Ayurveda

AYUREDA

HIMALYA DRUGS

AYRUVEDA 

Its is a leading company in herbal.

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Revenues is 2.5 billon operations were spread over 55 countries. Four segments products medicinal supplements, personal care, pure herbs and animal health. Market research: age-old branch of medicine. Tasks: ayurveda was modern and image. It is able to destroy the notion made by sadhus. The company aimed to project the fact that products are in ayurvedic concepts.

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AYRUVEDA  

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Tag line: GET ON WITH LIFE. It conveyed strongly by a protagonist, and it is (dadima) soumitro banerji. In advertisement they showed DADIMA was a double doctorate in molecular biology. The campaign was targeted at cable and satellite households. HDC ran over 2000 spots on various leading channels. They opting for the ‘tried-and-tested’ so that they kept there own retail outlets and displaying the details of the products.

AYURVEDA Innovative move HDC stationed a consultant in each outlet.  In addition, it positioned ‘concept girl’ both are same concept ,’sales oriented’.  The products available at supermarkets and retail stores.  Detailer who detail the entire range.  Competitors are HUL, P&G, L’OREAL.  In 1999 150 million, 2000 -250million, 2001-400 million.  In 2001 its new global brand ‘HIMALAYA’  Company was failed in north India and to find a suitable Word ‘concept’ 

AYURVEDA 

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It decided to continue ayurvedic concepts appear in small print. It continued in DADIMA Concept and succeed.