Bates Power Point 2

The Bates Model

An ISD ‘Model’ to Assist in the Development of e-learning programs

Tony Bates http://www.tonybates.ca/  

   

specializing in the strategic use of e-learning in higher education President and CEO of Tony Bates Associates Ltd, a private company specializing in consultancy and training in the planning and management of e-learning and distance education. Chair person and advisor for numbers of Universities across the world Director of Distance Education & Technology, Research, and Information Technology in numbers of Universities Tutors online Author of nine (9) books about Technology, e-learning, and Distance Education

Before we begin… Personal experience with an e-learning program Spring/Summer 2001 What is your experience with e-learning? - Practitioner ? - Student ?

E-learning continuum Face to Face Teaching

Classroom Laptop Aids Programs

No E-learning

Mixed Mode

Distance Education

Fully Elearning

from: Bates, A.W. (2004)

Bates Model

“Front-end System Design”

A four-phased process which emphasizes finding the best technological match to an instruction situation, mostly used within e-learning context in high education and training.

Four phases of Front-End System Design

 Course outline development  Selection of Media  Development/production of materials  Course delivery

The Bates Model • Emphasis on Planning and Management • Strategic planning approach for elearning

Gustafson, K.L. & Branch, R.M. (2002, p. 58)

Systems approach? Systematic approach?

Input

Process

Output

E-learning implementation fails when mismanaged

Careful Novice Designers hint: Module 7

Implementation management important

Management Plan for Change Long term infrastructure Personnel acceptance Balance/ appropriateness Ask questions ..

Questions to be addressed:  What are the unique features of F2F teaching,

and for what kinds of learner are these essential?  What are the unique benefits of being on

campus, and what kinds of learner will benefit most from this?  What do the necessary processes of planning and

managing technology do to the culture of an academic institution?

From: Bates, A. W. (2000)

Management Not a better/worse argument • F2F vs. Distance  Social experience  Faculty  Cultural change - ‘postindustrial

form or organization’

Road to Acceptance  Student preparation  dependent to

independent learners  Faculty development  long term

training  Other support departments 

student support services

Bate’s Support Structure  Technology infrastructure support

staff  Educational Media support staff  Instructional design support staff  Subject experts “…quality in teaching with technology requires expertise not just in content but also in course or program evaluation and maintenance.” (Bates , 2004)

Where do you see yourself?  What will be your role?

Technology, ID, education media, SME

Further beyond The Bates Model  Boutique model  Collegial material development  Project management

Media Decision Making ACTION

model

 Access  Cost  Teaching function  Interactivity  Organizational Issues  Novelty  Speed

Advantages/ Distadvantages (-)  E-learning

implementation  Need to consider digital

divide  Not really a model

(+  Considering broader ) scope  Larger context  Developing learning

Objects

What Now?  In your experience have you been

enthralled with e-learning experience?  What’s the future hold?

Bibliography Bates, A. W. (2000). Managing Technological Change: Strategies for college and university leaders. San Francisco: Jossey-Bass Publishers. Bates, A.W. (2004). The promise and myths of e-learning in post-secondary education. In Castells, M. (ed.) The Network Society: A Cross-cultural Perspective. Cheltenham, UK/Northampton MA: Edward Elgar. Bates, A.W. (2005). Policy issues and challenges in planning and implementing e-learning in teacher education. In Resta, P. (ed.) Teacher Development in an e-Learning Age: a Policy and Planning Guide. Paris: UNESCO Bates, A.W. (2007). Strategic planning for e-learning in a Polytechnic. In Bullen, M. & Janes, D. (eds.), Making the Transition to E-Learning: Strategies and Issues. British Columbia Institute of Technology, Canada; University of Saskatchewan, Canada. Bates, A.W. (2008). Transforming distance education through new technologies. In Evans, T., Haughey, M., and Murphy, D. (eds.) The International Handbook of Distance Education. Bingley, U.K.: Emerald Press. Gustafson, K.L. & Branch, R.M. (2002). Survey of Instructional Development Models. (Fourth Edition). ERIC Clearninghouse on Information and Technology, Syracuse, NY.