Azec09 Program Version 1

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Date: November 12, 2009

Presented by

The Opportunity Through Entrepreneurship Foundation November 12, 2009

Tempe Arizona

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Many thanks to these great AZEC09 Sponsors and Partners Platinum Sponsor

The Business Journal Phoenix Silver Sponsors Infusionsoft

Niche Focus Group

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Copper Sponsors Affordable Image

CorePurpose, Inc.

Deru Internet Services

EmpowHer

Escape from Cubicle Nation

Gangplank

International Research Center

Mashable

Metro Studios

rYnoweb

Serious Materials

Shwaag

Stealthmode Partners

The Creation Shop

The Town of Gilbert

The City of Phoenix

The Social Media Bible.com

The Whuffie Factor

Showcase Be sure to check out these great companies in the networking lobby.

Community Partners ATIC

AZIPA

AZ Department of Commerce

AZ Technology Council

Affordable Image

Author’s Book Display

EO—Arizona

Ignite Phoenix

Business Journal Phoenix

Community Events Table

MIT Enterprise Forum Phoenix

Phoenix Innovation Foundation

Phoenix Social Media Club

Pod Camp AZ

GoSmallBiz.com

Infusion Soft

SCORE—Phoenix

TiE– Arizona

Lucky Dog Creative

Niche Focus Group

OTEF

SCORE Phoenix

The Social Media Bible.com

Shwaag

True Cloud

US Small Business Administration

The U.S. Small Business Administration

Morning Break Out Session 2 Shoestring Marketing—How to get attention for your company without a marketing budget. Using the web and social media for marketing James Archer, Forty Media, moderator Sustainable Growth Strategies in a Recession - What kinds of businesses can grow during a downturn? How do they do it? Welcome and thank you for participating in AZEC09. You are now part of a family of over 1,000 entrepreneurs who have come together to share ideas, connect, and be inspired while making a difference in the community at the same time.

100% of the proceeds from today’s conference go to support OTEF.

Panelists: Jonathan Hall, Dreamspan (panel moderator), Colin Christie, President, MxSecure , William Carey, Dixon Golf, Mike Endredy, President, Synergy HomeCare Morning Break Out Session 3 Inbox Zero—It’s about how to reclaim your email, your attention, and your life Merlin Mann, Founder, 43 Folders and author of Inbox Zero

The Opportunity Through Entrepreneurship Foundation (OTEF) provides training and support to help at-risk youth and adults improve their lives by creating and growing entrepreneurial ventures. Founded in 2005 by Francine Hardaway, Ed Nusbaum, and Rob Dunaway, OTEF is a grass roots organization supported by Arizona’s Entrepreneurial Community. If you think funding an entrepreneurial venture can be a challenge, try starting a foundation! So these creative founders reached out to their networks in Arizona and across the United States with a great idea, let’s raise the funds needed to serve OTEF’s mission by creating a series of conferences by and for entrepreneurs. Proceeds, sponsorships and donations originating from the Arizona Entrepreneurship Conferences would support for OTEF’s programs with at-risk populations throughout the year. And so it began... Now in it’s fourth year, OTEF has made a difference in our community by presenting AZEC06, The OTEF Social Media Conference, AZEC07, AZEC08 and now AZEC09. as well as delivering meaningful community programs. OTEF’s 1st Program at SEEDS House in Phoenix (2007) helped lay the foundation for a new entrepreneurial venture. Cup O’ Karma offers great beverages and snacks in a comfortable setting with free Wi-Fi, artwork and live entertainment Monday, Wednesday and Friday evenings. All proceeds from Cup O’ Karma support the programs and services offered by NATN, which includes the agency’s Support, Education, Empowerment and DirectionS (SEEDs) program. SEEDs residents participated in a 12-week entrepreneurship program offered by OTEF

From Cubicle Nation to Entrepreneurship Pam Slim, author of Escape from Cubicle Nation Afternoon Break Out Session 1 Digital Media and Entrepreneurship—The old journalism is giving way to online journalism. Who's doing it in Arizona, and how are they monetizing it? There's a new model, and Dan is a nationally known authority. Panelists: Dan Gillmor, Knight Center for Digital Media Entrepreneurship, Mary K Rinehart, co-founder, Arizona Guardian and others Cloud Computing - It's a big buzz word, but what does cloud computing mean, and why do you need to know? Panelists: Bob LaLoggia, CEO StormSource, moderator, Dave Rice, CEO, TrueCloud, Jeffrey M. Kaplan, Managing Director, THINKstrategies, Inc., Kimbro Staken, CEO, JumpBox, Marc Chesley, VP of Development and Technology InfusionSoft Afternoon Break Out Session 2 Monetizing Old Media Content Online - How come the New Times can make money with its web site? What's the secret to this old media/new media success? Bill Jensen, Director of New Media, Village Voice Media (New Times and SFWeekly) Selling Smarter—Communicating Value and Getting Your Customer’s Attention. Dave Cooke, The Sales Cooke, shares how to get a customer's attention and close the order—even in a recession

About our General Session Speakers KEVIN SURACE, CEO of Serious Materials, a noted speaker and writer on climate change and the built environment, is on a mission to significantly reduce the use of fossil fuels and their effect on the environment. Kevin leads Serious Materials in its mission to reduce energy usage and CO2 generation of the world’s largest contributor, our buildings. Tara ‘missrogue’ Hunt, named as one of the most influential women in technology by Fast Company Magazine, has spent the past fifteen years living her life online. From the first wave of online marketing as it emerged in the late 90’s while in Canada all the way to being a pioneer of new marketing in Silicon Valley in 2005, leading the wave into Web 2.0. Tara is the author of The Whuffie Factor. Michelle King Robson is the Founder and Chairman of EmpowHer, which is a unique online resource dedicated to helping women improve their health and well-being. She started the company following her own personal struggle with a debilitating health issue that left her feeling hopeless and alone. www.empowHer.com TiE Panel: Getting Funded in Arizona—TIE-AZ is a local chapter of an international organization that mentors startups. Who got funding this year? And Why? Moderated by Michael Hool, The Hool Law Group, moderator, Anil Jain, Gavin McDermott, and William J. Miller Howard Lindzon has over twenty years experience in the financial community acting in both an entrepreneurial and investing capacity. He spent the last ten years managing his hedge fund, Lindzon Capital Partners, and is Partner and Principal of Knight’s Bridge Capital, a private equity firm based in Toronto.

Breakout Session Descriptions— Morning Break Out Session 1 Secrets of Successful Entrepreneurs—EO is a worldwide network of successful entrepreneurs, and some of them have joined us as mentors. Panelists: Gary Bushkin, CEO, NCTI, moderator, Dan Sager, founder, Sage-Mark Software, Paul Binsfield, CEO, Company Nurse, Jessica Browder-Stackpoole, founder, EventProStrategies Health IT in Arizona—Because of the state's health e-connection initiative, Arizona is in the lead in developing new models for electronic health records. Who's doing what? Panelists: Brad Tritle, AzHEC, moderator, Bill Yasnoff, MD, PhD- Founder of the Health Record Bank concept, Shez Partovi, MD-serial entrepreneur, Oscar Diaz, CarefxExecutive VP, Chief Software Architect

and developed a business plan, which includes owning and operating a coffee shop. SEEDs residents operate the café while learning employable skills such as customer service, community relations, marketing and outreach, purchasing and management. OTEF’s 2nd Program launched in 2008 in with the Tumbleweed Center for Youth Development, allows young artists to combine creativity with entrepreneurial skills to create a brighter future and builds life skills. DIG—The Phoenix Drop In Gallery is a place where homeless youth are empowered; trained in the skills of artistry and small business with a goal to support at-risk youth to fully understand the material within closed workshops before opening them up to the public and our surrounding community members so they may impart their learned knowledge and skills to our community members in return building relationships with them as well developing healthy social skills. OTEF’s 3rd Program launched in the Spring or 2009, Blueprint for Survival, is designed to help our newest at-risk population, the displaced workers who are the collateral damage of the recent economic downturn. Blueprint for Survival helps participants understand the options and requirements in building businesses. Attendees are encouraged to collaborate with others, share resources, and explore potential partnerships while receiving real world advice on everything from existing support programs to how to deal with the stress of being laid off in an environment where once plentiful jobs have disappeared. Participants in the program come from a wide range of industries, educational backgrounds, age groups and economic backgrounds with one common and cementing characteristic—a will to survive the down turn. Not a bad start for a small group of entrepreneurs with a good idea on how to tackle touch challenges and build solutions. And now YOU are part of the solution too! So again, on behalf of OTEF, our board of directors, and our team, THANK YOU for supporting our community through AZEC09. Sincerely, Joan Koerber-Walker

Francine Hardaway

Board of Directors : Joan Koerber-Walker, (Chair), Steven Groves (Secretary), Roberto Guerrieri (Treasurer), Merlin Ward, Robert Dunaway Esq. OTEF TEAM: Francine Hardaway (Founder and Executive Director), Ed Nusbaum, Phillip Blackerby To learn more about OTEF or to make a charitable donation, visit us on line at www.OTEF.org. (OTEF is an Arizona 501c3)

Bright Spots in the Recession 7:30 AM

Registration and Continental Breakfast

Bright Spots in the Recession 12:15 PM

Lunch

*** *** Surprise Drawing ***awing ****

Keynote The Whuffie Factor Tara Hunt 8:00 AM

Welcome— Joan Koerber-Walker Main Ballroom

8:15 AM

Keynote

Francine Hardaway

1:00 PM

*** Surprise Drawing ****

1:15PM

Sustainability and Entrepreneurship

Networking Break/ NO Room Change Keynote Health 2.0—EmpowHering Women’s Health Main Ballroom Michelle Robson—EmpowHer

Main Ballroom Kevin Surace—CEO Serious Materials

*** Surprise Drawing **** 2:00 PM

9:00 AM

Networking Break

9:15 AM

Main Ballroom

TIE-AZ is a local chapter of an international

Morning Break Out Session 1

organization that mentors startups.

Ballroom Front Secrets of Successful Entrepreneurs EO CEO Panel—see description page 8 Ballroom Back Healthcare IT Entrepreneurship in Arizona

TiE Panel: Getting Funded in Arizona—Who got funding this year? And Why?

2:45 PM

Networking Break/ Room Change

3:00 PM

Heath Care CEO Panel– see description page 8

Afternoon Break Out Session 1 Ballroom Front

Digital Media and Entrepreneurship see description page 9

10:00 AM

Networking Break / Room Change

10:15 AM

Ballroom Back

Morning Break Out Session 2

Cloud Computing see description page 9

Ballroom Front Shoestring Marketing CEO Panel—see description page 9 Ballroom Back Sustainable Growth Strategies in a Recession

3:45 PM 4:00 PM

Afternoon Break Out Session 2 Ballroom Front

CEO Panel— see description page 9 11:00 AM

Networking Break/ Room Change

see description page 9

Networking Break/ Room Change

11:15AM

Monetizing Old Media Content Online

Ballroom Back

Morning Break Out Session 3 Ballroom Front Inbox Zero

Selling Smarter—Communicating Value and Getting Your Customer’s Attention. see description page 9

Merlin Mann— see description page 9 Ballroom Back From Cubicle Nation to Entrepreneurship Pam Slim— see description page 9 12:00 Lunch Buffet Opens

Lunch Buffet Served in Desert Willow Café Seating and Iced Tea in Full Ballroom

4:45 PM

Networking Break/ Room Change

5:00 PM

*** Surprise Drawing **** Main Ballroom Funding—Is there any? Howard Lindzon

6:00 PM—7:00 PM

Reception