Banned Advertising

Banning of Advertisement -Is it Justified????

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Advertising It is an important tool of promotion

A non-personal form of communication

Great importance due to tough competition in the market and fast changes in technology

Used for communicating business information to the present and prospective customers

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Objectives of Advertising • • • •

To introduce a new product To support personal selling programme To reach people inaccessible to salesman. To enter a new market or attract a new group of customers. • To light competition • To enhance the goodwill

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Introduction • The process of socialization consist of elements like: literature, family, music, school, and religion • Advertising is an important factor in the socialization process, it may promote materialism, social stereotype harmful product and value of discrimination. • It also effects on values, lifestyle, and the economic system as a whole. • Advertising has been criticized for regarding the ethical values of society. • The objective of the advertising should be accomplished by ethical ways.

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The Societal Role • Informs consumers about innovations and issues • Mirrors fashion and design trends • Teaches consumers about new products • Helps shape consumer self-image • Perpetuates self-expression 5

• Does advertising create or reflect social values??? – Critics say advertising abuses its influence on children and teenagers.

– Critics say advertising creates social trends, dictating how people think and act.

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Issues in Advertising 1. Advertising is manipulative, untruthful or deceptive 2. Bad taste and offensive advertising eg. Sexual appeals 3. Stereotyping 4. Fear and insecurities 5. Promoting harmful products 7

1. Advertising is manipulative, Untruthful, or deceptive: “Any ad that contains a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment.”

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• This ad is of Killer Heels by NMA-UK.

• Banned : ruling that it trivialized and stylized violence...

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This ads for Marithe & Francois Girbaud clothing was banned by Italy's Advertising Standards Authority because they found it:

1) disrespects the sacred 2) promotes products to the same level as religious symbols 3) it offends consumer sensibility by blurring the line between the sanctified and the irreligious...

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2) Bad taste and Offensive Advertising • It’s becoming more blatant, especially when it’s not relevant to the product. – Paris Hilton’s “soft-core porn” ad for Carl’s Jr. restaurants

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• Should sex be used to sell pizza, tacos, and truck parts? – Should sex only be used to advertise products purchased for sexual reasons, like clothes or exercise equipment. – Does it, in fact, distract or hinder the communication or persuasion to the target? – Does sex really sell?

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• It is a Gelato Italiano icecream advert which showed a priest and a nun in a “seductive pose” • Kiss between a priest and a nun is offensive.

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Ad of PONY SHOES

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3) Stereotypes • A stereotype is a representation of a cultural group that emphasizes a trait or traits that may or may not communicate an accurate representation. • Common problems include: – Gender stereotypes – Body image and self-image – Racial and ethnic stereotypes – Cultural differences in global advertising – Age-related stereotypes – Advertising to children

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A judge has ordered Pepsi to withdraw a television commercial • that has angered child-labour activists. The commercial depicts a ten-year old boy carrying pepsi to the Indian cricket •team, negotiating a difficult route to them, finally emerging from an underground tunnel.

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Example :body and self image This image portraying unrealistic beauty are to blame for body and self esteem issues. This photo can lead people to believe in a reality that does not actually exist, and have a detrimental effect on adolescents. Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age

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•This ad is of Australia Tourism ( SO WHERE THE BLOODY HELL ARE YOU?) 20

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• This ad was published in UK • The barcode is placed on Tony’s Blair upper lip made him resemble Hitler

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5) Fear and Insecurities This the ad of Energizer

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6) Promoting Harmful Products • Advertising promotes cigarettes and alcohol products as targeting as fun loving, healthy and adventurous. • These products contains Nicotine, it is injurious to health. • Some of these ads are banned to discourage their sales. 25

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CAMPARI WINE

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O T H E R I S S U E S

• Label information • Packaging graphics • Packaging safety • Environmental implication of packaging

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How is advertising regulated? Laws Government regulations and regulatory bodies Media Industry self regulation Public/community organizations 32

Who’s Looking Out For You? ARC = Advertising Review Council AAAA = American Association of Advertising Associations NAB = National Advertising Bureau NARC = National Advertising Review Council (operating arms NAD/NARB) NAD = National Advertising Division of the Better Business Bureau (BBB) – NARB = National Advertising Review Board

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Who’s Looking Out For You? • Federal Trade Commission (FTC) – Deceptive Advertising • Food & Drug Administration (FDA) – Labeling, Packaging of Foods, Cosmetics and medicines. • Federal Communication Commission (FCC) – Jurisdiction over Radio, TV, Telephone, Satellite, Cable and Internet. 34

Unfair Advertising • Advertising practice is considered unfair when: – It causes substantial harm that a consumer or competitor may not reasonably avoid – It leads to monetary or unwarranted safety and health risks – It might encourage undesirable or harmful behavior

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• Glaceau Vitamin water ad banned as misleading promoted by Coca Cola 36

Minute Maid Orange Juice claims to have more “food energy” than tomato juice, while failing to mention that “food energy” is really defined as calories.

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Effects of Advertising on Values and Lifestyle Appeal

Promotes

Status

Envy, pride, social competitiveness

Fears

Anxiety

Novelty

Disrespect for tradition, durability, experience or history

Youth

Reduced family authority

Sex

Promiscuity

The effects could be Positive or negative

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Some Example of Banned Ad’s • The Indian government suspended a television advertisement for Axe men's deodorant, made by Mumbai-based Hindustan Unilever Ltd. • The ad shows a man transform into a walking chocolate figurine after spraying himself with Axe's Dark Temptation deodorant. As he walks through the city, women throw themselves at him, licking and biting off various parts of his body. • The Ministry of Information and Broadcasting stopped the ad from broadcasting after receiving a complaint from a viewer who found offensive a shot of a woman biting the chocolate man's bottom. Video

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2) An Amul Macho ad which shows a young woman comes to a river to wash her husband's clothes. She pulls a pair of men's boxer shorts from the laundry pile and begins to wash them by hand, giving sultry looks to the camera and throwing her head back in a suggestive manner. The ad ends with a breathy female voice saying: "Amul Macho. Crafted for fantasies.“ 3) Ministry of Information & Broadcasting has banned the transmission and re-transmission of the an advertisement of "Lux-Cosy Undergarment" for being indecent, vulgar and suggestive. The offensive ad shows semi clad male and female model and a dog.

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Some more disgusting ads…

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This ad is not targeting pregnant women, but may be to the significant male companions of pregnant women, who wish their pregnant partners could still (or still desired to) wear hot pants or bikinis.

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This is a ad of beer in which there is no use of showing pregnant woman.

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Would anybody like to buy Orangina??? 43

Don’t you think its offensive?? 44

Do you think its an effective ad??

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Is there any need of showing this picture to sell whisky?? Do you think it can increase sales??

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Conclusion • Advertising attracts as much criticism by promoting socially harmful products like; liquor and cigarettes especially to youth. • Advertising is most effective tool for promoting products but now these days many unethical things are shown through ads • Does sales get effected by showing these vulgar ads

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