Attitude
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ATTITUDE Meaning:Attitudes are the beliefs,feelings and behavioral tendencies held by a person about an object, person and feeling.
Fishbein & Ajzen “A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object”
Allport “The study of people behaviors, thoughts and feelings in the presence of real and imagined others”.
VIEWS OF ATTITUDE
Dispositional view of attitude Situational view of attitude:e.g.. New comer enter into an organization
The situational view of attitude Social context provides
New employee enters in the work Group.
Information shapes Current employees attitude about:•Boss •Reward system •Stress •Output norms
ATTITUDE
Attitude of new Employee shaped accordingly
DISPOSITIONAL VIEW OF ATTITUDE
Components Affect:feelings toward something. Cognition:knowledge a person presumes about something. Intention:a persons behavior towards something.
ATTITUDE COMPONENTS
CONSISTENCY OF ATTITUDES
People seek consistency among their attitudes and between their attitudes and their behavior When there is an inconsistency, the individual may alter either the attitudes or behavior, or develop a rationalization for the discrepancy
ATTITUDE COMPONENT CONSISTENCY
SITUATIONAL VIEW OF ATTITUDES
It contends that attitude evolve from socially constructed realities. Focuses attention on specific attributes.
COGNITIVE DISSONANCE
Any inconsistency between two or more attitudes, or between behavior and attitudes Individuals seek to minimize dissonance The desire to reduce dissonance is determined by: • The importance of the elements creating the dissonance • The rewards that may be involved in dissonance
MAJOR JOB ATTITUDES
Job satisfaction Job involvement Perceived organizational support Employee engagement
WHAT CAUSES JOB SATISFACTION?
Work itself – the strongest correlation with overall satisfaction Pay – not correlated after individual reaches a level of comfortable living Advancement opportunities Supervision Coworkers A person’s personality
THANK YOU
Fishbein & Ajzen “A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object”
Allport “The study of people behaviors, thoughts and feelings in the presence of real and imagined others”.
VIEWS OF ATTITUDE
Dispositional view of attitude Situational view of attitude:e.g.. New comer enter into an organization
The situational view of attitude Social context provides
New employee enters in the work Group.
Information shapes Current employees attitude about:•Boss •Reward system •Stress •Output norms
ATTITUDE
Attitude of new Employee shaped accordingly
DISPOSITIONAL VIEW OF ATTITUDE
Components Affect:feelings toward something. Cognition:knowledge a person presumes about something. Intention:a persons behavior towards something.
ATTITUDE COMPONENTS
CONSISTENCY OF ATTITUDES
People seek consistency among their attitudes and between their attitudes and their behavior When there is an inconsistency, the individual may alter either the attitudes or behavior, or develop a rationalization for the discrepancy
ATTITUDE COMPONENT CONSISTENCY
SITUATIONAL VIEW OF ATTITUDES
It contends that attitude evolve from socially constructed realities. Focuses attention on specific attributes.
COGNITIVE DISSONANCE
Any inconsistency between two or more attitudes, or between behavior and attitudes Individuals seek to minimize dissonance The desire to reduce dissonance is determined by: • The importance of the elements creating the dissonance • The rewards that may be involved in dissonance
MAJOR JOB ATTITUDES
Job satisfaction Job involvement Perceived organizational support Employee engagement
WHAT CAUSES JOB SATISFACTION?
Work itself – the strongest correlation with overall satisfaction Pay – not correlated after individual reaches a level of comfortable living Advancement opportunities Supervision Coworkers A person’s personality
THANK YOU
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