Basic Typography

Basic Typography ADE 520

Working with Type  The

font

– A set of characters of one size of type face usually consisting of capitals, lower-case, small capitals figures, fractions, ligatures, mathematical signs, punctuation and reference marks

ABCDEFG Abcdefghijk 123456789 ,./;’<>()

 The

type family

– The selection of weights, italic and widths (and sometimes swash characters) available in one type face is known as a type family

 Light

Italic  Roman  Italic  Bold Italic  Bold

Working With Type  Letterspacing

– On today’s digital typesetting systems, letterspacing can be finely controlled. Optimum letterspacing depends on the design of each type face – very wide, open letters require wider letterspacing

tight word Normal L

word

ooseword

 Kerning

– Kerning is the overlapping of one letter into the horizontal space of adjoining letter in order to avoid ugly wide space, such as between WA and To

WATER Un kerned

W

ATER

kerned

 Leading  Vertical

space is inserted between lines of type, the setting is said to be solid

Typography and words