):  Recall a time when you gave a speech in front of a group. How did you feel? What was your experience? What did you learn from your experience? I gave speech in my school days on the eve of independence day. This was my first speech in front of crowd. Speech was prepared by my class teacher. Before me there were 4 students who were selected for this speech. The speech was of 4 pages and we need to remember and talk without having any paper in hand for help. During rehearsals my 4 friends were rejected as they couldn’t remember the entire speech. So, my teacher called me and asked to bi-heart for 30mins. After 30 mins she asked me repeat the speech without seeing. I was able to give entire speech confidently. Finally I got selected and with same confidence I was able to deliver the speech on Independence day.

As this is my first experience, this stood as my confidence booster and I never looked back to talk in front of any crowd so far. This taught me hard work never fails and gave me confidence to deliver my speech. Be it small or big occasion or platform your hardwork will make you to stand with confidence and achieve milestones.  If you were asked to get the attention of your peers, what encoding & key message would you choose and why?  If you were asked to get the attention of someone like yourself, what encoding & key message would you choose and why?  Does the communicator have a responsibility to the audience? And, does the audience have a responsibility to the speaker? Why or why not?  Recall one time you felt offended or insulted in a business conversation. What contributed to your perception?